Ranked first in the industry for 16 consecutive years, NVC Lighting's brand value has reached a new high

On June 18, one of the world's three authoritative brand value assessment agencies, the World Brand Lab, officially unveiled the 'China Top 500 Most Valuable Brands'.As a leading brand in the lighting industry,NVC Lighting was listed alongside top brands such as State Grid Corporation of China,Tencent,Huaweiand other leading brands, andwithits brand value soaring to RMB679.85billion yuan, thebrand valueonce again topped the industry rankings,sixteenyearsin a row setting new records, demonstrating the strong resilience of Chinese brands.

Adhering to long-termism and 'dancing' with market cycles

For enterprises, the cycle is both an opportunity and a challenge.The World Brand Labstated: NVC Lighting has engraved long-termism into the brand's genes, driving industry transformation through underlying technological innovation, building market penetration through product ecosystems, expanding brand growth power by deepening[[Sales channel]]s, and driving high-quality, sustainable development through brand value, gradually elevating the business of a single light bulb into the value of a beam of light.

NVC Lighting has provided the industry with a solution that transcends cycles in its own way, built a more solid moat for the brand, and achieved "dancing with the cycle while standing on the floor of value".

Strategic patience for upward growth: defining brand value through technology

Enterprises with strategic patience can make correct trade-offs between long-term strategy and short-term interests.

At NVC Lighting, the most prominent manifestation of strategic patience is its persistence in underlying technological innovation. Since the brand strategy upgrade, NVC Lighting has built a technical moat of over 2,000 patents, led or participated in the formulation of 170 national/industry standards, and transformed innovative momentum into industry discourse power. Its unique aerospace-grade technology integration path has pioneered the industry — the "Symbiotic Adaptive Light" technology, born from the chemical reaction between aerospace spectrum technology and civilian lighting, is redefining the benchmark for healthy lighting.

Innovations in foundational technologies have also driven dual-track evolution across the industry and consumer sectors: On the industry front, NVC Lighting has established an industry innovation paradigm through a value transmission mechanism of "patenting technologies—setting standards—industrial implementation"; simultaneously on the consumer side, it reshapes user experience with a three-dimensional ecosystem of "intelligence + hardware + scenarios." Its Xiao Lei Yi Jia—a simple and easy-to-use home healthy lighting solution—further propels the service model from single-product delivery to smart light environments.

When aerospace spectrum illuminates millions of homes, this transforming tech service provider is rewriting the DNA sequence of the lighting industry with its technological genes.

NVC Lighting companion natural light application case: Beijing Xingxin Design Institute Auditorium

Strategic determination to root downwards: A "bigger" NVC, a "smaller" business

As an industry-leading brand, NVC Lighting leads the industry upward through technology while continuously rooting downwards. Its newly launched Jinxuan series directly addresses the three core demands of 890 million users in the lower-tier market — bright without glare, affordable and durable, backed by a major brand. This move not only further enriches and completes NVC Lighting's product line but also builds an inclusive people-centric beacon relying on brand momentum and economies of scale.

Based on deep channel layout expansion, on the basic foundation of 80,000 terminal outlets already covered in hardware channels, NVC Lighting is building a three-dimensional penetration network of "community-repair-hardware", shining quality light to hundreds of millions of families across the nation.

Market performance serves as the best testament to strategic accuracy. It is reported that NVC Lighting has ranked first in sales volume across all platforms and categories during the 618 shopping festival for three consecutive years. As of now, NVC Lighting's sales across all platforms during this year's 618 event continue to lead the industry. While the industry is mired in a fiercely competitive "red ocean," NVC Lighting has offered a new Solution in its own way—both "bigger" and "smaller." This initiative undoubtedly enhances the creativity and vitality of the NVC Lighting brand.

NVC Lighting Ten Thousand Homes Gold Selection · Billionaire Partner Launch Ceremony

The Strategic Core of Internal Cultivation: From Brand Value to Social Value

作为照明行业ESG引领者，雷士照明不止于专注“价值的修炼”，也以ESG为舵引领企业可持续发展，从生态建设、社会责任等多维度发力。

雷士照明以产业链主身份，打造的中山链主型产业园，成功带动300余家配套企业协同发展，撬动区域产业链产值近30亿元，为行业提供了可复制的升级样板。

Beyond industry responsibility, NVC Lighting continues to advance on the path of fulfilling social responsibilities. Through the "Light Gathering Plan" public welfare initiative jointly launched with One Foundation , it has visited over 30 schools nationwide, renovated more than 200 classrooms, and accompanied the education and growth of over 40,000 teenagers with a natural and healthy lighting environment.

Pioneering new technologies, creating the "right" products, and building an enterprise filled with love, NVC Lighting creates brand value for itself through its long-term strategy while continuously generating value for the industry and society.

For sixteen consecutive years topping the industry, NVC Lighting has provided a key benchmark for the transformation and upgrading of the lighting industry with a brand value of 67.9 billion. This is not only a breakthrough sample for the lighting industry but also a practical model for Chinese manufacturing moving towards high-quality development.