2012 Asia LED Summit Forum: A Preview of Eight Highlights

　　On June 9-10, during the world's largest lighting exhibition — Guangzhou International Lighting Exhibition & LED Exhibition, the LED industry's premier event "2012 Asia LED Summit Forum" will be grandly held. Compared with previous years, what new highlights does the second Asia LED Summit Forum have? Let's take a sneak peek!

　　Highlight One: Nakamura Shuji and George Crawford "On Hand"

　　Core: What cutting-edge technologies they will bring that may impact the LED industry.

　　Nakamura Shuji and George Craford are household names in the industry. One is known as the father of the blue LED; he developed the blue LED, which enabled LED manufacturers to produce LEDs in the three primary colors (red, green, and blue), thereby making it possible to achieve 16 million colors. More importantly, the LED industry leveraged this new technology to begin the commercial production of white LEDs. The other is the father of the yellow LED; Craford's research has mainly focused on the development of visible-light LEDs using III-V compound semiconductor materials. He has been devoted to developing high-brightness, high-energy-efficiency LED chips and promoting the commercialization of LEDs, thereby making tremendous contributions to reducing the high energy consumption and environmental pollution associated with traditional lighting sources.

　　It is reported that at the "2012 Asian LED Summit Forum", Dr. Nakamura Shuji will focus on elaborating on "Current Status and Prospects of Nitride Substrate LED Development", while Mr. George Craford will forecast "LED Technology Trends: Enabling Continuous Improvement of Lighting Systems". For those who wish to meet them up close, this forum is not to be missed.

　　Highlight Two: The Four Powers Discuss the Asian LED Industry Landscape

　　Core: The Great Chess Game of the LED Industry—How Will the Four Asian Powers Place Their Pieces?

　　Looking at the global LED industry development map, European and American countries occupy the high-end market with a market share of approximately 20%, while in 2010 the combined market share of Japan, South Korea, Taiwan, and mainland China had already reached 81.3%, making Asia the main LED production base. Clearly, in the future competition for global LED status and market share, Asia will be the main battleground. Among these, the development of the four powers—Japan, South Korea, Taiwan, and mainland China—is crucial and plays a decisive role in the global LED chess game. So, what is the current status of LED industry development in these four Asian powers? What will the future landscape look like? And how should LED companies grasp the overall development of the LED industry?

　　At this forum, Mr. Wan Xihong, Director of the Guangdong Guangya Lighting Research Institute, will focus on how Chinese LED enterprises can respond to opportunities and challenges. Dr. Fang Bingguo, Chief Director of the Korea LED Supply Association, will elaborate on "How to Provide LED Lighting for Underground Parking Garages". The head of the Energy Research Group at the Industrial Economics and Trend Research Center of Taiwan's Industrial Technology Research Institute will offer an outlook on the development of Taiwan's LED industry. Mr. Ni Zhengdian, Executive Director of the Japan Lighting Manufacturers Association, will focus on "Japan's Post-Earthquake Energy-Saving Policies and the Popularization of LED Lighting".

　　Highlight Three: International LED Giants' CEOs Discuss Industry Constraints

　　Core: International LED Giants' Strategy for the Chinese Market

　　As an important LED manufacturing base and the world's largest application market, the Chinese market has long been favored by international LED giants. From Nichia establishing a branch in Guangzhou, treating the Chinese market as a key market, to Cree partnering with Beijing Gaozhi to fully develop the Chinese LED lighting market, it is evident that international LED giants are increasingly intensifying their efforts to tap into the Chinese market. What will the future strategy of international giants toward the Chinese LED market be? What effective approaches do they have in corporate market operations? The "CEO Strategy Exchange Conference — Global LED Giants Discuss Industry Constraints and Business Strategies" on the afternoon of June 9 will reveal the answer.

　　On the afternoon of June 9, CEOs of international giants including Nichia Corporation, Philips Lumileds, Osram Opto Semiconductors, SemiLEDs, and General Electric will take the stage one by one to share their experience in the development and operation of the LED lighting industry, look ahead at the future of the LED lighting industry, and engage in a lively debate on the development of the LED lighting market.

　　Highlight 4: Global LED Industry CTOs Dialogue

　　Core: What are the LED technology difficulties and hotspots?

　　In the past two years, the competition model in the entire LED industry will undergo tremendous changes. Previously, competition among LED enterprises was mostly limited to scale competition and price wars, but now it will lean more towards technological competition. Currently in the LED industry, silicon-substrate high-power LEDs, high-voltage LEDs, COB, LED light engine development, LED driver power supply design, etc. are still the focus of attention in the industry. So, how are these technologies currently developing, and what breakthroughs have been achieved? What are the future cutting-edge LED technologies?

