Inventronics Indoor Brand Launch: Reshaping the Global Lighting Ecosystem

The lighting industry is currently undergoing a profound transformation driven by both technological and market forces. From the traditional era of incandescent lamps and fluorescent lamps, to the energy-saving lighting era centered on LED, and now to the new era of smart lighting dominated by the Internet of Things, artificial intelligence, and digital technologies, the essence and value of lighting are being redefined.

Although the widespread adoption of LED technology has brought about a revolutionary improvement in energy efficiency, it has also rapidly led to increased product homogenization in the market and fierce price competition, forcing companies to seek new growth engines and core competencies.

Against this backdrop, the core value of the lighting industry is shifting from “the performance of single hardware” to “the ability to build an ecosystem across hardware, software, and services.” The focus of future competition will no longer be solely on hardware sales, but on value-added services and overall solutions provided through software and control systems.

It is precisely amidst this wave of industry transformation that the "Gathering Strength Together · Renewing for Win-Win" Brand Renewal and Indoor Lighting Ecosystem Sharing Session held by Inventec in Zhongshan on September 10, 2025, holds extraordinary significance. It is not merely a commercial event for Inventec itself, but a typical example of how a Chinese enterprise adapts to global trends, transforming from a traditional "hardware supplier" to a "lighting system solution provider" through strategic acquisition and capability integration, providing valuable reference and inspiration for the entire industry.

A brand renewal with deep strategic intent officially sets sail

Huang Meilan, CEO of Inventec Electronics, profoundly explained in her speech that this event is positioned as "the process of deep integration, continuation, and reaching new heights of the century-old OSRAM brand and the 20-year Inventec brand," rather than a simple "brand renewal." This reveals the core logic of Inventec's strategic transformation: not replacing the old with the new, but achieving a comprehensive leap in capabilities and value by strategically integrating top-tier global assets.

The cornerstone of this strategic transformation is Inventec's acquisition of the Eurasian business of ams OSRAM Digital Systems in 2023. This was a forward-looking capability completion and strategic upgrade—through this acquisition, Inventec successfully took over the core team, leading digital control technologies, software, and connectivity components of OSRAM Digital Systems' Eurasian business.

Huang Meilan emphasized that the core value of a brand lies in winning user recognition and trust, and this trust needs to be accumulated through reliable delivery to the market and customers day after day.

Inventronics' brand building path:

1. Uphold “Customer-centric, creating value for customers”, ensuring the implementation of the concept through organizational structure adjustments.

   
   

2. Leveraging capability integration, combining the heritage of the century-oldOSRAM with Inventronics' agile DNA, forming“Shifting from product thinking to comprehensive Solution thinking”, “Enhancing through technological innovation”, “Accelerating global response” three major advantages.

   
   

3. Promoting brand strength construction, since2023, after completing the acquisition, Inventronics has continued to advance the strategic layout of the new orange Inventronics brand in the global market.

黄美兰坦言，品牌建设无终点，本次分享会旨在让更多人全面了解新英飞特品牌。她承诺：英飞特将快速响应市场与客户需求，做好品牌信任交付，与伙伴聚力共赢，把握室内照明新机遇。

● Huang Meilan, CEO of Inventronics Electronics ●

Third-party perspective: High affirmation and expectations from industry experts

This sharing session received high recognition from authoritative figures in the industry. Cao Lihui, member of the Zhongshan Municipal Committee of the CPPCC and Chairman of Guzhen Decorative Lighting Media, pointed out in his speech that Inventronics' brand renewal is a key milestone in its transformation from a "product supplier" to a "solution provider and ecosystem shaper".

He emphasized that after the [[17. 产业与经济常用词:收购]]acquisition, Inventronics successfully inherited OSRAM's leading digital control technology. With its superior product quality, it has become one of the few power supply and component brands specified by many project owners, fully proving that technical strength is the foundation of enterprise survival and development.

● Cao Lihui, Member of the Zhongshan Municipal Committee of the Chinese People's Political Consultative Conference and Chairman of Guzhen Decorative Lighting Media ●

Tu Qiaoling, Secretary-General of the Zhongshan Semiconductor Lighting Industry Association, gave high praise from a macro-industry perspective. She believes that the merger of Inventronics with OSRAM Digital Lighting Systems' EMEA business has achieved product line expansion, integration of technical teams, improvement of global layout, and brand upgrading. This is not only a milestone for the company itself but also a powerful demonstration of the strength of "Intelligent Manufacturing in China" and an important force driving industry development. At the same time, she called on more semiconductor lighting enterprises in Zhongshan to follow the example of Inventronics, strengthen exchanges and cooperation, and jointly promote industry progress.

● Tu Qiaoling, Secretary-General of the Zhongshan Semiconductor Lighting Industry Association ●

During the core session of the sharing event, several executives from Inventronics provided an in-depth analysis of the company's new strengths in the field of indoor lighting from various perspectives. Their presentations collectively constructed an ecosystem blueprint for Inventronics, transitioning from hardware-driven solutions to system empowerment.

