Join us at 3 PM on November 11! He Ziyun | From Product Globalization to Ecosystem Rooting — How the “Hundred-Million-Thousand” Project Helps Zhongshan Lighting Companies Co-build a Global Brand Community

Introduction

Guzhen Town is the world-renowned “Capital of Chinese Decorative Lighting.” The China·Guzhen International Lighting Fair, with its keen grasp of trends in the lighting industry, builds a direct, convenient, and highly cost-effective one-stop trading platform for suppliers and buyers.

The 36th Guzhen Lighting Fair will grandly open from March 18 to 21, 2027, in Guzhen, Zhongshan, Guangdong. With the theme “Guzhen Lighting Illuminates the World,” the fair positions itself as professional, market-oriented, and international. The main venue—the Dengdu Guzhen Convention & Exhibition Center—joins forces with eight major Luminaire malls in the town, offering a total exhibition area exceeding 1,500,000 square meters. Over 3,600 premium brands will showcase approximately 100,000 original new products across all categories, creating a “1+8+N” large-scale Lighting Fair framework featuring “pre-show exhibitions linked to factories, coordinated showrooms, and integrated online-offline networks.”

During the event, Mingren Online will continue sharing industry highlights and analyzing lighting industry trends, sparking lively online and offline discussions among industry professionals. This episode features Mr. He Ziyun, an expert in cross-border AI for brand globalization.

Organizing Institutions

Organizer

Zhongshan Guzhen Dengdu Expo Co., Ltd.

Undertaker

China Light All-Media · Ming Classroom

Theme

From Product Export to Ecosystem Rooting—How the “Hundred-Thousand-Ten Thousand Project” Helps Zhongshan Lighting Enterprises Build a Global Brand Community

Time

Wednesday, November 11, 2026

15:00–16:00

Main Content

Drawing on first-hand practical experience from Midea Ruizhu Smart Curtain’s overseas expansion, this session dissects the underlying logic of next-generation internationalization, introduces Foshan’s Preferred Hundred-Thousand-Ten Thousand OPC co-creation system, and explores how lighting companies can collaborate to expand globally, find local co-creation partners abroad, and achieve localized brand implementation.

Guest Speaker

He Ziyun

Co-Founder of the Bay Area Digital Trade Cooperation Organization

CEO of Shiluxun Cross-Border

Rotating President of the Foshan Municipal Association for Promoting Digital Trade Abroad and a cross-border AI expert specializing in brand globalization.

With over 20 years of hands-on experience in furniture and building materials export, he has visited more than 40 countries and participated in over 100 international trade shows. His team operates in more than 10 countries, excelling in overseas social media, search marketing, AIO, BPO, BPS, and OMO solutions that have empowered thousands of selected pan-home enterprises and helped numerous listed companies successfully globalize their brands.

Participation Methods

Ming Classroom Quick Access

This live stream will be held on the Ming Classroom platform. Scan or recognize the QR code below, or click “Read Original Article” at the end of this text to enter the live room directly.

Other Participation Options

You can also watch via the Guzhen Lighting Fair Official Video Account.