A Brief Discussion on the Sports Marketing Trends of Lighting Companies from the Rio Olympics
The 2016 Rio Olympics officially came to a close on August 22. The Chinese sports delegation ultimately finished with 26 gold medals, 18 silver medals, and 26 bronze medals, ranking 3rd on the medal table. This was the final scoreboard for the Chinese delegation's campaign at the Rio Olympics.
In fact, at the Rio Olympics, we saw not only athletes winning medals through hard work, but also more Chinese enterprises participating in the Rio Olympics. In the LED industry alone, we could see the presence of many companies such as NVC Lighting, Leyard, LianTronics, and Newasan.
NVC Lighting provides lighting solutions for Parque Madureira
Leyard LED display screens are used for NBC's Olympic series news display and broadcast coverage work
Whether it is NVC Lighting winning the bid for the Madureira Park lighting project, or providing lighting solutions for the Olympic diving venue; as well as Leyard providing high-definition LED displays for the Rio Olympics live broadcast, it is not difficult to find that the LED + sports marketing model is gradually being pushed to the forefront.
When it comes to the sports marketing model of the LED industry, we are not unfamiliar with it. In the LED industry, many companies including Ledman, Absen, Aoto Electronics, Leyard, Sanxiong Aurora, and NVC Lighting are actively deploying in the sports industry. So what kind of changes will the LED + sports model bring to the LED industry?
First, let's take a look at whether sports is really the new direction for our LED industry. 2016 is widely recognized as a big sports year. Although the 31st Olympic Games has ended, this cannot stop the sports marketing enthusiasm of LED companies. Why? Because the vast sports market has become a direct driving force.
In the first half of this year, the General Administration of Sport of China published the full text of the "13th Five-Year Plan for Sports Development". The plan states that by 2020, the total scale of the national sports industry will exceed 3 trillion yuan, the average annual growth rate of the added value of the sports industry will be significantly faster than the economic growth rate during the same period, reaching 1% of the GDP, and the added value of the sports service industry will account for more than 30%.
Meanwhile, the foreign sports consumption market has matured, and the sports industry has developed huge commercial value. Riding the wave of the major sports event year, the potential application market for LED displays keeps growing, becoming a hot favorite among industry players. This will be a major opportunity for LED display companies.
In addition, let's take a look at the new developments of the LED industry in the sports field. For now, not to mention Ledman, an established player deeply rooted in the sports industry, in 2016 alone there were already several "new entrants" with new moves in sports marketing.
First, PAK signed a strategic cooperation agreement with Manchester City Football Club, and PAK officially became the only partner of Manchester City in China. Through multi-faceted cooperation with Manchester City, PAK has deepened its sports marketing layout. Then Absen acquired a controlling stake in a stadium LED display company, making a move in the sports field. Subsequently, Leyard reached an all-round strategic cooperation with Shanghai Jiushi International Event Management Co., Ltd., which has first-class experience in international sports event operation and management.
It can be said that the LED + sports model is becoming increasingly popular, even "unstoppable"! Facing the vigorous development of sports, for LED companies, whoever captures the market first will be the winner, and will also have more opportunities to win more praise and recognition for their own brand, thereby expanding their influence.
China's sports industry is still a sunrise industry, in a stage of upward sustainable development. But for LED companies, products are the foundation. In the sports industry, the quality of venue lighting, information display screens, etc., which are related to LED companies, directly affects the development of enterprises.
In terms of sports lighting, different sporting events have different requirements for lighting products. In addition, the layout of lighting fixtures must closely coordinate with the overall planning of the stadium and the structural form of the stands. Sports venues also set high standards and high requirements for LED displays. If LED displays experience problems during sports events, this will cause irreparable damage to their brands.
Therefore, for LED display companies and LED lighting companies, facing the sports trend is also a challenge, a challenge that is concentrated in product reliability, safety, and comprehensive service capabilities. However, we have reason to believe that LED is playing an increasingly important role in sports competitions, and there is no reason to doubt that LED companies will continue to deepen their presence in the sports industry in the future, cultivating their own work.
Let us continue back to the Rio Olympics. Looking at the world, the Rio Olympics is a global sports marketing feast; while returning to the domestic arena, the Rio Olympics only represents the end of the first-half marketing battle of the 2016 sports year, with the second-half marketing feast already on the way.
In addition to the Rio Olympics, football will become the most popular sport in the second half of this year, with multiple events such as the Chinese Super League, Premier League, and Serie A coming one after another, undoubtedly becoming the strongest marketing position in the sports world. Ledman Co., Ltd., which has long been deeply involved in the Portuguese Primeira Liga and the Australian A-League, is bound to spread its brand awareness at home and abroad through the Portuguese Primeira Liga; Sanxiong Aurora, which has recently become a partner of Manchester City, will also leverage the Premier League platform to expand its overseas awareness; well-known domestic LED display companies such as Absen and AOTO Electronics have also long been laying out in the sports field and will naturally not miss the great opportunities in the second half of the year. It can be said that in the second half of 2016, the sports marketing of LED companies will intensify.
In addition, the Rio Paralympics and Beijing Winter Olympics are also approaching, and the lighting schemes for competition venues and event live broadcasts will also provide great opportunities for the majority of LED companies.
The Rio Olympics has come to an end, but it can be said that the sports marketing opportunity for lighting companies has arrived!