The Ministry of Industry and Information Technology and three other departments jointly issued the "Action Plan for Promoting High-Quality Development of the Home Furnishing Industry"
Notice on Issuing the Action Plan to Promote High-Quality Development of the Home Furnishing Industry
Joint Notice of the Department of Industry and Information Technology on Consumption [2022] No. 20
Competent departments of industry and information technology, housing and urban-rural development, commerce, and market regulation in all provinces, autonomous regions, municipalities directly under the Central Government, cities with independent planning status, and the Xinjiang Production and Construction Corps:
The "Action Plan for Promoting High-Quality Development of the Home Furnishing Industry" is hereby issued to you. Please implement it conscientiously in light of your actual conditions.
Attachment: Action Plan for Promoting High-Quality Development of the Home Furnishing Industry
General Office of the Ministry of Industry and Information Technology
General Office of the Ministry of Housing and Urban-Rural Development
General Office of the Ministry of Commerce
General Office of the State Administration for Market Regulation
August 1, 2022
Attachment:
Action Plan to Promote High-Quality Development of the Home Furnishing Industry
The home furnishing Industry covers household appliances, furniture, hardware products, lighting appliances and other sectors. It is an important livelihood-oriented Industry and a key vehicle for meeting people's needs for a better life. In recent years, driven by consumption upgrades and technological progress, the quality and efficiency of the home furnishing Industry have steadily improved, showing trends toward integration, intelligence, health orientation and greening. However, challenges remain, including insufficient innovation leadership in key sectors, low levels of refined quality management and inadequate intelligent development, and home furnishing consumption demand still needs to be further stimulated and released. To implement the decisions and deployments of the CPC Central Committee and the State Council on promoting high-quality development and stabilizing the industrial economy, foster innovative development of the home furnishing Industry, cultivate and strengthen new growth points, and leverage its important role in expanding domestic demand, the following action plan is formulated.
General Requirements
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and all its plenary sessions. Implement the requirements of basing ourselves on the new stage of development, fully, accurately, and comprehensively applying the new development philosophy, and building a new development pattern. Addressing the people's needs for a better life and the demands for industrial upgrading, with innovation as the guide and application-driven development, vigorously promote coordinated linkage, integration, and intelligent interconnectivity in the home furnishing industry, cultivate and strengthen new business formats and models, consolidate and enhance international competitive advantages, lead consumption with high-quality supply, and provide strong support for promoting high-quality development and creating a high-quality life.
By 2025, the innovation capability of the home furnishing Industry will be significantly enhanced, and the supply of high-quality products will increase markedly, initially forming a higher-level virtuous cycle where supply creates demand and demand drives supply. Cultivate innovation platforms such as manufacturing innovation centers and digital transformation promotion centers in industries including home appliances and lighting electrical appliances . The level of integration of informatization and industrialization in key industries will reach 65%, fostering a batch of 5G fully connected factories, intelligent manufacturing demonstration factories, and excellent application scenarios. The proportion of personalized customization, such as reverse customization, whole-house customization, and scenario-based integrated customization, will steadily increase. The supply of green, smart, and healthy products will increase significantly, and new business formats such as smart homes will accelerate development. In the home furnishing Industry, cultivate around 50 well-known brands and 10 home ecosystem brands, promote a batch of excellent products, establish 500 smart home experience centers, and foster 15 high-level specialized industrial clusters, promoting quality consumption of home furnishing brands through high-quality supply.
II. Strengthen the industrial foundation and enhance development momentum
(1) Accelerate technological breakthroughs and enhance design capabilities. Support the establishment of manufacturing innovation centers for the smart home and key home furnishing industries, and promote the construction of national, regional, and industry-level Industrial Internet digital transformation promotion centers and public service platforms for industrial technology infrastructure. Provide public services in standards, metrology, Certification, inspection and testing, experimental verification, assessment and diagnosis, industry information, intellectual property, achievement transformation, talent training, and application promotion to support technological breakthroughs and design capability enhancement in the home furnishing industry. Research and formulate supply chain maps for the smart home sector, and accelerate innovation breakthroughs in key areas such as new materials, critical components, high-precision equipment, and basic software. Build collaborative cooperation platforms for the home furnishing industry, strengthen exchanges and cooperation among related industries in health application technologies, smart home integration, and intelligent Solutions, and promote linked industrial innovation. Strengthen the development of industrial design centers and industrial design service institutions in the home furnishing field, focusing on convenience, comfort, health, and safety in the home environment to improve integrated design and innovation capabilities. Support enterprises in establishing open innovation platforms that integrate online and offline channels and involve multiple stakeholders including enterprises and users, thereby enhancing product-market fit.
(2) Accelerate the interconnection and integration innovation of standards. Accelerate the construction of the standard system in the field of smart home, carry out basic standard research and standard application demonstrations from single-product intelligence to device interconnection and then to scenario interoperability, and promote the development of mutual trust, interconnection, and interoperability in the Industry. Carry out cross-field integrated standard development for multi-products involved in home scenarios, forming a series of home environment standards for bedrooms, kitchens, living rooms, bathrooms, studies, etc., to support personalized home experiences in multiple scenarios. Accelerate research on security standards for data processing links such as collection, storage, use, processing, transmission, and provision in smart homes, and strengthen data security guarantees. Prioritize the formulation and revision of relevant standards in the fields of household appliances, furniture, and lighting appliances for special groups such as infants, children, and the elderly. Encourage the formulation of group standards in the home field that can quickly adapt to technological development and market demands. Support key industries to actively participate in the formulation and revision of international standards.
