China Brand Day has arrived as scheduled! MLS Co., Ltd. becomes the leader in lighting appliance brand building.

From May 10 to 12, the 2023 China Brand Day series of events took place simultaneously in Shanghai and Deqing, Zhejiang. Over 2,500 representatives from renowned domestic and international enterprises, government departments, and global academic institutions gathered to discuss brand-building strategies and promote high-quality development.

This is a global brand event featuring the collision of ideas, the gathering of wisdom, and mutual exchange. MLS Co., Ltd. was invited to participate in activities such as the "China Brand Value Release" and "Promoting Strong Agricultural Brands to Support Rural Revitalization," and shared insights on industry development and industry trends, contributing MLS wisdom and strength to the construction of Chinese brands in the new era.

MLS made a stunning appearance at the 2023 China Brand Day, being among the first batch selected for the "Brand Building Leader" program. As the only lighting and electrical brand chosen, it demonstrated its exceptional strength and outstanding brand influence.

The "Brand Building Leader" initiative, launched by the China Brand Development Promotion Association, aims to further implement the national strategy of "Quality Powerhouse and Brand Powerhouse." By establishing benchmarks for brand building and selecting classic case studies, it continuously promotes the transformation from "Chinese Products" to "Chinese Brands," supporting the comprehensive quality improvement and upgrading of Chinese brand development.

It is reported that the first batch of selected brands was chosen through a rigorous screening process based on the T/CCBD 12-2021 "Brand Construction Leader" Evaluation Standard, targeting enterprises that have ranked among the top in China's brand value evaluations for three consecutive years. A systematic, scientific, and transparent evaluation was conducted across four dimensions: brand value, brand management, brand communication, and sustainable development, ensuring that the selected enterprises can play a leading role in China's brand construction and fulfill the "leader" mission of shaping China's brand image.

Accelerate the promotion of brand innovation and development

In recent years, through the expansion of online and offline (Sales) channels, MLS Co., Ltd. has continuously increased sales and market share across its brand businesses, earning high recognition from customers and the market. The company's brand efforts and outstanding performance have also won it numerous honors, such as "Top Ten Brands in China's Lighting Industry," Guangming Award "Top Ten Annual Brands," "Top Ten Packaging Brands," "Top Ten Home Lighting Brands," and the "Nanshan Award." With its excellent brand building and strong market performance, MLS has become a leader in the lighting electrical appliances sector.

Tang Guoqing, Executive General Manager of MLS Co., Ltd., received the certificate and delivered a speech

Accelerate high-quality brand building

As a leader in lighting appliances, MLS Co., Ltd. has always adhered to the concepts of efficiency, intelligence, and lean operations, transforming traditional manufacturing methods into intelligent, automated, and highly efficient production modes. By leveraging advanced technologies such as data analysis and automated control, the company achieves intelligent production processes and automated control, building an efficient production management and control system. This not only improves production efficiency and product quality but also reduces production costs, manufacturing cycles, and energy consumption, further enhancing the company's competitiveness and market share.

It is particularly noteworthy that MLS Co., Ltd. has established a specialized, multi-tiered R&D system, with product line layouts centered on smart lighting, healthy lighting, and horticultural lighting, forming a clear product R&D roadmap. Meanwhile, the national key R&D program special project "LED Technology and Its Demonstration Applications for Efficient Planting Needs in Modern Agriculture" under the key special project "New Displays and Strategic Electronic Materials," led by the company for application (Project No.: 2022YFB3604600), has been approved and initiated by the Ministry of Science and Technology of China.

Leading Lighting Appliance Brand Breakthrough

"Brand stems from responsibility." MLS has always fulfilled its corporate obligations with a strong sense of responsibility, committed to creating value for shareholders while actively assuming responsibilities towards employees, customers, society, and other stakeholders. Guided by this belief, MLS and Ji'an Vocational College jointly established the MLS Academy in May 2020 to promote the organic integration of the education chain, talent chain, industry chain, and innovation chain. This provides intellectual support and talent backing for the company's high-quality development, contributes to vocational and technical talent education in China, and helps cultivate new types of talent.

MLS actively explores effective pathways to fully integrate the concept of sustainable development into its corporate development strategy and business growth, strengthens the top-level design of social responsibility initiatives, establishes and improves the social responsibility management system, continuously refines the social responsibility organizational structure, actively participates in social organizations, details various functions and responsibilities, optimizes operational mechanisms, and continuously enhances MLS Co., Ltd.'s social responsibility management level.

In fact, a train runs fast only because the locomotive leads. At this critical juncture of promoting the transformation from "Made in China" to "Created in China," from "China Speed" to "China Quality," and from "Chinese Products" to "Chinese Brands," it is particularly important to select "front-runners" who lead by example, set benchmarks, dare to shoulder heavy responsibilities, can win battles, and represent the height of China's brand building.

As a leader in brand building, we should look to the future. The future of Chinese brands should not be confined to China but should extend to the world, reshaping the industry value chain within the dual circulation of domestic and international markets to build global competitiveness. It is reported that MLS Co., Ltd. will shoulder the era's mission of brand leadership and innovation leadership, creating advantageous Chinese brands and world-class business cards, contributing MLS strength to promoting the construction of a brand-strong and quality-strong nation, and writing a new chapter in Chinese-style modernization!