Notice from the General Office of the Ministry of Industry and Information Technology on Soliciting Nominations for China’s Consumer Brand Excellence Awards for 2026

Departments of Industry and Information Technology of provinces, autonomous regions, municipalities directly under the central government, cities separately listed in the national plan, and the Xinjiang Production and Construction Corps:

In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China and all plenary sessions of the 20th Central Committee, accelerate the implementation of the “Special Action Plan for Boosting Consumption” issued by the General Office of the CPC Central Committee and the General Office of the State Council, and carry out the “15th Five-Year Plan for Expanding Consumption,” and in accordance with the “Notice from the General Office of the Ministry of Industry and Information Technology on Building a Tiered System of China’s Renowned Consumer Products” (MIIT Consumer Letter [2024] No. 369), we are now launching the 2026 call for submissions of China’s renowned consumer products. Relevant matters are hereby notified as follows:

I. Guiding Principles

We will expedite the implementation of the work arrangements made at the National Advanced Manufacturing Conference, focusing on national strategic needs and the people’s aspirations for a better life. Adhering to the principles of “self‑initiated application, selection of the best among good candidates, and dynamic management,” we will solicit and develop a group of high‑quality corporate brands and distinctive regional brands across three dimensions: historical classics, contemporary premium products, and cutting‑edge trendsetters. Through coordinated efforts between central and local authorities, we will continue to strengthen support for renowned consumer products, enhance their promotion and the use of their official logos, and establish a Chinese system of renowned consumer products centered on corporate and regional brands, thereby helping the consumer goods industry move faster toward the mid‑to‑high end of the global value chain.

II. Areas of Solicitation

(1) In sectors such as light industry, textiles, food, and pharmaceuticals, we will seek corporate and regional brands that demonstrate strong product innovation, robust market competitiveness, significant brand recognition and reputation, and rich historical and cultural value.

(2) Priority will be given to supporting product brands tailored to specific demographic groups, including age‑friendly products, assistive devices for persons with disabilities, and products for women and children, with evaluation criteria differentiated according to product functionality and suitability.

1. Age‑friendly products: These include senior clothing and apparel, daily assistive items, health foods, special medical‑purpose formula foods, elderly care products, wearable health monitoring devices, rehabilitation and health‑promoting aids, as well as barrier‑free environment improvements designed to meet the quality‑of‑life needs of older adults.

2. Assistive devices for persons with disabilities: These encompass wheelchairs, walking sticks, prosthetics, orthotics, mobility aids (including scooters), transfer devices, artificial joints, lifts, hearing aids, visual aids, artificial eyes, blindness‑assistance tools, and nursing equipment—products intended to prevent, compensate for, or improve physical functions impaired by vision, hearing, limb movement, intellectual capacity, or mental health issues.

3. Products for women and children: These cover everyday care, feeding, clothing, travel, play, and safety‑related products designed specifically for women and infants.

III. Directions for Submission

(1) Corporate brands: Divided into three categories—historical classics, contemporary premium products, and cutting‑edge trendsetters.

1. Historical classics emphasize deep historical and cultural roots; these are time‑tested brands that remain vibrant and influential today.

2. Contemporary premium products highlight strong market competitiveness; they are high‑quality brands established since the founding of New China, known for their excellent quality, strong reputation, and profound impact on the public.

3. Cutting‑edge trendsetters focus on creative design; these are emerging brands that have recently set trends in modern consumption.

(2) Regional brands: Distinctive local specialties with clear regional identity and high industry recognition, typically named using a format of “place name + product/industry.”

IV. Eligibility Criteria

(1) Corporate brands: Applicants must be enterprises registered within the territory of the People’s Republic of China, possessing independent legal status, with annual revenues exceeding RMB 200 million, sound business performance over the past three years, no adverse records related to credit, quality, safety, environmental protection, or intellectual property, and no administrative penalties. Brands must be self‑created, with valid registered trademarks.

1. High product innovation: Leading technological standards, advanced levels of intelligence, green practices, and integration, coupled with strong independent innovation capabilities and a voice in domestic and international standard‑setting.