（三）推进家居产品和服务质量提升。加强智能家电、绿色家具、智能照明等重点产品与国际优质产品质量比对，支持企业瞄准先进标杆进行技术改造，提升产品质量。强化家用电器、灯具、床垫、儿童家具等产品质量安全监管，加大对生产、销售假冒伪劣产品的查处力度，切实维护消费者、企业的合法权益。开展家居产品质量提升行动，强化企业质量文化、质量管理体系建设、产品质量控制和工艺改进，不断提升行业整体质量水平。加强质量管理数字化创新与应用，引导企业利用5G、工业互联网、大数据、人工智能、数字孪生等新一代信息技术手段开展仿真优化、验证评价、智能在线检测和智能化设备管理，提高产品稳定性和可靠性。推动家用电器、家具行业产品质量追溯体系建设，提振消费者信心。
3. Accelerate digital and green transformation to boost quality improvement and efficiency gains
(4) Deepen the promotion of Industry digitalization . Focusing on key links such as R&D and design, planning and scheduling, production operations, warehousing and distribution, quality control, marketing management, and Supply chain management, promote the in-depth application of technologies such as 5G, Industrial Internet, and intelligent manufacturing to achieve agile demand perception, agile supply, lean production, and refined management. Support leading enterprises in building and promoting specialized Industrial Internet platforms and secondary nodes for identifier resolution, facilitating data interoperability, information exchange, production collaboration, and resource sharing across the upstream and downstream of the Industry / Supply chain. Promote the digital transformation and intelligent upgrading of the entire process including design, production, management, and services in key industries, strengthen cybersecurity guarantees, and cultivate a batch of national-level pilot demonstration projects and excellent application scenarios in the home furnishing sector for the integration of informatization and industrialization, intelligent manufacturing, and Industrial Internet.
(5) Deeply promote new models and new business formats. Encourage enterprises to establish consumer experience centers, online design centers, etc., vigorously develop personalized design, user-participated design, and interactive design, to meet the diverse and personalized consumption upgrade demands. Support enterprises in conducting consumer demand mining based on consumption data, product R&D, intelligent production, and data value-added services; establish flexible production systems; promote new models such as demand-driven customization and reverse customization, to achieve precise docking and efficient matching of supply and demand. Cultivate and develop shared manufacturing platforms in the home furnishing sector, promoting the shared integration and intelligent collaboration of innovation resources and production capacity. Carry out the collection of typical cases of personalized customization, promote system solutions such as integrated scenario-based customization, smart home customization, and whole-house customization, drive enterprises to upgrade from providing products to providing "products + services", and cultivate a batch of service-oriented manufacturing demonstration enterprises and platforms in the home furnishing industry.
(6) Vigorously promote green manufacturing. Actively implement cleaner production, and strengthen the promotion and application of green materials, technologies, equipment, and production processes. Support enterprises in practicing green design concepts, increase efforts in green transformation, and actively create benchmarks for green manufacturing. Accelerate the environmentally friendly substitution of refrigerants and foaming agents in home appliances, increase source substitution of raw and auxiliary materials with low or no volatile organic compounds (VOCs) in the furniture industry, and promote processes and equipment such as water-based coating, electrostatic powder coating, and UV-curing coating. Actively promote the reduction of home furnishing packaging materials, adopt environmentally friendly recyclable packaging materials, and improve resource utilization levels. Coordinate development and safety, guide enterprises to fulfill their primary responsibility for work safety, standardize work safety conditions, and enhance intrinsic safety levels.
4. Promote excellence and strengthen capabilities to consolidate and enhance industry competitiveness
(7) Strengthen the demonstration and leading role of high-quality enterprises. Enhance tracking services and guidance support, cultivate a group of "chain leader" enterprises with strong core competitiveness and significant driving effects, and leverage their supporting and leading roles in technological breakthroughs, factor aggregation, upstream-downstream collaboration, and ecosystem building. Encourage strong alliances across industries, strengthen cooperation and complementarity in product design, technology R&D, marketing services, and resource matching, and lead the integrated development of the home furnishing Industry and consumption upgrading. Guide leading enterprises to establish and improve quality audit mechanisms, strengthen supervision and guidance on the quality, technology, processes, equipment, and personnel of SME suppliers, and continuously improve the overall level of the Industry supply chain. Carry out gradient cultivation of high-quality SMEs in the home furnishing field, support the establishment of national technology innovation demonstration enterprises, specialized and sophisticated "Little Giant" enterprises, and manufacturing single champion enterprises, and enhance the leading and driving role of innovative enterprises.
