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Top 500 Asian Brands Released: Only NVC Lighting Has Been Consecutively Ranked for 6 Years in the Lighting Industry; What Makes It So Strong?

Source: 中国之光网 Views: 7882

924日,第二十届“亚洲品牌500强”排行榜在香港揭晓。雷士照明凭借卓越的品牌影响力,连续六年强势登榜,位列第347名,并持续保持照明行业唯一连续6年上榜企业的领先地位。

该榜单由国际权威机构世界品牌实验室评定,基于市场占有率、品牌忠诚度及亚洲领导力等核心维度,对亚洲20多个国家和地区的超2000个品牌进行综合评估。

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创新驱动:科技赋能产品升级

The World Brand Lab points out: Facing industry transformation, NVC Lighting drives product health and intelligence upgrades through technological innovation; meanwhile, it deepens its market roots into the vast lower-tier consumption markets, continuously consolidating its leadership position in China's lighting industry while meeting the aspirations of the broadest user base for a better life.

NVC Lighting adheres to long-termism, driven by R&D, continuously promoting high-quality products with health and intelligence features. Through continuous technical accumulation and a full-channel layout, it has consecutively ranked first in the 618 and Double 11 e-commerce platforms across all categories for four consecutive years, further enhancing user experience with healthy light technology, strengthening brand loyalty and market share.

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Deepening penetration into lower-tier markets: Illuminating homes everywhere

While technology continues to advance upward, NVC Lighting is also rooted in every corner of China's 960 million square kilometers. This June , NVC Lighting focused on the lower-tier market serving the lighting needs of 890 million people , launching the "Golden Selection" product series to illuminate China's urban and town markets with higher cost-performance and quality products.

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Practicing social responsibility: Lighting up the future of children in mountainous areas

雷士照明品牌的影响力更深植于其社会担当。通过“拾光计划”公益行动,雷士照明已走进全国30多个省市,累计为240多所山区学校、超过17万名学生改善了学习光环境,将“科技平权”的理念付诸实践,守护青少年健康成长。

目前,雷士照明品牌价值已突破679.85亿元,连续十六年高居中国照明行业第一。此次再度入选,印证了雷士照明以长期主义战略铸就的卓越品牌韧性!



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