Guzhen Lighting Fair B2B website 'Decorative Lighting Online' fully upgraded to 4.0, dual-line integrated exhibition for business opportunities

The 28th Guzhen Lighting Fair will grandly open on September 25-28, 2022, at the Guzhen Conference and Exhibition Center in Zhongshan City, Guangdong Province, along with branch venues within the town . As the fair opens, the integrated B2B website of the Guzhen Lighting Fair, Denggle.com (灯饰在线), welcomes a brand-new upgrade, promoting "offline + online" two-way development with multiple (Sales) channels running in parallel, gathering resources from products, materials, design, marketing, and more to help enterprises quickly fulfill their needs.

In 2016, "Decorative Lighting Online", built upon the source of decorative lighting products - Guzhen Town, known as the Capital of Decorative Lighting in China, officially launched as a B2B website for the decorative lighting industry operated by Shanghai Bohua International Exhibition Co., Ltd. (the parent company of Zhongshan Guzhen Lamp Expo Co., Ltd.). Throughout 2021, the Decorative Lighting Online website recorded over 48.66 million page views and more than 19.82 million visits, with over 3,000 high-quality decorative lighting manufacturers joining the platform. It holds data on over 50,000 exquisite decorative lighting products and accessories, received 4,812 inquiries, and boasts over 100,000 registered members. With comprehensive product coverage and precise category segmentation, it meets buyers' personalized needs. It also enables online connectivity between exhibition services, exhibitors, and member products, successfully creating a comprehensive empowerment platform that integrates products, transactions, services, and content for the decorative lighting industry.

This year, Bohua has launched the "Bohua Premium (jiagle.com)" platform , adopting a cross-industry and empowering approach to encompass supply chains in eight sectors: furniture soft furnishings, food and beverages, hotels and commercial spaces, pharmaceuticals, food processing and packaging, boat leisure tourism, decorative lighting, and cleaning. It aims to build an innovative ecosystem where lifestyle and health industries are interconnected and synergistically coexist. As one of its major segments, Decorative Lighting Online marks the joint arrival of the newly upgraded Bohua Exhibition Online 4.0 era.

After upgrading to version 4.0, Decorative lighting is more focused on connecting decorative lighting brand manufacturers with B-end and P-end buyers, helping manufacturers increase exposure, expand business beyond trade shows, and simultaneously solve the difficulty for decorative lighting buyers in finding products.

New online and offline marketing service section, providing targeted online and offline marketing services for different user categories such as lighting brand manufacturers, agents, trading purchasers, and dealers. New "Discover Great Products" section showcasing high-quality lighting products, offering trend guidance for lighting procurement through website hot search keywords and recommendations of premium decorative lighting brand manufacturers. New community event content sections, integrating "Procurement Connect + Community," where professional matching specialists provide one-on-one service whether you are looking for products or customers, helping manufacturers and buyers find business opportunities; meanwhile launching online events such as EZbuy product selection sessions and community product recommendation meetings to make trade connections more efficient. New "Light Store Exploration" and "Cloud Store Exploration" content sections, using video or live streaming formats to visit enterprises for real-site factory tours, filming production lines, product quality, store layouts, etc., allowing lighting procurement buyers to truly understand product features and supply source production quality.

The Mingren Online section has been completely upgraded. We regularly invite industry experts to share new technologies and trends in the lighting industry, discussing the current state of the industry and future opportunities together. The exhibition dynamics section has also been fully upgraded, featuring dynamic news including exhibition information. The special planning column showcases trending decorative lighting products and high-quality exhibits. The industry news section has also been completely upgraded, collecting industry news categorized by industry, design, people, policies, encyclopedias, etc., helping lighting professionals quickly understand industry trends.

Decorative lighting online 4.0 optimizes the "online supply-demand matching service" by combining big data recommendations with manual pairing, and launches — Procurement Pass — to precisely and conveniently meet buyers' procurement needs.

灯饰在线目前已拥有50000+产品、进驻3000+家优质厂商资源，包括华艺、琪朗、新特丽等知名品牌。产品种类也囊括室内装饰灯具、家居照明、商业照明、LED照明与技术、户外照明、专用灯具、生产设备及加工技术、检测设备等。成为灯饰在线会员即可享受网站客服咨询、在线留言、线下展会预约等服务。还可发布采购需求，等待卖家响应，通过客服专员的筛选，精准匹配心仪的灯饰产品。除此之外，还可以享受包括灯饰价格报价、一对一配对服务、买家采购会、免费电子快讯订阅等服务，随时获取最新最热的灯饰照明行业动态推送。

Approaching the 28th Guzhen Lighting Fair, Decorative lighting Online has been optimized and upgraded to promote the integration and innovation of source production resources with online internet through a more professional attitude and steadier steps, helping the lighting industry achieve trade docking through more channels.