Lighting Dreams | IALD Greater China 2023 Annual Event Grandly Opens!
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IALD Greater China, "Light for Dreams" 2023 Annual Series of Events, hosted by IALD Greater China, exclusively planned by Feyondmedia, and co-organized by Hehe Design and White Shirt Project.
On May 9, 2023, the annual media meet-and-greet officially kicked off in Shanghai. Mr. Lai Yunong, Coordinator for Greater China of the International Association of Lighting Designers (IALD) and Founder of Shiyu Lighting Design Group, and Ms. Zheng Yang, General Manager of Feiyang Hehe Media and Founder of Hehe Design, attended the event. Representatives from supporting brands for 2023 were also present: Mr. Rong Renjie, Head of Greater China at Lutron, and Mr. Guan Yuxiang, Head of Product and Marketing for the Engineering Channel in China at Signify. They engaged in in-depth face-to-face exchanges with over ten media partners, including Interior Design China, Sina, Anjuke, Tencent, Fang.com, Real Estate Line, Pacific Home, NetEase Home, First Design, Sail Media, and Lighting People. Key announcements were made regarding the association's main plans for 2023, supporting brands voiced their support, and media interactions took place. Gathering friends through light to discuss design and academia together.
The International Association of Lighting Designers (IALD) leverages its international professional and academic strengths to deepen the connection between IALD Greater China and global lighting design trends as well as related fields in China. It fosters intellectual exchange among Chinese and foreign lighting design professionals and supports members' development and expansion in the field of lighting design. Guided by education and communication, it disseminates and shares cutting-edge lighting design concepts and outstanding achievements through professional members, providing direction for the future forces of lighting design in China. Through in-depth educational cultivation, it promotes the growth of the younger generation in lighting design and enhances the value and status of lighting design in China's commercial market through innovative activity formats.
Brilliant "Light" Annual Planning
The theme of the 2023 IALD Greater China Series is "Light for Dreams," encouraging everyone to focus on the present and future of lighting design, with the hope that everyone can enjoy the beauty that light brings to the world! Light conveys a magnificent and spectacular impression to humanity, capable of instinctively exciting and delighting all living beings. Light also symbolizes life, happiness, hope, justice, and sanctity.
IALD Greater China looks forward to promoting industry collaboration by sharing outstanding lighting design achievements, injecting more young talent, and letting light bring more surprises and beauty to cities, spaces, and life. Professionals from various fields gather here, walking with light. Let everyone become a beam of light, giving confidence and strength, illuminating our shared future dreams!
△ Lai Yunong, Greater China Coordinator of the International Association of Lighting Designers (IALD), Founder of Shiyu Lighting Design Group
At the meet-and-greet event, Mr. Lai Yunong, Coordinator of the International Association of Lighting Designers (IALD) for Greater China and founder of Shiyu Lighting Design Group, took the lead in announcing the 2023 annual activities, which include but are not limited to: the annual launch media meet-and-greet, the International Professional Lighting Design Forum (live broadcast), the "1+N" University Plan/Study Tour Academy, New Year's Eve Light Play, and the concluding report of "Light for Dreams". The initiative aims to share cutting-edge lighting design concepts, showcase outstanding lighting design case studies, provide industry reports, and offer deep insights into industry trends and the future. It seeks to discover young lighting design talents, establish key resource touchpoints, foster in-depth application and innovative cooperation, and deeply explore effective sales channel resources.
This year's International Professional Lighting Design Forum is scheduled to be held in Shanghai on September 9. The forum features four major highlights:
I. International Case Sharing: Leading the discussion on cutting-edge international lighting design, bringing together lighting design experts from home and abroad. We invite international luminaries to share insights on hot topics such as smart lighting, sustainable development, green lighting, and changes in lighting in the post-pandemic era.
II. Empowering Young Talent: In 2023, greater attention will be paid to the development of future lighting design talent, with more premium resources supporting the growth of young designers in China.
3. Empowering the Industry / Supply chain: The International Professional Lighting Design Forum will invite professionals from various fields, such as architects, interior designers, real estate developers, management groups, and senior executives. With diverse participants, the discussions will be more in-depth and multifaceted.
4. Interactive Forum in the Cloud: The expert interactive forum segment will continue the excellent presentation formats from previous editions, launching live cloud streaming of the highlights to allow more designers to participate without being constrained by geography or time.
△ Zheng Yang, General Manager of Feiyang Hehe Media and Founder of Hehe Design
Ms. Zheng Yang, General Manager of Feiyang Hehe Media and founder of Hehe Design, stated that in 2023, against the backdrop of the dual carbon goals, the role and responsibilities of lighting designers have become more prominent. Lighting designers are advocates of new lifestyles, making it particularly important to popularize the concept of sustainable design. IALD Greater China leads designers in reshaping spaces to guide simple, low-carbon living and working styles, actively organizing and participating in science popularization activities on green, low-carbon lighting and healthy lighting, paying attention to new achievements in lighting technology, and making good and clever use of technology to support low-carbon lighting art. Feiyang will always walk alongside IALD Greater China to jointly support and practice sustainable development in the lighting industry.