2. Strong market competitiveness: Core products should achieve substantial production scales, enjoy high market shares both domestically and internationally, maintain excellent quality‑management systems, and exhibit a high degree of internationalization.

3. Significant brand influence: A well‑established corporate brand‑building and management framework, resulting in considerable brand influence, high reputation, and broad acceptance among consumers at home and abroad.

4. Strong cultural empowerment: Products feature sophisticated industrial design, seamlessly integrated with traditional culture, boasting unique branding and effective cultural enrichment.

Applicants from western, northeastern, or ethnic minority regions must have annual revenues of at least RMB 100 million.

(2) Regional brands: Applicants must be prefecture‑level or county‑level administrative units within the PRC, with core industries generating annual output values exceeding RMB 2 billion, and no major quality‑safety incidents in the past three years.

1. Clear competitive advantages: Large‑scale core industries with strong domestic and international market competitiveness, complete upstream and downstream supply chains, and a cluster of leading enterprises along with specialized, niche, and innovative SMEs.

2. Remarkable achievements in digital and intelligent empowerment: Mature development models for core industries, with advanced levels of intelligence, green initiatives, and integration; replicable and easily scalable transformation pathways, accompanied by breakthroughs in key links of the industrial chain and critical technologies.

3. Broad regional influence: Rich brand value propositions for core industries, high‑level industrial design, notable progress in cultural inheritance and innovation, strong domestic and international reach, and the cultivation of distinctive, high‑quality enterprises.

4. Well‑developed service ecosystems: Comprehensive policy frameworks supporting core industry development, robust guarantees for finance, talent, land, and data resources, efficient and centralized brand‑development management services, and fair, standardized market environments characterized by orderly competition.

Applicants from western, northeastern, or ethnic minority regions must have core industries generating annual output values of at least RMB 1 billion.

V. Work Requirements

(1) Applicants shall submit online through the China Renowned Consumer Products Public Service System (https://zgxfmpfz.miit.gov.cn), file applications with the relevant provincial, autonomous region, municipality, city separately listed in the national plan, or Xinjiang Production and Construction Corps departments of Industry and Information Technology, and provide required supporting documents. Enterprises already included in the China Renowned Consumer Products list need not reapply.

(2) Departments of Industry and Information Technology in each province, autonomous region, municipality, and city separately listed in the national plan, as well as the Xinjiang Production and Construction Corps, shall compile local lists of renowned consumer products, rigorously review submitted materials, solicit opinions from departments responsible for ecological environment, emergency management, market regulation, intellectual property, and drug supervision, and recommend qualified candidates to the Ministry of Industry and Information Technology by November 20, adhering to prescribed nomination quotas.

The specific nomination quotas for each region are detailed in the attached document; there are no limits on nominations for age‑friendly products, assistive devices for persons with disabilities, products for women and children, or specialty products from ethnic minority areas.

(3) Local governments are encouraged to formulate complementary policies tailored to their own circumstances, focusing on priority sectors, key brands, and prominent enterprises, increasing financial and human‑resource support, intensifying promotional efforts for renowned consumer products, promptly summarizing achievements and exemplary experiences, and actively cultivating regional advantage brands and reputable enterprises.

(4) Our ministry will coordinate the overall development of China’s renowned consumer products, issue and enforce guidelines for the proper use of the official logo, guide local authorities and industry associations in ensuring compliant usage by participating enterprises and relevant regions, conduct triennial evaluations of eligible companies, and revoke eligibility for those failing to meet requirements.

Contact Information:

Wang Yuankun: 010‑68209940, 13522164284

Jiang Han: 010‑68205637

Mailing Address: Industrial Culture Development Center, Building 15, Compound No. 27, Wanshou Road, Haidian District, Beijing

Technical Support: Sheng Kun: 17600285289

General Office of the Ministry of Industry and Information Technology

October 21, 2026

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Source: Zhejiang Provincial Lighting Electrical Appliances Association