Samsung Deepens LED Presence, Hanyuan Becomes Its First E-commerce Partner

Recently, Samsung LED has been making frequent moves, fully demonstrating the global electronics giant's intent and ambition to deepen its presence in the LED market. Following the strategic cooperation with Samsung Unilumin, Hanyuan has once again become Samsung's strategic partner, with both parties signing an agreement on April 10th to establish a comprehensive strategic partnership.

As is well known, Samsung is an international electronics giant whose achievements in the electronics field are unshakable. With its strong technical capabilities and brand advantages, its industry chain continues to expand and extend. Currently, the LED business has also become one of Samsung Electronics' important strategic fields. Supported by its technical and brand advantages, Samsung LED quickly captured the commanding heights of the upstream LED industry chain, becoming one of several major international high-end chip and light source suppliers. It has taken the lead in developing high luminous efficacy mid-power PKG products in the industry, with product performance improved by 7%, leading the industry's LED light source products. Mass production has already been achieved, with a complete product line that can meet the needs of various indoor and outdoor lighting terminal applications.

Relatively speaking, Hanyuan Lighting is a trump card in the e-commerce field. Users familiar with e-commerce brands are certainly no strangers to it. Hanyuan's growth rate has also been very fast. After just 5 years of truly investing in the e-commerce field, it has grown into the "No. 1 e-commerce brand" in lighting, winning the "champion" of sales in the light source category and LED lighting category on Tmall Mall for three consecutive years. Its popularity has rapidly soared, becoming a star brand on e-commerce platforms. With the continuous explosive momentum of its Tmall flagship store, the Hanyuan brand has begun to show its edge on major e-commerce platforms, including JD.com, Amazon, Suning.com, Yhd.com, Vipshop, and others. Such a growth rate is by no means a momentary explosion relying on luck, but rather the guarantee of product quality and service that has accumulated the brand's reputation and influence.

　　This strategic cooperation between Samsung and Hanyuan aims to strengthen in-depth collaboration between both parties, leverage complementary advantages, continuously improve the industry chain, and thereby expand the global LED lighting market. Both parties will uphold the principles of mutual benefit and common development, providing each other with the greatest possible support, including but not limited to technology R&D, product manufacturing, market sales, and brand promotion.

　　Samsung commits to providing strong support to Hanyuan in technology, pricing, quality, delivery, credit, and other aspects during market development. Hanyuan will also leverage its flourishing e-commerce channels to rapidly promote Samsung LED into the mass consumer market, bringing Samsung LED down from the clouds to be familiar to more end consumers, completing the "last mile" from brand to consumer, thereby achieving a win-win situation for both parties.