Applying EMC's "Three Zeros and One Collection" to Bring LED Lighting Indoors

LED lighting has always focused on public-sector renovation projects as its main battlefield. In contrast, indoor LED lighting is mainly driven by the market, with a currently low penetration rate. At the end of August, Dongguan Yingtong Optoelectronic Lighting Technology Co., Ltd. (referred to as "Yingtong Optoelectronics") proposed a solution at the LED Industry Development Summit Forum held in Dongguan: flexibly combining the EMC model with other business models to create a Yingtong-characteristic model, successfully achieving zero investment, zero risk, and zero maintenance, bringing energy-saving and money-saving LED lighting to indoor energy-saving renovation projects.

　　The Arrival of the Inaugural Year of LED Indoor Lighting

In 2013, the "Semiconductor Lighting Energy-Saving Industry Plan" jointly issued by six national ministries was released. The plan clearly required that demonstration applications and promotion of LED downlights, spotlights, and other indoor lighting products and systems be carried out with priority in commercial lighting, industrial lighting, government office, and public lighting sectors. The release of the plan marked the beginning of a shift in the LED lighting industry's development from centralized outdoor lighting procurement to indoor LED lighting applications, and is generally regarded by the industry as the inaugural year of indoor LED lighting.

Some industry experts believe that the future key application areas for LEDs will be commercial, industrial, and public lighting. Wu Mingming, Director of the Industry Research Department of the China Solid State Lighting Alliance (CSA), stated, "Speaking of industrial lighting itself, the potential is enormous. First, industrial lighting accounts for a relatively large share of electricity consumption, approximately 28%, and the penetration rate of industrial lighting is also gradually increasing. Currently, the product structure is still dominated by replacement products. Second, the payback period for industrial lighting investment is relatively short, generally 2-3 years."

"Three Zeros and One Collection" Brings the Market Closer to Consumers

Facing the huge indoor lighting market, how should LED lighting companies break through the fierce market competition and seize the market initiative? Yang Zhiying, General Manager of Yingtong Optoelectronics, stated: "We need good products, good sales and service, and most importantly, we need to bring the market closer to consumers. Only in this way can we achieve both critical acclaim and commercial success."

At a time when LED lighting market prices remain high—with LED street lights easily costing over ten thousand yuan each, and indoor lighting fixtures at least several hundred yuan—market promotion still faces considerable resistance. Under such circumstances, Yingtong Optoelectronics has chosen to leverage the advantages of the EMC model to bring LED lighting indoors.

After integrating the EMC model, Yingtong Optoelectronics' market promotion has gained significant momentum: zero investment, zero risk, zero maintenance, plus energy-saving benefits—reducing owners' production costs while achieving energy-saving and emission-reduction goals.

At the "Dongguan Energy Management Contract Promoting LED Industry Development Summit Forum" held at the end of August, Yingtoon Optoelectronics, as a practitioner of the Dongguan EMC model, had Du Wei from its operations center share successful promotion experience: To be a professional energy-saving service company, one must first ensure product quality, and then innovate and improve based on actual conditions. "Combining the existing EMC model flexibly with other business models, such as BT investment, construction-and-recovery type, procurement-payment type, leasing type, etc., produces more obvious results."

Yingtoon Optoelectronics' promotion and operation model takes factories and residential communities as its main battlefields, and is fully rolled out across hypermarkets, hotels, banks and other sectors. In addition, Yingtoon Optoelectronics also proactively visits enterprises to provide one-stop services such as energy-saving diagnosis, design, and renovation, helping enterprises move forward quickly and unburdened.