State Administration for Market Regulation: Strengthen certification supervision on products clearly priced below cost in the market
On January 21, the State Administration for Market Regulation held a special press conference, announcing ten typical cases of comprehensive rectification of "involutionary" competition in 2025 . Yang Dong, Deputy Director of the Certification Supervision Department of the State Administration for Market Regulation, stated at the meeting that under the pressure of "involutionary" competition, enterprises' impulse to reduce costs has increased, further exacerbating potential quality risks. The State Administration for Market Regulation will carry out an in-depth "Defending the Bottom Line" special campaign on the mandatory product certification system , further improving consistency management levels.
Yang Dong introduced at the meeting that mandatory product certification is an important means to reduce institutional transaction costs and safeguard the bottom line of product quality and safety. Strengthening product consistency management has become a foundational element for effectively leveraging the role of the mandatory product certification system. In 2025, in response to risks, market regulation departments conducted early assessments and implemented multiple measures to ensure product quality and safety. First, strengthen process management. For example, samples for Type tests must be randomly drawn at the production enterprise's site, with specific requirements clearly defined for sampling personnel and sealing procedures. Increase the frequency of unannounced spot checks, focusing on key raw materials, key components, and key production processes as inspection priorities, and immediately suspend or revoke relevant certification certificates in accordance with the law if product inconsistencies are found. Second, solidify the primary responsibility of production enterprises. Set clear requirements for key processes of production enterprises to ensure the adaptability of production equipment, the scientific nature of production processes, and the reliability of raw material quality. Make the product quality assurance capabilities of production enterprises and relevant systems such as product consistency control a focus of certification inspections, thereby promoting enterprises to strengthen production consistency control from the source. Third, strengthen traceability management throughout the entire process. Clearly define record-keeping requirements for key stages such as sampling, testing, and on-site inspections, and ensure proper retention and archiving of samples and full-process documentation. This enables rapid identification of responsibility and quick pinpointing of the problem source when issues arise. Yang Dong stated that in the next step, the State Administration for Market Regulation will resolutely implement the decisions and deployments of the CPC Central Committee and the State Council on comprehensive rectification of 'involutionary' competition , focus on the key tasks of the Administration, deeply carry out the special action to 'guard the bottom line' of the mandatory product certification system , and further improve consistency management levels. First, strengthen daily supervision of designated institutions for mandatory product Certification, conduct continuous verification of institutional capability compliance, and establish a bi-monthly scheduling mechanism for designated institutions of key products. Second, closely align with product characteristics, manufacturing processes, and the overall enterprise status to revise certification implementation rules, forming a rule system that is highly targeted and more scientific. Third, improve the level of refined management, requiring certification bodies to strengthen risk identification, make good use of 'cost accounting' methods, and strengthen certification supervision on products in the market that are obviously below cost price. Fourth, formulate management regulations for product certification bodies to establish a Quality Director for Certification and a Person-in-Charge for Certification Project Quality , strengthening accountability to individuals. Increase the intensity of training and assessment for factory inspectors to enhance awareness of regulations and professional technical capabilities. Fifth, strengthen the inspection of raw materials and key components during the implementation of Certification, effectively promoting improvements in enterprises' quality assurance capabilities and product consistency levels. Information sourced from the State Administration for Market Regulation