Sunto Establishes Smart Lighting Subsidiary | NVC Lighting Releases Smart Lighting Strategy

Sunto invests 8 million to establish a controlling subsidiary, expanding into smart lighting

Maida Digital announced on the evening of January 2 that its controlling subsidiary, Shenzhen Sunto Technology Co., Ltd. (hereinafter referred to as "Sunto"), jointly invested with Mr. Liu Xuetang to establish Shenzhen Sunto Intelligent Technology Co., Ltd. (hereinafter referred to as "Sunto Intelligent"). The relevant business registration filing procedures for Sunto Intelligent have been completed.

The announcement shows that Sunto contributed 8 million yuan with its own funds, holding 80% of the shares; Liu Xuetang contributed 2 million yuan, holding 20% of the shares.

Shiyida Smart will primarily focus on smart lighting, gradually expanding into the smart home and related fields. Both parties will fully leverage their respective advantageous resources to expand market space in the smart lighting segment, further improving the company's lighting business portfolio.

Recently, the "Illuminate Smart Life — NVC Group & CAS Cloud Computing Center Smart Lighting Strategic Cooperation Press Conference" was held in Huizhou. Attendees included NVC Group Chairman Wang Donglei, President Zhang Peng, Vice President Hong Xiaosong, Deputy Director of the CAS Cloud Computing Industrial Technology Innovation and Incubation Center, and Chairman of CAS Smart City Yuan Feng.

At the conference, NVC Lighting President Zhang Peng discussed at length the future development strategy of NVC's ecosystem and brand in the Internet era, based on the Internet environment. He stated that after going through the stages of product strategy, channel strategy, and brand strategy, NVC has now entered the stage of Internet platform-based strategy.

NVC pioneered the "commercial lighting concept" through its product strategy, securing a leading position in domestic market share. The subsequent channel strategy made NVC the company with the broadest channel coverage in the domestic lighting industry. Then, during the brand take-off stage, NVC was listed on China's Top 500 Brand Value ranking for five consecutive years, with a brand value of 15.397 billion yuan in 2016, ranking first in China's lighting industry. The upcoming full implementation of the Internet platform-based strategy aims to build NVC into the leading brand of lighting solution service providers in the Internet era.

It is reported that NVC's smart lighting strategy focuses on smart street lights, smart home lighting, and smart retail stores as entry points to build smart cities. 2017 is a key year for the national implementation of smart city planning, with 140 smart cities to be built across the country. NVC's launch of its smart lighting strategy at this moment is not merely a slogan, but comes with a clear strategic framework, implementation pathways, and actionable products and projects.

As the only enterprise with the most complete lighting ecosystem in the industry, NVC hopes that quality resources from around the world will join the NVC ecosystem in the future to jointly build the market of tomorrow.