2026 Shanghai Luminaire City 3.15 International Consumer Rights Day Theme Event Successfully Held

On March 15, 2026, we gathered together to welcome the 2026 "3.15 International Consumer Rights Day" theme event. At the same time, this was also a sub-venue for the Hongkou District's 3.15 International Consumer Rights Day activities. The Hongkou District commemorative sub-venue event was themed "Enhancing Consumption Quality, Empowering a Better Life."

This event was hosted by Shanghai Chongdelixing Commercial Management Co., Ltd., under the joint guidance of the Shanghai Hongkou District Consumer Rights Protection Committee (Shanghai Consumer Council Health Consumption Professional Office), the Shanghai Hongkou District Market Supervision Administration, and the Guangzhong Market Supervision and Administration Institute of the Hongkou District Market Supervision Administration. It was supported by the Shanghai Lighting Appliance Industry Association and the Shanghai Hongkou District Quality Management Association. More than 60 guests participated in this event, including Zhang Zhonghua, Director of the Guangzhong Market Supervision and Administration Institute of the Shanghai Hongkou District Market Supervision Administration; Yang Beilei, Deputy Director; Jin Weidong, Director of the Complaints Department of the Hongkou District Consumer Rights Protection Committee; Yan Huafeng , Secretary-General of the International Trade Professional Committee of the Shanghai Lighting Appliance Industry Association; Tan Meiqing, Management Representative of the Shanghai Hongkou District Quality Management Association; Xu Shenlong, General Manager of Shanghai Chongdelixing Commercial Management Co., Ltd.; Wang Shurong, Financial Director; as well as leaders engaged in consumer protection work, merchant representatives, and enterprise representatives from Hongkou District.

The theme of this year's 3.15 activity is "Enhancing Consumption Quality, Empowering a Better Life". We aim to improve consumption quality, strengthen consumer rights protection, support consumption policies, disseminate consumption knowledge, effectively fulfill the statutory duties of protecting consumers' legitimate rights and interests, truly shoulder the hub responsibility of consumer rights protection, promote the improvement of the level of social co-governance in consumer rights protection, and provide strong momentum for comprehensively boosting consumption and promoting high-quality development.

Xu Shenlong, General Manager of Chongde Lixing, stated in his address: As 2026 marks the beginning of the "14th Five-Year Plan", with "Improving Consumption Quality" as the annual theme of the China Consumers Association, it not only highlights the whole-chain governance concept of "improving supply quality, enhancing rights protection efficiency, and optimizing the environment", but also responds to consumers' urgent pursuit of a high-quality life. As a benchmark market deeply rooted in the lighting and home decoration industry, Shanghai Luminaire City has always adhered to its original intention of "integrity as the foundation, quality as the soul". Under the careful guidance of municipal and district government authorities, it continues to deepen consumer rights protection work: through multiple innovative measures such as strict control at the brand source, cooperation with professional organizations, establishment and improvement of mechanisms, gradual improvement of hardware, and enhancement of training services, it carries out in-depth protection of consumers' legitimate rights and interests, further creating a reassuring, safe, and honest consumption environment, laying a good foundation for building a platform of "consumer satisfaction and sustainable industry development". We always control product quality with strict standards, improve the service system with a sincere attitude, and fulfill the promise of improving consumption quality with practical actions.

Zhang Zhonghua, Director of the Guangzhong Market Supervision and Administration Office of the Hongkou District Market Supervision and Administration Bureau in Shanghai, believes: As one of the first batch of excellent units in Shanghai's reassured consumption creation activities, Shanghai Luminaire City has always been committed to building brand projects and reassured consumption projects. In terms of consumer rights protection, it has consistently adhered to tradition while exploring innovation. Through various noteworthy measures, it has made its own contributions to honest business operations and further creating a reassuring consumption environment in the jurisdiction.

Consumer rights protection work concerns the immediate interests of the broad masses of people. Our Hongkou District Market Supervision and Administration Bureau will base itself on its duties and profession, further weave a dense network of rights protection, promote the "one-stop acceptance and linked disposal" of consumer disputes, so that every consumer can consume with peace of mind and pay with confidence, making the efficiency of rights protection a strong backing for quality consumption. In 2026, facing the new situation of consumer rights protection, the Hongkou District Market Supervision and Administration Bureau will further enhance its sense of mission and responsibility, gather strength and fulfill its duties, making Hongkou a highland of quality consumption and a fertile ground for reassured consumption.

Subsequently, Yang Beilei, Deputy Director of the Guangzhong Market Supervision and Administration Office of the Hongkou District Market Supervision and Administration Bureau in Shanghai, once again brought the 3.15 small classroom publicity and training themed "Popularization of Laws and Regulations Related to Intellectual Property Protection".Director Yang explained through easy-to-understand cases, from trademarks to copyrights and then to patents. Through vivid examples, she brought intellectual property to our side, making us realize that protecting intellectual property is not only protecting our knowledge wealth, but also protecting our wallets and health.

Subsequently, awards such as Shanghai Luminaire City 2025 Annual "Excellent Merchant for Reassured Consumption", "Excellent Merchant for Reassured Consumption Creation", "Excellent Merchant for Honest Operation", and "Excellent Merchant for Creating Honest Operation" were presented at the event site. Leaders including Zhang Zhonghua, Director of the Guangzhong Market Supervision and Administration Office of the Hongkou District Market Supervision and Administration Bureau in Shanghai; Jin Weidong, Director of the Complaint Department of the Hongkou District Consumer Rights Protection Committee; Yan Huafeng, Secretary-General of the International Trade Professional Committee of the Shanghai Lighting Electrical Industry Association; Tan Meiqing, Management Representative of the Shanghai Hongkou District Quality Management Association; and Xu Shenlong, General Manager of Shanghai Chongde Lixing Commercial Management Co., Ltd., awarded plaques to the winning merchants.

△ Trusted Consumption Excellent Merchant

△ Excellent Merchant in Building Trusted Consumption

△ Excellent Merchant for Honest Operation

△ Building an Excellent Merchant for Honest Operation

Using key points to drive broader impact, setting excellent units as benchmarks to establish demonstration and leadership roles, driving more merchants to enhance brand integrity and consumer satisfaction. “Improving consumption quality, empowering a better life” is not just lip service; it requires combining with actual conditions, aiming to improve consumption experience, strengthening consumer rights protection, supporting consumption policies, disseminating consumption knowledge, effectively fulfilling the statutory duty to protect consumers' legitimate rights and interests, truly shouldering the hub responsibility for consumer rights protection, promoting the level of social co-governance in consumer rights protection, continuously enhancing brand integrity and consumer satisfaction, “anti-involution”, “quality improvement” to provide consumers with higher-quality products, warmer services, and a more reassuring shopping environment, making our due contribution.