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Kinsun Optoelectronics Wins "Annual Brand of the Year" in the Lighting Industry

Source: 中国新闻网 Views: 5182

Recently, the 2nd World Lighting Industry Brand List, hosted by the World Famous Brand Cultivation and Promotion Committee and the World Lighting Industry Annual Brand List Selection Committee, and undertaken by the World Lighting Times, was officially unveiled. Dongguan Kinsun Optoelectronics Co., Ltd. was honored with the "Annual Brand of the Year."


  It is reported that more than 14,000 lighting industry enterprises participated in the 2nd World Lighting Industry Brand Selection Activity. Through enterprise self-recommendations, association and chamber of commerce recommendations, and organizing committee recommendations, a total of 128 awards were selected. Previously, a brand competitiveness value assessment of the LED lighting industry conducted by the Brand Competitiveness Value Research Group of the China Research Center for Corporate Competitiveness Development (CRCC) showed that Kinsun Optoelectronics has, within the industry, a brand awareness of 95.3%, brand reputation of 89.7%, brand loyalty of 73.6%, brand recognition of 86.2%, brand penetration of 73.9%, and brand preference of 87.6%.


  Regarding winning the "Annual Brand of the Year" honor this time, Li Xuliang, Chairman of Kinsun Optoelectronics, stated that this is a full affirmation of Kinsun Optoelectronics' brand building and will also serve as an inspiration for Kinsun Optoelectronics to keep innovating.


  It is understood that China's LED industry has entered a rapid development period that relies on core technologies and advantageous brands to win the market. As one of the earliest enterprises to enter the LED industry in China, Kingsun Optoelectronics has achieved many results in recent years. Currently, Kingsun Optoelectronics owns Asia's largest semiconductor lighting product R&D and production base with a total area of 300,000 square meters, and is a comprehensive application solutions provider and excellent business model provider for LED road lighting, LED display, landscape lighting, commercial lighting, home lighting, solar/wind energy applications, special lighting and other products.

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