"Boosting Consumer Confidence, Building an Honest Society Together" - The 2023 Shanghai Luminaire City March 15 International Consumers' Day Theme Event Successfully Held
In the post-pandemic era, consumers have higher demands for safe consumption and require enterprises to strictly control business integrity, product quality, etc., to provide a more comfortable, safe, and reassuring consumption environment. On March 15, 2023, on the occasion of the 41st International Consumers' Day, the "Boosting Consumer Confidence, Building an Honest Society" 2023 Shanghai Luminaire City 3.15 International Consumers' Day Special Commemorative Event and the Hongkou District Branch Event for Commemorating the 3.15 International Consumers' Day were held at Shanghai Luminaire City.

This event was organized by Shanghai Luminaire City and co-guided by the Hongkou District Market Supervision Administration of Shanghai, the Hongkou District Consumer Rights Protection Committee, and the Guangzhong Market Supervision Station of the Hongkou District Market Supervision Administration. It was supported by the Shanghai Lighting Electrical Industry Association and the Shanghai Hongkou District Quality Management Association. Zhang Zhonghua, Director of the Guangzhong Market Supervision Station of the Hongkou District Market Supervision Administration of Shanghai; Zhu Beijia, Deputy Director; Chen Ying, Deputy Secretary-General of the Hongkou District Consumer Rights Protection Committee; Huang Zhenwei, Secretary-General of the Shanghai Lighting Electrical Industry Association; Tan Meiqing, Management Representative of the Shanghai Hongkou District Quality Management Association; Xu Zhiqing, General Manager of Shanghai Luminaire City; Han Zonghuai, Enterprise Advisor; as well as other leaders engaged in consumer protection work and merchant representatives attended this event.


This year's March 15th International Day for Consumer Rights theme focuses on "boosting consumer confidence and building an honest society together". According to the introduction, boosting consumer confidence requires improving residents' income levels, enhancing the quality of consumer goods supply, optimizing and perfecting supply channels, establishing new consumption platforms, and protecting consumer rights and interests. The smooth implementation of these measures all relies on integrity as a foundation.
Xu Zhiqing, General Manager of Shanghai Luminaire City, stated in his speech that for Shanghai Luminaire City, 'boosting consumer confidence and building an honest society together' means all parties must focus on their primary responsibilities, promote collaborative governance of consumer rights protection, and create a safer, more reassuring, and trustworthy consumption environment.

△ Xu Zhiqing, General Manager of Shanghai Luminaire City
Xu Zhiqing emphasized that we must adhere to the bottom-line thinking of honest operation, persist in consumer demand orientation, continuously adapt to the trend of diversified consumer demands, promote the quality improvement and upgrading of consumption supply, foster high-quality development of Shanghai Luminaire City, enable consumers to dare to consume, be able to consume, and willing to consume at Shanghai Luminaire City, make the consumption process safer, more reassuring, convenient, and comfortable, thereby achieving the goal of boosting consumer confidence.
Zhang Zhonghua, Director of the Guangzhong Market Supervision Administration in Hongkou District, Shanghai , believes that restoring national economic activity and "boosting consumer confidence" are the only way forward. " We will adopt a new development pattern with the domestic circulation as the mainstay and mutual promotion between domestic and international circulations, combine it with the North Bund planning of Hongkou District, promote healthy regional economic development, and create a safe consumption environment. Promote consumption transformation and upgrading, enhance the role of consumption in pulling the economy, continuously release the growing quality consumption demands of the people, meet the people's yearning for a better life, and strengthen the foundational role of consumption in economic development!"

△ Zhang Zhonghua, Director of the Guangzhong Market Supervision Administration, Hongkou District Market Supervision Administration, Shanghai
Subsequently, Zhu Beijia, Deputy Director of the Guangzhong Market Supervision Administration of Hongkou District, Shanghai Municipal Administration for Market Regulation, delivered a training session on the "Shanghai Consumer Rights Protection Regulations" themed around "Clear Consumption, Peaceful Operation." Zhu Beijia used vivid examples to illustrate that ensuring consumers' right to know benefits not only consumers but is also the foundation for enterprises to operate long-term and with integrity.

△ Zhu Beijia, Deputy Director of the Guangzhong Market Supervision Administration, Hongkou District Market Supervision Administration, Shanghai

To create an environment of integrity, it is necessary to strengthen the protection of consumer rights, making the consumption market more transparent and fair, improving product quality and offering better prices, thereby supporting the development of the new economy. In 2018, the "Safe Consumption" creation campaign was launched at Shanghai Luminaire City in Hongkou District. The District Market Regulation Bureau adopted a working approach of pilot testing first, using points to drive the whole, and gradual development. Shanghai Luminaire City contact point was selected as the pilot unit for creating safe consumption in Hongkou District.
5年沉淀,不少单位在此次试点中崭露头角。虹口区放心消费创建活动达标单位授牌仪式上,广中市场监管所所长张忠华为上海灯具城内的欧普照明、西门子开关、宏宇陶瓷、宝辉奥莱尼思、家祥顺灯饰、帝丰玛蒂娜、三雄极光照明等达标单位授牌。

▲Award Ceremony for Designated Units Meeting Standards in the Safe Consumption Creation Campaign of Hongkou District
Subsequently, the event awarded Shanghai Luminaire City 2022 "Excellent Merchant for Confident Consumption", "Excellent Merchant for Creating Confident Consumption", "Excellent Merchant for Honest Business Operations", "Excellent Merchant for Creating Honest Business Operations", and "Active Merchant for Creating Honest Business Operations" awards. Leaders and guests including Zhang Zhonghua, Director of the Guangzhong Market Supervision Administration of Hongkou District Market Regulation Bureau of Shanghai Municipality; Xu Zhiqing, General Manager of Shanghai Luminaire City; Chen Ying, Deputy Secretary-General of the Hongkou District Consumer Rights Protection Committee; Han Zonghuai, Corporate Advisor of Shanghai Luminaire City; Huang Zhengguo, Secretary-General of the Shanghai Lighting Electrical Industry Association; and Tan Meiqing, Management Representative of the Hongkou District Quality Management Association presented plaques to the award-winning units.

▲Excellent Merchant for Confident Consumption

▲Create an Excellent Merchant for Confident Consumption

▲Excellent Merchant in Honest Operation

▲Create an excellent merchant with integrity and honesty

▲Create a trustworthy and active merchant community
Lead by example with outstanding units as benchmarks, establish demonstration and guiding roles, and drive more units to enhance brand integrity and consumer satisfaction. "Boosting consumer confidence and building an honest society together" is not merely a slogan; it requires aligning with actual conditions, continuously improving the business environment and quality enhancement, and creating an honest, high-quality, and safe consumption environment for consumers. The task of protecting consumer rights is arduous yet highly significant. Consumer rights protection concerns national livelihoods and people's well-being; only through worry-free and secure consumption can sustainable economic growth be maintained!