Exposure of [[0]] products has risen sharply! Only one method was used

News marketing is a promotional method that utilizes news to publicize enterprises. In marketing activities, it effectively integrates news reporting communication means to create optimal communication efficiency. Through the form and techniques of news, news marketing interprets corporate culture, brand connotation, and products from multiple angles and levels. Relying on the case mechanisms and benefit commitments of news marketing, it disseminates industry information, leads consumer trends, and guides purchasing decisions. This model is highly conducive to guiding market consumption, rapidly enhancing product awareness within a short period, and shaping brand reputation and credibility.

The lighting industry is clearly led by a few key players, so the companies with the most marketing activities are also the largest in scale. How do these companies increase their visibility through news marketing?

许多知名企业会在自己的灯具上市以前召开新闻发布会，在发布会上展示灯具灯饰产品的特点，特色以及卖点，通过邀请媒体参与，让各家媒体能够为自家的灯饰灯具进行报道，从而形成一定的宣传，增加了曝光度和关注度。另外，许多企业会利用网络营销模式进行宣传。例如通过拍视频、邀请明星进行宣传，明星效应能够极大的吸引受众，拓宽品牌的影响力和曝光量。同时，在社交媒体上发布有关灯饰灯具的视频、图片和文章，吸引消费者的关注。

We can see the importance of news publicity from examples of OPPLE and Bull Lighting promoting their luminaires. Bull Lighting generally uses promotional videos to advertise its luminaires. Its core philosophy has always focused on residential electrical concepts, pursuing ultimate product experience with craftsmanship. Its promotional videos mainly revolve around sockets, switches, eye-care LED lighting, digital accessories, sales channels, product quality, and other key points in sequence. This greatly presents everything the audience wants to know in this short film, and exposure rises sharply.

Image source: Internet

In 2020, OPPLE Lighting launched a joint campaign with People's Daily to honor Wuhan through exquisite posters. In the WeChat official account article, users could click on the image to watch the poster gradually transition from black and white to color, symbolizing how people across the nation united their strength to light up Wuhan. As an authoritative media outlet, People's Daily's influence is well known. The collaboration between OPPLE Lighting and them was certain to drive traffic and brand awareness. Indeed, following the release of the posters, OPPLE Lighting saw a significant increase in sales.

Image source: Internet

collaborating with media can greatly increase exposure; this statement is absolutely true. But how to implement it?

I. Establish (Sales) channel

Before the product goes public, enterprises should establish their own (sales) channels. They can set up their own official website, or publish relevant information through other websites, or conduct pre-launch promotion via social media, which allows for widespread dissemination.

II. News Planning

Enterprises can create their own news to introduce product selling points, features, and various parameters, thereby attracting consumer attention.

III. Publish News

Publishing news is the focus of news marketing. Enterprises can choose to publish news on different (Sales) channels and also utilize online media to publish news, thereby attracting more consumer attention and increasing exposure awareness.

IV. Add Activity

为了增加灯具灯饰产品的曝光度，企业可以举办一些活动，比如可以举办一些试用活动，让消费者可以实际体验到产品的优点，或者可以举办一些折扣活动，以此来吸引更多的消费者关注，从而提升曝光度。