" Light" Shadows in Motion Brand Debut
△ Rong Renjie Head of Greater China, Lutron
Lutron participated as the annual supporting brand in the IALD Greater China 2023 "Light Gives Dreams" series of activities. Rong Renjie, Head of Lutron Greater China, stated that behind the International Association of Lighting Designers (IALD) is a group of people striving to promote the development and cross-industry integration of the lighting design industry, sparing no effort for the long-term development of the lighting design profession. As a pioneer in international smart lighting control, Lutron has always paid attention to industry development and the transmission of academic strength. Lutron's philosophy aligns with that of IALD, and it will continue to accompany IALD Greater China, providing more support and application solutions.
The IALD brings together top designers to connect, exchange ideas, and share knowledge. Creating a perfect lighting environment is not a one-person job; it requires collective effort. In the future, Lutron also hopes to demonstrate its team's unique understanding of "the experience of light" and "the allure of light aesthetics" through more initiatives, actively supporting the development of the lighting design industry and contributing to enhancing professional standards.
△ Guan Yuxiang, Head of Engineering Channel Product and Marketing, Signify China
Mr. Guan Yuxiang, Head of Product and Marketing for the Engineering Channel in Greater China at Signify, stated at the event that the core purpose of the IALD Greater China series is to convey cutting-edge industry technologies to designers through continuous interaction and communication, while also absorbing the latest industry trends and concepts, jointly exploring the meaning of light.
As a global lighting leader, Signify's partnership with the International Association of Lighting Designers (IALD) will create opportunities for co-creation and mutual benefit. Leveraging extensive experience and broad market influence in the lighting industry, Signify will provide designers with high-quality, innovative lighting solutions to co-create exceptional works. The brand also enriches its understanding of life and design, feeding these insights back into product R&D. We look forward to witnessing more technological innovations and breakthroughs in the lighting design industry in the new year, driving the sector to higher levels.
△ VF Lighting released as the annual supporting brand
中国专业建筑照明品牌——VF爱加照明，与IALD大中华2023年度携手同行，VF表示希望用光创造更有意义的事情，在交流中设计者对空间美学、文化表达和受众感知的需求更加细化，达到光的高体验和持续化发展。照明设计不仅是光的表达，更是对光影平衡度的追求。随着时代的变革，照明设计理念及技术在不断进步，VF乐于和IALD合力见证！
"Light" Building Dreams Media Exchange
This media exchange session focused on multiple topics, integrating "announcement, dissemination, sharing, and interaction." Whether discussing the fusion of philosophy, technology, and design, exploring hot topics like technology and AI, or reflecting on light-and-shadow art and human-centered design, participants leveraged their extensive industry experience to present a journey of thought and insight.
1. Media question: How is lighting design in China after the pandemic? What are the changes in trends?
Mr. Lai Yunong, IALD Greater China Coordinator and founder of Shiyu Lighting Design Group, answered:
The impact of the pandemic on lighting engineering and the lighting services industry is evident. Domestic demand for market growth in landscape lighting has declined, and investors have less motivation to develop urban nightscape / landscape lighting, leading to increased survival pressure across the entire lighting industry / supply chain. IALD will also share topics related to cultural tourism and night tours this year; please pay attention to the guests' sharing at that time.
Mr. Rong Renjie, Head of Lutron Greater China, answered:
The pandemic has also impacted lighting product companies. In addition to affecting the domestic market, it has created export pressure on international exports. Reduced product demand and disrupted supply channels have caused a certain degree of contraction in the domestic market, while the export market faces unprecedented challenges. We are ready to meet these challenges and adjust our strategic direction at any time, and we should also maintain confidence.
2. Media Q&A: How do you view the development trends of lighting design? How do you view AI intelligent ChatGPT?
Mr. Guan Yuxiang, Head of Product and Marketing for Signify China's Engineering Channel, answered:
The market environment is crucial. Post-pandemic, people's demands have increased, with higher needs for energy saving, innovation, and experiential aspects. This presents significant opportunities for the lighting industry, which should strengthen its capabilities to seize these opportunities.
Mr. Lai Yunong, IALD Greater China Coordinator and founder of Shiyu Lighting Design Group, answered:
ChatGPT is more machine-like language; it is rational. Lighting designers, however, represent experience, art, and aesthetics, making their work emotional.
Mr. Rong Renjie, Head of Greater China at Lutron, answered:
With socio-economic development, lighting design trends have gradually moved beyond the traditional concept of using illuminance and uniformity as design indicators. Greater emphasis is now placed on human-centric design and meeting spiritual needs. By comprehensively considering illuminance, color temperature, and color rendering, light can be perfectly integrated with architecture, thereby creating a favorable physiological and psychological environment.