　　This "2012 Asia LED Summit Forum" and "CTO Technical Exchange Conference" will spend a day answering these questions for you. The CTOs of LED enterprises such as Shuji Nakamura, the father of GaN blue LED, Sojitz Machinery, Murata, Epistar, Genesis Photonics, Lattice Power, Mosopower, Hangke Optoelectronics, Tian Dian Optoelectronics, Shanghai Yongming, Jemstone, Topstar Group, etc. will share the latest LED technologies in their respective fields and jointly discuss the challenges of LED technology development.

　　Highlight 5: CMOs discuss the marketing strategies of LED lighting companies

　　Core: How should LED enterprises build effective marketing strategies?

　　"LED, we all want to sell it? But how to sell it? What to sell? That's a big question!" said a traditional lighting distributor. After all, LED lighting is different from traditional lighting. Are traditional lighting channels usable for LED companies? How should LED companies build channels and establish effective promotional strategies? Under new opportunities and challenges, how should LED companies create a disruptive business model from the 4P marketing theory to build a renowned LED business empire? On the afternoon of June 10, at the "2012 Asian LED Summit Forum" sub-meeting "CMO Marketing Exchange Conference", based on the 4P marketing theory, the marketing approaches of LED companies were shared to jointly explore the LED lighting market business model.

　　Highlight Six: Close to industry hotspots, tailored Zhaga special speech

　　Core: How is the Zhaga standard progressing? What impact does it have on LED companies?

　　Currently, the hottest topic in the LED industry is undoubtedly Zhaga. This year, Zhaga has been very active in the first half of the year, not only holding the LED Light Engine Interface Standard Formulation Meeting, but also showcasing modular LED products at the Frankfurt International Building and Lighting Exhibition in Germany, demonstrating Zhaga's ambition and strength in promoting the standardization of global LED lighting product interfaces. But what does this mean for Chinese LED companies? With Zhaga arriving, is it good or bad? How is the Zhaga standard currently progressing? What are the technical requirements of Zhaga for member unit products? ... To learn about these issues, come to the "LED Standard Exchange Seminar and Zhaga Special Speech" in the South Hall of Hall 8 on the morning of June 10.

　　According to reports, at this sub-session, Ms. Qin Bifang of the National Technical Committee for Standardization of Lighting Appliances, Ms. Zhao Ying, Secretary of the Semiconductor Lighting Technology Standards Working Group of the China Electronics Standardization Institute, and Mr. Luo Tao of the Research Institute of the Guangdong Semiconductor Lighting Benchmark System Research Center will each elaborate on the current status and plans of semiconductor lighting standards. Zhaga standing member representatives—Mr. Zeng Mu, General Manager of DEKRA Quality Certification (Shanghai) Co., Ltd. Guangzhou Branch; Professor Yan Xiaoling, APAC Lighting Standardization Director of Philips (China) Investment Co., Ltd.; and Mr. Wu Shimin, General Manager of Qihan Optoelectronics Co., Ltd., among others—will jointly share issues concerning the standardization of Zhaga light engine interfaces. #p#分頁標題#e#

　　Highlight Seven: Gathering nearly 1,000 LED companies and nearly 1,000 attendees

　　Core: Creating the most cutting-edge event in the LED industry

　　In addition to gathering the CEOs, CTOs, and CMOs of mainstream LED companies such as Nichia Chemical, Philips Lumileds, Osram Opto Semiconductors, Seoul Semiconductor, GE, Tian Dian Optoelectronics, Epistar, Genesis Photonics, LatticePower, Sojitz Machinery, Hangke Optoelectronics, Murata, DEKRA, MOSO Power, Shanghai Yongming, Zhaoqing Lvbao Shi, Ten Pao Group, Zhongke Mingyuan, Chaopin San, and Huapu Yongming, the Asia LED Summit also has over a thousand engineers, marketing personnel, and others from LED companies actively registering to participate.

　　Among these, the two sub-forums held on June 10 at the South Hall of Meeting Room 8, Pazhou Exhibition Hall—namely "LED Standards Exchange Seminar and Zhaga Special Lecture" and "LED Packaging, LED Optics, Thermal Dissipation and Luminaire Technology Outlook"—have attracted the highest attention. The venue, originally planned for 200 people, has now received over 600 registrations. According to Hu Xiang, head of New Century LED Network, the organizer of this forum, registrations for the forum are numerous, but to ensure the high standards of the event, the organizing committee has conducted a strict screening of registered attendees, striving to create the most cutting-edge event in the LED industry.

　　Highlight Eight: The Gratitude Banquet is Full of Mystery

　　Core: Establishing the Most High-End and Sincere Gratitude Banquet

　　It is reported that on the evening of June 10, in order to thank all the guests and audience of the 2012 Asia LED Summit Forum for their participation, the organizing committee specially held a high-standard gratitude banquet. However, the specific arrangements of the banquet were kept secret by the organizing committee. Since this is the case, let us wait and see!