NVC Lighting, Winner of the 2024 "China Brand Annual Award No.1"
On December 18, the 2024 "China Brand Annual Award" was announced at the "World Manager Summit." This annual award, hailed as the Oscars of Chinese brands, was presented in Hong Kong by the World Brand Lab, an authoritative industry institution. NVC Lighting joined 35 other globally renowned enterprises, including Huawei, BYD, and DJI, in receiving the "2024 China Brand Annual Award No.1."
The World Brand Lab is recognized as one of the top three global brand value assessment institutions. Its "China Brand Annual Award," published for 21 consecutive years, uses brand influence as the evaluation criterion and serves as a barometer of changes in consumer brand preferences.
Regarding NVC Lighting's inclusion on the list, the World Brand Lab stated: "NVC Lighting's perfect score over the past five years has paved a hopeful path for the development of Chinese brands through long-term actual investment. While highlighting the responsibility of a leading brand in China's lighting industry, it also demonstrates its high attention and deep love for its own brand. In a complex market competition environment, it actively responds to challenges with a long-termism strategy, continuously increases investment, focuses on R&D innovation in underlying technologies, and actively fulfills social responsibilities. This not only demonstrates the strategic height of Chinese enterprises' brand strategies, constructing a Chinese model of brand influence shaping for the global market, but also injects new vitality into the progress and development of the global market."
Staying true to our original aspiration, brand value reaches new heights
As China's economy enters a new stage dominated by consumption, the core of market competition has shifted to brand competition, with brand value becoming a key competitive strength in measuring corporate power.
Over the past five years, NVC Lighting's brand value has continued to rise, reaching RMB 61.236 billion by 2024, with a compound annual growth rate of 13.37%, ranking first in China's lighting industry for fifteen consecutive years; it has also been selected for the Asia Brand 500 for five consecutive years and has remained the top seller in its category across all online channels for four consecutive years. NVC Lighting has also been honored with the "People's Craftsmanship Brand Award" by People.cn thanks to its leading brand value and influence.
Facing a new market ecosystem characterized by consumption upgrades, intelligence, AI, and new retail, NVC Lighting has not only withstood repeated "stress tests" of its brand value but has also continuously enhanced its brand influence by staying true to its original aspiration and implementing a long-term brand strategy.
Over its 26 years of existence, from being the first domestic brand in China to propose the concept of commercial lighting, to securing its position as the leader of China's lighting industry and listing among the "Asia 500", and now winning the "No.1 Annual Award for Chinese Brands", NVC Lighting has gained multiple recognitions from the industry, the market, and consumers through its continuous and effective brand building.
Driving technological progress through foundational technology innovation
For enterprises, technological innovation is the core driving force for survival and development, as well as a stabilizer against various environmental uncertainties. However, innovating in foundational technologies is easier said than done, requiring long-term investment and hands-on exploration.
For a long time, NVC Lighting has always stood at the forefront of technological innovation, adhering to lighting technology as its foundation, continuously increasing investment in R&D, and gaining recognition from China Aerospace. It has become the first and only 'China Aerospace Partner' in the industry, jointly establishing the China Aerospace Lighting Technology Laboratory. This April, NVC Lighting joined hands with China Aerospace to grandly launch the domestically pioneered and internationally leading aerospace spectrum – Companion Natural Light Technology, creating a spectrum belonging to the Chinese people.
At the same time, NVC Lighting deeply integrates industry, academia, research, and application, empowering products with innovative technological achievements, launching industry-benchmark tech products such as the 'Xiao Lei Yi Jia' and 'Chopin' series, pioneering a new era of healthy light in the lighting industry through foundational technology革新, and presenting consumers with the infinite possibilities of technology.
Adhering to long-termism, leading sustainable development
Sustainable development is a manifestation of a company's resilience in navigating business cycles, as well as a tangible epitaxy of its corporate values. Upholding the brand's original aspiration to change lives with lighting technology, NVC Lighting is taking the lead in practicing value co-creation and technology for people, implementing its sustainable development strategy.
NVC Lighting has built the industry's first complete ESG governance system, driving its own and the industry's second growth curve. It has created the industry's first chain-leader lighting industrial park, aiding the ecological transformation of upstream and downstream players in the supply chain and enhancing the overall competitiveness of the entire industry chain. Furthermore, through the brand's public welfare IP "Shiguang Plan", it uses lighting technology to illuminate the healthy growth of Chinese teenagers; in 2024, it renovated more than 20 schools, over 200 classrooms and dormitories across the country, benefiting more than 30,000 students.
Science and innovation classroom in Xinjiang donated by NVC Lighting's Shiguang Plan
The brand's glorious value is the embodiment of past strategic achievements. NVC Lighting, which practices brand building with a long-termism spirit, is showing increasingly rich value returns. As stated by NVC Lighting CEO Lin Liangqi: "A brand is a promise to users, and even more so an engine driving human technological progress and social development. In the future, NVC Lighting will continue to base itself on long-termism, assume the responsibilities of a leading brand, contribute to the development of social civilization, and change lives with lighting technology."