Mr. Guan Yuxiang, Head of Product and Marketing for Signify China's Engineering Channel, answered:
The trend toward intelligence is a major direction in the development of smart homes, enabling remote control of temperature, lighting, security systems, and various household appliances to create an intelligent living environment. Creating a futuristic ambiance relies on technology, smart home solutions, and human-centric comfort.
4. Media Q&A: What innovative changes does the university plan have compared to previous editions?
Ms. Zheng Yang, General Manager of Feiyang Hehe Media and Founder of Hehe Design, answered:
集中资源、赋能设计青年，继续做IALD已经做好的事情、提升需要提升的部分。新的一年我们会联合高校与机构，打造「优秀学生实习站」，走入设计机构，迎合其对人才力量的刚需，计划覆盖20个设计机构、100位的设计高校学生；学生在优秀的设计公司吸取经验，促进校企合作，高效实现资源重组。
△ IALD 2023 Annual Media Meet-and-Greet Group Photo of On-site Guests
△ IALD 2023 Annual Media Meetup Group Photo
"Light" Illuminates the Future Closing Remarks Looking ahead, IALD Greater China will provide more academic support and design value dissemination, bringing different experiences and gains. Aesthetic design dialogue empowers design integration, blending function and emotion. Through the transformation of light and shadow, we use the language of "light" to integrate the beauty of life into every inch of living space. IALD Greater China aims to help professionals in the design industry engage in discussion and exchange, jointly plan for the future of the industry, and promote its development. In 2023, we move towards the light, lighting up dreams! Acknowledgements: Venue support for this media briefing provided by Shiyu Group About Us
IALD International Association of Lighting Designers (INTERNATIONAL ASSOCIATION OF LIGHTING DESIGNERS) was founded in 1969 and is headquartered in Chicago, Illinois, USA. It is the only global authoritative organization dedicated to independent professional lighting designers. IALD is committed to establishing a global standard for excellent lighting design by promoting the advancement and social recognition of professional lighting designers. Successful lighting designers are the primary source of innovative, practical, and economically viable lighting solutions. They understand the role of lighting in architectural and interior design and can leverage their extensive knowledge and experience with lighting fixtures and systems to improve and enhance designs.
Feiyang Hehe Media FEYOND MEDIA is an "integrated" service agency specializing in brand planning, cross-border marketing, creative public relations, new media communication, and professional PR. Advantages: 15+ years of experience in expanding designer channels; proprietary "Hehe Design" platform; 100,000+ precise high-end designer resources for continuous practical growth; long-term cooperative relationships with 20+ Fortune Global 500 corporate clients; professional PR planning and execution team.
[Focus] Building a cross-disciplinary communication platform for professionals in urban planning, real estate, architecture, interior design, landscape, lighting, and product art, gathering the beauty of design to jointly achieve commercial success.
[Professional] Precisely address customer needs to enhance brand value communication, achieving an extraordinary butterfly effect.
LUTRON Company (Lutron Electronics Co., Inc.), founded in 1961 in Coopersburg, Pennsylvania, USA. Its founder, Mr. Joel Spira, developed the world's first commercial solid-state dimmer, making Lutron a global leader in the design and manufacture of smart lighting control systems. Its products are applied in many fields such as hotels, office buildings, retail stores, and public facilities. Lutron Greater China was established in 1998. Since its establishment, we have been committed to promoting advanced lighting control products that are both intelligent and environmentally friendly in China, aiming to help more Chinese users improve energy efficiency in residential and commercial settings, popularize the concepts and applications of smart lighting control and smart homes, and create a better and more environmentally friendly living environment.
Signify (formerly Philips Lighting) is a global leader in lighting, founded under the Philips name in Eindhoven, Netherlands, with over 130 years of brand history. In 2016, the company became independent from Royal Philips and went public in Amsterdam the same year. In 2018, Philips Lighting was officially renamed Signify, continuing to use Philips as the product brand. Currently, the company operates in more than 70 countries and regions worldwide, covering professional lighting, consumer lighting, and IoT lighting. In 2022, Signify achieved annual sales of €7.5 billion. Signify currently employs over 35,000 people worldwide, dedicated to unlocking the extraordinary potential of lighting to create "Brighter Lives and a Better World".
VF Lighting Dongguan Aijia Lighting Technology Co., Ltd. was founded in 2009 with a registered capital of 52,762,500 RMB and is now a subsidiary controlled by Unilumin Group. Its brand VISUAL FEAST is dedicated to the design, development, and manufacturing of high-quality luminaires. Our creativity stems from suggestions by professional consultant teams, designers, and end customers from Japan and Europe. Supported by our R&D team, we have independently developed luminaire products that integrate new technologies and new materials to meet customer usage needs, bringing comfortable and beautiful lighting experiences to our customers.
2023, Light for Dreams
The IALD Greater China Annual Project is now fully underway. For more details on business cooperation and content sharing,
More industry brands and media are welcome to join!
Exclusive Planning and Execution
Feyond Media
Business Cooperation
Ms. Huang - 138 1887 3004
"Light for Dreams" Details
Grand Return | IALD Greater China 2023 Light for Dreams!
Source: IALD Greater China