Neo Pop Launches LED Pet Collar: Stand Out in the Dark of Night

　　Have you ever thought about making your pet stand out in the dark? Now an LED pet collar launched by Korean startup Neo Pop can meet your needs. The collar is in fact a flexible LED light strip that can display information such as the pet's name and contact number, so that if the pet gets lost, the owner can be found through the information pre-set on it.

　　The company's CEO Seo Young Jin revealed that the product is not only targeted at Korea, with plans to sell it in Japan and Australia at a price of 80 AUD (approximately ¥384). The battery life of this very bright flexible LED screen is 20 hours, and it is charged via a Micro-USB port. However, the device is currently not very mobile-device-friendly, and text changes must be made through a PC application.