Igor × OSRAM collaboration launched: First new products unveiled! Simultaneously signed strategic partners including MLS, Zhuosheng, etc.

On June 10, OSRAM successfully held the launch event for its new generation of general-purpose LED drivers under the theme "New Generation · New Chapter" in Guangzhou. As an authorized partner of OSRAM's general-purpose LED drivers in the Asia-Pacific (APAC) and Europe, Middle East, and Africa (EMEA) regions, Igor officially launched the first batch of new products following the partnership. This marks a smooth transition with completed authorization transfer and product implementation. The new market supply and after-sales service guarantee system is now fully operational, injecting new vitality into the industry.

GUANGZHOU, China – June 10 – Hosted under the theme of New Generation · New Chapter, the new product launch of OSRAM LED drivers was successfully staged in Guangzhou. As a licensee for the regions APAC and EMEA of the OSRAM brand for general lighting LED drivers, EAGLERISE officially unveiled its first batch of new products following the licensing cooperation kick-off. The launch marked the successful completion of licensing handover and a seamless transition for product rollout. The brand-new market supply and after-sales guarantee systems were fully put in place, bringing fresh momentum to the industry.

Opening the launch event, Xu Wei, General Manager of EAGLERISE, delivered an opening address, expressed sincere gratitude to industry peers and partners for their ongoing support, and clarified the core operational strategy following the beginning of the brand licensing.

"OSRAM's world-leading quality standards served as the cornerstone of the industry. EAGLERISE's customer-centric philosophy and pioneering mindset underpinned our capability to undertake this important responsibility," said Xu Wei. Regarding delivery and service, he pledged, "Backed by brand-new dedicated production lines and the original expert quality control system, we further deepened technological integration to ensure fast order delivery and high-quality after-sales services, providing solid support for the global distribution network." This pragmatic statement effectively alleviated market concerns over the brand transition and conveyed the firm determination of long-term dedication to the industry.

Xu Wei, General Manager of the LED Driver Business Unit for General Lighting under the OSRAM brand at Igor

Victor Xu (R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

Inherit the classics, improve quality and efficiency

Inheriting Classic Excellence, Elevating Quality and Efficiency

在产品解读环节，伊戈尔欧司朗品牌通用照明LED驱动器事业部产品经理作了首批落地新品的全方位解析。本次发布的第一阶段新品聚焦行业核心需求，以强适配性、高稳定性、高可靠性为核心升级方向，精准贴合了终端市场多元化的应用需求。

During the product session, the Product Manager of EAGLERISE OSRAM general lighting LED Drivers delivered a comprehensive analysis of the newly launched first-batch products. The first phase of new products unveiled at the event focused on core industry requirements. With optimized adaptability, superior stability, and enhanced reliability as the core upgrading priorities, the products precisely addressed the diverse application needs of the end market.

Igor OSRAM Brand General Lighting LED Driver Product Manager You Zhendong

Don You, PM of EAGLERISE OSRAM General Lighting LED Drivers BU

Strategic Alliance, Discussing the Future Together

Strategic Alliance & Future Outlook

Igor, in partnership with core collaborators, completed multi-level agreements and invited representatives to the stage. From the perspective of market terminals, they shared their recognition and expectations regarding brand transition, new product implementation, and ecosystem co-construction, demonstrating a consensus for collaborative advancement across the entire industry.

At the meeting, Igor signed a strategic cooperation agreement with MLS Group and Traxon e:cue. This move not only established the foundation for long-term collaboration between the two parties but also validated the competitiveness of the 'OSRAM brand + Igor manufacturing' model.

EAGLERISE completed multi-tiered strategic signings with core partners and invited guest representatives to the stage. From an end-market perspective, the representatives shared their recognition and expectations for the brand transition, new product rollout, and ecosystem development, demonstrating the industry-wide consensus for collaborative progress.

During the event, EAGLERISE signed strategic cooperation agreements with Mulinsen Group and Traxon e:cue. This move not only laid a solid foundation for long-term bilateral cooperation but also validated the competitiveness of the "OSRAM Brand + EAGLERISE Manufacturing" model.

He Yanhong, Vice President of MLS Group (left), and Xu Wei, General Manager of the Osram Brand General Lighting LED Driver Division at Igor (right)

Anna He (L), VP of Mulinsen Group and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU(R)

Zhuo Sheng Lighting CEO Zhuang Junjie (left) and Igor OSRAM General Lighting LED Driver Division Manager Xu Wei (right)

Jack Zhuang (L), CEO of Traxon e: cueand Victor Xu (R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

Strategic Partnership Representative, He Yanhong, Vice President of MLS Group, delivered a speech

Speech by strategic partner representative: Anna He, VP of Mulinsen Group

Subsequently, Igor signed Level 1 agency agreements with Ensi Technology, Xunman Lighting, Chengzi Optoelectronics, and Ruizhi Lighting, marking the achievement of refined coverage across China's sales and service network.

Subsequently, EAGLERISE signed authorized distribution agreements with Enxili Technology, Xunman Lighting, C·ZGD and Zhongshan Richin Lighting, marking the refined coverage of its sales and service network across China.

Wang Daiyou, General Manager of Enxi Technology (left), and Xu Wei, General Manager of the Osram Brand General Lighting LED Driver Division at Igor (right)

Daiyou Wang(L), GM of ENXILI, and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

Mr. Cheng Youbao, General Manager of Orange Optoelectronics (left), and Mr. Xu Wei, General Manager of the LED Driver Division for General Lighting under the OSRAM brand at Igor

Youbao Cheng(L), GM of C·ZGD, and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

Mr. Yuan Maqiang, Sales Director of Xunman Lighting (left), and Mr. Xu Wei, General Manager of the LED Driver Business Unit for General Lighting at OSRAM Igor (right)

Maqiang Yuan (L), Sales Director of SHUNMAN , and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

Mr. Cai Qunqing, General Manager of Ruisi Lighting (left), and Mr. Xu Wei, General Manager of the Osram Brand General Lighting LED Driver Division at Igor (right)

Qunqing Cai(L), GM of Richin , and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

Wang Daiyou, General Manager of Ensil and representative of the Level-1 authorized dealer, delivered a speech

Speech by distributor representative: Daiyou Wang, GM of Enxili Technology

A new chapter begins, the future is promising

A New Chapter Unfolds for a Promising Future

With the launch of the first batch of new products and the implementation of (Sales) channels, Igor's operation of OSRAM's general lighting LED driver business has officially entered a new stage of standardized, normalized, and high-quality development.

This launch event is not only a brand new starting point for the iteration and renewal of OSRAM LED drivers, but also a new beginning in the brand's commitment to quality, deep market penetration, and industry empowerment. Igor will always uphold the development philosophy of pragmatic dedication and continuous improvement, empowering high-quality industry development through stable high-quality product output, efficient supply chain management, and comprehensive terminal services.

With the launch of the first batch of new products and the completion of channel deployment, EAGLERISE's operation of the OSRAM general lighting LED driver business officially entered a new phase of standardized, normalized, and high-quality development.

The launch event marked not only a new starting point for the iteration and upgrading of OSRAM general lighting LED drivers, but also reaffirmed our commitment to upholding quality, deepening market cultivation, and empowering the industry. Upholding the philosophy of pragmatism and perseverance, EAGLERISE will continue to drive high-quality industry development through stable product quality, efficient supply chain management, and comprehensive end-market services.

Source: Igor Power