A Century of Heritage: Continuation and Upgrade of OSRAM DS Core Assets

Insights from Matteo Toscan, Product Director at Inventronics Electronics, who detailed how the company has fully taken over the core team and technological expertise of the OSRAM Digital Lighting Systems business. The core strategy during this transition can be summarized as “unchanged core” and “value upgrade”:

The “unchanged core” represents a faithful continuation of the reliability, excellent quality, and customer trust embodied by the century-old OSRAM brand; while “value upgrade” is achieved by integrating these high-quality assets into Inventronics’ global operating system, comprehensively optimizing product portfolios, technical capabilities, global footprint, and economies of scale, thereby creating new value for partners.

This integration is not a simple addition, but rather achieves a multiplier effect through synergies, opening up infinite possibilities for future collaboration.

● Matteo Toscan, Product Director at Inventronics Electronics ●

Technology Double Helix: Hardcore Synergy of Drive and Control

英飞特电子零售酒店住宅照明领域负责人李诗莹深入介绍了英飞特室内解决方案的“硬实力”，包括OSRAM智能控制与英飞特电源驱动技术形成的“技术双螺旋”、覆盖多场景的全链路解决方案和全球多区域的权威合规认证。

This hard power fully demonstrates Inventronics' comprehensive technical support and implementation capabilities in the field of [[9. 照明方式与应用]]Indoor lighting, enabling Inventronics to evolve from a power supply supplier into a one-stop lighting system [[17. 产业与经济常用词]]Solution provider capable of offering everything from drivers and control to software integration.

● Li Shiying, Head of Retail, Hospitality, and Residential Lighting at Inventronics ●

Building Barriers: Global Service Network Layout

英飞特高级业务拓展经理江涛的分享，清晰地勾勒出英飞特在全球市场构筑的战略壁垒。他阐述了公司如何通过两个核心维度构建竞争力：其一，建立紧密协同的专业团队服务体系，确保了从需求把握、项目认证到供货交付的高效服务闭环；其二，打造覆盖三大洲的全球产能网络布局，通过灵活的产线调度和充足的产能储备，实现对客户需求的“快人一步”响应。

This extensive layout combined with an integrated service model enables Inventronics to provide comprehensive services throughout the entire project lifecycle for global customers, transforming the traditional "one-time transaction" model into a "partnership", thereby building Inventronics' service-oriented brand differentiation advantage.

● Jiang Tao, Senior Business Development Manager at Inventronics ●

Precise Empowerment: Scientific Grading of the Full Product Matrix

Wu Jiangming, Electronics Product Definition Manager at Inventronics, andZhong Guohong further interpreted Inventronics' market strategy from the product perspective. They detailed the company's product matrix covering all scenarios including industrial, construction, commercial, retail, hotel, and residential sectors, emphasizing the perfect combination of its "comprehensiveness" and "precision". Through a scientific product tiering system, Inventronics can provide partners with "good cards", and more importantly, ensure the provision of "the right cards".

This precise solution matching capability not only significantly enhances customer experience and project efficiency, but also fundamentally achieves seamless alignment between demand and supply.

● Wu Jiangming, Product Definition Manager at Inventronics ●

● Product Definition Manager at Inventronics Zhong Guohong ●

The event also featured a product display area, where customers could intuitively experience the technical advantages and rich product portfolio of Inventronics through close-up visits and exchanges.

This sharing session is undoubtedly the strongest statement issued by Inventronics to the global market after completing the deep integration of OSRAM's Digital Lighting Systems business. It announces the official launch of a new lighting brand, blending Chinese and German DNA, as a system solution provider.This is not only a milestone for Inventronics itself, but also has a profound impact on the future development of the entire lighting industry.

Reshaping the Value Chain: The Leap from "Made in China" to "Intelligently Made in China"

For a long time, China's lighting industry rose with cost advantages, but also faced the dilemma of product homogenization and price wars. Inventronics' transformation from a single LED driver product supplier to a provider of "hardware + software + service" system solutions precisely confirms that China's lighting industry is undergoing a grand trend of shifting from "Made in China" to "Intelligently Made in China" and "Chinese Service". It is no longer satisfied with price competition at the low end of the value chain, but is climbing to high-end niches by integrating top global technical assets.

This transformation represents the inevitable direction of China's industrial upgrade and provides a clear path for other Chinese manufacturing sectors hoping to escape low-end competition.

New Pattern of the Global Market: A New Banner for the Rise of Chinese Brands

This transaction stems from the strategic adjustments of traditional lighting giants like OSRAM, involving strategic contraction and the proactive divestiture of non-core segments. Chinese companies, represented by Inventronics, are leveraging strong capital strength and forward-looking strategic layouts to precisely seize opportunities in global industry restructuring and proactively integrate these high-quality assets. This not only demonstrates Chinese enterprises' proactive control over premium resources in the global lighting supply chain but also confirms the continuous rise of China's lighting industry in the global value chain.

Looking ahead, as the waves of digitalization and intelligence continue to advance, the ecosystem of the lighting industry will become more complex and full of opportunities. Inventronics, with its newly integrated capabilities, is at the forefront of leading this transformation. By "joining forces" with industry partners, it is jointly writing a new chapter of "symbiosis of light and shadow," which is not only an expectation for Inventronics itself but also a shared vision of the entire lighting industry for a better future.