Investment by the multi-billion giant MLS! Another dark horse brand in smart lighting is making a strong entrance... Who is it?
On July 8, the 25th China Building Decoration Fair was held as scheduled in Guangzhou. At this fair, Simaguang, an exhibitor at Booth 3.1-34 in Area A, specializing in whole-house smart lighting, made its first public debut nationwide , taking the opportunity of the exhibition to showcase its series of smart natural light environment products. Its innovative technology and design concepts attracted strong attention and discussion from the industry on-site. The booth was bustling with visitors, and many dealers in the building materials industry expressed their intention to cooperate with the brand after visiting and negotiating. In just two days since the opening, Simaguang has become a rising star brand at the exhibition. So, what is the background of this dark horse in the smart lighting industry?






Backed by the strength of a multi-billion lighting giant
Going back to last September, MLS Co., Ltd., the world's second-largest lighting company, invested in and established Simalight , sparking considerable media coverage and speculation that the new venture would focus on smart lighting. Aligning with mainstream media analysis, Simalight's business is indeed centered on whole-home smart lighting, offering not only flagship smart lighting products but also multiple whole-home smart subsystems.
It is reported that Smart Light's investors also include Calex, a top 3 European smart home brand and one of the Forbes AIoT 100. In addition, the founding expert team of Smart Light has been deeply involved in the international lighting industry for thirty years, having served as senior executives and board members at leading lighting companies such as the GE Lighting China joint venture, Zhejiang Yangguang Lighting Electrical Group, and the Danish Nordlux Lighting Group. They possess extensive comprehensive experience in software and hardware R&D, production, quality control, and brand operations.

△ Smart Light Investors
大牌投资方带来的不仅仅是资金,还有不同领域技术经验的赋能与加持,思码光吸收国际先进的物联网科技,凭借照明产品中国制造的实力与经验,创造室内空间智慧、健康和愉悦的光环境,围绕“人因照明”理念,满足用户身体、情绪、健康等方面的用光需求。
"Smart Natural Light Environment" China Innovator
近年来,各个行业都日益智能化,作为智能家居行业的核心之一,智能照明已经全面开花。预期2023年中国家用智能照明市场规模将超过100亿元,蕴含巨大的发展空间。由于照明技术及多领域应用技术的普及,如今消费者对于健康、人性化的智能照明需求日益加增,智能照明行业正面临一场转型升级的绝佳时机。智能的、健康的、有情绪的照明,将成为全屋智能照明的关键突破点。
作为国家高新技术企业及福建专精特新企业,思码光拥有完整的产业链优势,集设计、研发、制造、生产等多项功能于一体,曾先后服务过全球各大头部照明品牌,品质管控能力久经认可。迎接行业转型大潮,思码光不惜投入巨资,于国内的研发生产基地创新“智慧自然光环境”技术,领导智能照明发展,服务广大用户。
In the whole-house smart lighting business, Smarlight combines ambient lighting and circadian lighting. Through "pastel light environment" technology, it recreates the dynamic light color of classic global landscapes. By "simulating sunlight," it replicates 24-hour natural lighting in indoor spaces, bringing emotional regulation and health improvements to occupants.
The founding team of Simaguang once operated a leading Danish designer lighting brand, always adhering to the aesthetic standards of Nordic industrial design and focusing on creating high-quality living and light environments. When Chinese manufacturing meets Nordic design, it creates smart natural light environment solutions for whole-home smart lighting in China that offer more dynamic experiences and greater immersion.
△ Simaguang Pastel Light Environment Algorithm
Dynamic Light Recipe Scenes Steal the Show The name of Simaguang's exhibition pavilion is the "Smart Natural Light Environment Immersive Experience Demonstration Pavilion". "Sunrise Awakening", "Aurora Meditation", "Sunset Homecoming", and "Twilight Melody" . From a series of developed light recipes, Simaguang has carefully selected four of the most representative light recipe lifestyle scenarios for promotion. Each light recipe has its own unique characteristics, but the most talked-about and acclaimed is undoubtedly "Sunrise Awakening". Since its launch, it has received high praise from designers for realistically reproducing the process of sunrise light transitioning from dark to bright indoors, while presenting the refraction of colors from the blue sky and white clouds, creating a visually stunning and unforgettable experience. The so-called "Dynamic Light Recipe" uses Smart's technology to replicate dynamic light color scenes of the most representative beautiful landscapes from around the world, presenting them dynamically in indoor spaces. This allows consumers to feel as if they are immersed in the beautiful light colors of natural landscapes while indoors. Nowadays, most lighting products that deliberately simulate natural landscapes can usually only simply present colors, but Smart can already achieve dynamic reproduction of natural light scenes; furthermore, Smart's light recipe creates a "pastel light environment," with soft and natural colors that are pleasing to the eye, making one feel physically and mentally comfortable and relaxed. △ Simagelight: Live demonstration of four major light recipes including Sunrise Wake-up This series of dynamic light recipe scenarios, combining the ColorIC gradient color algorithm, multi-IC segmented presentation algorithm, and dynamic fluctuation algorithm, presents light color that better aligns with human health needs. Not only are they technically astonishing, but more importantly, they can interconnect with consumers' actual home living scenarios. In the future, they will play an irreplaceable role in the family life of every customized user, leading consumers into a new lifestyle of lighting scenarios and creating novel lighting aesthetics. Taking the "Sunrise Wake-up" scene as an example, when users apply this light recipe to the bedroom living scenario, it simulates the gradual changes in morning sunlight indoors every dawn. By linking with smart curtains, smart beds, smart speakers, and other devices, it gently wakes users up, starting each day full of energy. Different light recipes are connected to various spaces and specific living scenarios within the home, providing users with all-day pleasant emotions and ensuring a good mood every day. Sima Light Whole-House Intelligent Control: More Than Just Lighting.In today's era of smart living, the whole-house system includes smart lighting, intelligent central control, smart security, smart electrical systems, and smart lifestyle solutions, achieving full-home interconnectivity and helping consumers upgrade to a smarter home. △ SmartCode Light · Whole-House Intelligent Control Upgrade your smart new home and immerse yourself in a natural light environment. In just two days, SimaGuang's dazzling debut at the Building Expo has already achieved initial success in reputation and business. Currently, SimaGuang is openly recruiting partners nationwide, sincerely inviting agents from various cities to join us and co-create the trillion-dollar market of the smart whole-home era! 


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