LED Price Cuts Drive TV "Replacement Wave"

"We just adjusted our prices. Our 37-inch LED TV is only 5,690 yuan," said a salesperson at a large home appliance store in Hefei. According to the reporter's investigation, all home appliance brands are currently adjusting their prices. At the same time, the latest 3D TVs will debut in the provincial capital in the middle of this month.

Price Cuts Drive LED Adoption

Reporters found in the provincial capital market that all TV brands are actively promoting LED products, with price drops of up to a thousand yuan. Quotes for 37-inch LED TVs from brands such as Hisense and Haier are kept under 6,000 yuan, while LG's 42-inch LED TV comes with a free 32-inch LCD TV, offering a significant promotion. Compared with the peak price last year of nearly 8,000 yuan for a 37-inch LED TV, this price has become affordable, and the price gap between LED TVs and LCD TVs of the same brand has also narrowed to less than 2,000 yuan.

"We only recently adjusted our prices for this promotion, specifically to popularize LED TVs," a salesperson of a certain brand told reporters. It is understood that, building on last year's LED products, various brand manufacturers will launch new LED products. Before that, products that have been on the market for some time will choose to reduce prices to drive volume. "This is also a common practice in consumer electronics. Since LED is a new product, this price reduction will definitely play a role in promoting upgrades," industry insiders said.

"3D TVs will also be on the shelves soon," the head of a home appliance store revealed, adding that a 3D TV from a certain joint-venture brand will be launched in mid-April.

Upgrades depend on customers' "mood"

Although merchants have put all their efforts into promoting the "upgrade" brand, they still need consumers to buy in. "LED TVs are currently being asked about more than being bought," said a head of Five Star Electronics, adding that the main reason is that ordinary LCDs are cheaper.

However, LED TVs are increasingly favored by consumers due to their slim, energy-saving features. "The picture quality looks much better, but I'm just worried that the new product technology isn't mature yet," said Mr. Li, a citizen.

Many merchants said that with LED prices falling, it will definitely drive upgrades. "There are still people willing to buy this 37-inch LED TV priced at over 8,000 yuan," a salesperson said, adding that the current price reduction is intended to make it more acceptable to consumers.

As for 3D TVs, industry insiders say that when they first come out the prices will definitely be quite high, but he believes there will certainly be people in Hefei willing to be the first to try them. In the future, as available content increases, this type of TV will also win over more fans.