(8) Promote the upgrading of industrial clusters. Guide localities to formulate development policies and supporting measures for industrial clusters based on their industrial foundations and distinctive advantages, adapting to local conditions and industry-specific layouts. Support eastern regions in building high-end, green, and intelligent home furnishing industry hubs, strengthen international exchange of innovation achievements and the transfer and diffusion of scientific and technological results, and form iconic industrial agglomeration zones with global influence that lead and radiate across the country. Support central and western regions in fully leveraging existing industrial clusters, accelerating transformation and upgrading, and developing a number of modern home furnishing industrial clusters with distinct characteristics and complete service platforms.
(9) Enhance brand influence. Continuously advance brand building in key industries, guide enterprises to strengthen brand planning and promotion, and encourage innovation in brand marketing and communication models through e-commerce platforms, offline experiences, exhibitions, design competitions, and other means, thereby increasing consumer recognition and loyalty towards brands. Align with digital development trends, promote the integration of industry resources and business formats, organize evaluations of smart home brands, strengthen the release and promotion of achievements, and cultivate leading brands in the home ecosystem. Support the hosting of international home expos and other events to enhance economic and trade cooperation and brand promotion.
5. Expand high-quality supply and improve the adaptability of the supply structure
(10) Increase the supply of healthy, smart, and green products. Compile and release guidelines for upgrading and innovating consumer goods, guided by intelligence, greenness, health, and safety, to tap into potential markets, segment fields, refine varieties, expand market supply, and strengthen consumer guidance. Actively develop energy-saving, water-saving, environmentally friendly, and low-noise green home appliances, inherit and promote traditional Chinese home culture, and develop home products made from natural materials. Continuously improve the intelligence level of home products, vigorously develop smart home appliances, integrated home appliances, intelligent multi-scene lighting systems, functional furniture, smart locks, and other products. Promote the integration of 5G with smart homes, deepen the application of technical means such as sensor control, voice control, and remote control, and develop terminal products based on 5G technology. Focusing on health consumption needs and key groups such as the elderly and children, promote the research, development, and application of age-appropriate home appliances and furniture, health appliances, life service robots, and other products.
(11) Cultivate the smart home ecosystem. Support enterprises in addressing the demand for convenient, safe, and comfortable home environments by integrating rich scenarios and personalized needs based on intelligent product applications, thereby expanding scenario experiences and value-added services related to clothing, food, housing, education, entertainment, health, and elderly care. Encourage home furnishing companies to strengthen cooperation with telecom operators, internet firms, construction, and real estate enterprises in information exchange, R&D, standard development, and market promotion, promoting the implementation of smart homes in more life scenarios such as home security, smart kitchens, intelligent sleep, and healthy bathrooms. Standardize smart home system platform architecture, network interfaces, networking requirements, and application scenarios to promote cross-brand, cross-enterprise, and cross-terminal interoperability of smart home products and data. Support the integrated innovation of smart home technology and spatial art to build unified, artistic, and intelligent living spaces.
6. Increase application promotion to unlock the potential of home consumption
(12) Implement home product promotion campaigns. Promote the formation of a coordinated consumption-stimulating mechanism involving multiple parties such as the government, associations, enterprises, and e-commerce platforms; carry out compliant and feasible consumption-promoting activities like online shopping festivals; and increase support for green, healthy, and smart home products. Encourage the development of new retail formats such as smart home experience centers, smart appliance lifestyle stores, and Healthy lighting experience centers, and extend their reach into communities, to promote upgraded home consumption. Advance the integrated development of smart homes and smart communities; encourage regions with suitable conditions to combine the promotion of smart home applications with talent apartments, creating a batch of demonstration projects. Encourage deep cooperation between home furnishing enterprises and real estate developers to jointly create intelligent solutions for living spaces such as tech-enabled residences, facilitating the realization of smart living.
(13) Promote green smart home products in rural areas . Vigorously promote green product Certification in the home furnishing sector, encouraging e-commerce platforms and offline stores to set up dedicated sections and areas to increase the promotion of green home furnishings. Expand the home furnishing consumption market in third- and fourth-tier cities, support enterprises in building scenarios that combine online and offline channels, AI empowerment, and in-depth experiences, innovate marketing models, provide one-stop shopping experiences, and promote the renewal of durable consumer goods. Encourage enterprises to develop personalized, customized, and healthy smart green home appliance products for the rural market, promote channel and market penetration through new retail and rural e-commerce, carry out activities such as promotional discounts, trade-in programs, and replacement incentives, improve marketing networks and after-sales services, and promote consumption upgrades among rural residents.
7. Strengthen Organization and Implementation
Establish a multi-party working mechanism involving departments, local authorities, and industry organizations to jointly promote the high-quality development of the home furnishing industry. Each region should develop specific work plans based on its own conditions and characteristics, clearly defining goals, tasks, and measures, and ensure effective implementation. Relevant industry organizations should focus on consumption upgrade demands, strengthen research on industry development trends, organize activities such as technical achievement exchanges, brand evaluations, and product promotions, and promptly release industry development reports. All departments should strengthen guidance for localities and industry associations, summarize and promote typical experiences and cases of innovative development in the home furnishing industry, address issues encountered during development, and ensure the smooth realization of development goals.