In 2025, ams OSRAM established its brand licensing business, expanding the OSRAM brand to a wider range of product categories. Recently, ams OSRAM has reached licensing agreements with multiple companies, confirming the evolution of OSRAM's global brand licensing strategy. These new collaborations also represent key steps in extending the OSRAM brand into emerging and potential markets.

1 Eaglerise and ams OSRAM reach brand licensing cooperation

Jointly expand the LED driver market

近日，伊戈尔（Eaglerise）与艾迈斯欧司朗（ams OSRAM ）正式签署授权协议。根据协议，自 2026 年 3 月 1 日起，伊戈尔成为欧司朗品牌通用照明 LED 驱动器在亚太（APAC）及欧洲、中东和非洲（EMEA）地区的授权合作伙伴，生产并销售搭载欧司朗品牌的通用照明 LED 驱动器产品。

This cooperation will achieve complementary advantages for both parties, further strengthen the market position of the ams OSRAM brand in the LED driver field, while helping Eaglerise enhance its global brand influence and core competitiveness, opening a new chapter of win-win development.

Eaglerise stated that the globally trusted ams OSRAM brand highly aligns with the company's long-term experience and technical strength accumulated in the LED driver field. Eaglerise's business also covers the energy and communication sectors, and has always been a trustworthy electronic component partner in the lighting industry. In the future, the ams OSRAM brand LED driver products produced and sold by Eaglerise will become the flagship products of the company's lighting business .

对伊戈尔而言，这是在照明产业链中向上游延伸品牌价值的关键一步。凭借在电源驱动领域完备的技术平台、规模化生产能力及全球化服务网络，伊戈尔将与艾迈斯欧司朗携手，推动行业向更高能效、更智能化、更标准化的方向发展。依托本次品牌授权合作，伊戈尔将全面导入欧司朗品牌的全球质量标准与服务理念，借助品牌赋能深化全球市场布局。

Xu Wei, General Manager of Igor Lighting Division, stated: "Looking ahead, we will continue to invest in cutting-edge production equipment and expand smart manufacturing capabilities to enhance operational flexibility and efficiency."

Dr. Jens Kraft, Director of Intellectual Property Licensing at AMS OSRAM, stated: "Although we divested this business several years ago, through our cooperation with Igor, the OSRAM brand continues to maintain influence in the LED driver field. Igor has formed an ideal combination in terms of technical strength, product layout, and responsibility, fully demonstrating the brand empowerment of the OSRAM brand in product and customer service."

Igor also stated that the company will continue to increase investment in technological innovation, accelerate the "Technology + Brand" dual-wheel drive strategy, and strive to become a more trustworthy Solution provider in the lighting field, working together with partners to build a new ecosystem for a smart and sustainable Industry.

2 AMS OSRAM and Ziwu Biotech reach strategic authorization cooperation in the Asia-Pacific region

Setting the quality benchmark in the consumer health and beauty care sector

ams OSRAM (SIX: AMS) and Ziwu Biotechnology (Suzhou) Co., Ltd. recently announced that they have reached an exclusive cooperation based on the ams OSRAM brand licensing program.

This move marks the first time the ams OSRAM brand will be expanded into the field of personal consumer health and beauty products , with the cooperation market focusing primarily on Greater China, the Asia-Pacific region, Australia, and New Zealand.

ams OSRAM stated that this cooperation fully integrates the global brand influence of ams OSRAM and Ziwu Biotechnology's advanced capabilities in the design and manufacturing of consumer phototherapy beauty care products and health equipment, aiming to set a new quality benchmark for technology-driven consumer health and beauty products. All products will meet strict high-quality standards and bear the ams OSRAM brand, while Ziwu Biotechnology is solely responsible for product development, production, and sales.

It is reported that Ziwu Biotechnology is located in Taicang, Suzhou, and will receive exclusive authorization from ams OSRAM for health and beauty products for the personal consumer market, which will further strengthen its market position and accelerate its cross-border expansion in Greater China, the Asia-Pacific region, Australia, and New Zealand.

Yuan Shang, General Manager of Zi Wu Bio, stated: "Zi Wu Bio is honored to partner with OSRAM to bring high-end, premium health and beauty care products to Greater China, the Asia-Pacific region, Australia, and New Zealand. We hope to work hand in hand with the OSRAM brand to create innovative healing solutions that inspire us."

This collaboration will also benefit AMS OSRAM, helping the OSRAM brand expand into the personal consumer health and beauty care sector, consolidating its position in the new consumption market.

Anne Hoberg, Head of Growth Strategy for Intellectual Property at AMS OSRAM, stated: "We are delighted to collaborate deeply with trusted partners like Zi Wu Bio. This collaboration helps OSRAM for the first time extend its brand influence into the health and beauty care sector, marking a forward-looking step for OSRAM in this field."

Collaboration Products

Launched in February 2026

Ziwu Bio will continue to launch OSRAM brand health and beauty care product combinations, including:

● Red light therapy and massage wearable devices

● UVB skin therapy devices

● LED phototherapy beauty devices

● Hair removal devices

Source: ams OSRAM, Igor