The spring decorative lighting feast set to ignite in 2022, with the Guzhen Lighting Fair bringing "Ten Major" new highlights

March procurement season

Global buyers visit the Lighting Fair

Currently, the global economic and trade situation is complex and changeable; coupled with the continued spread of the COVID-19 pandemic worldwide, many decorative lighting manufacturers seeking cooperation and development expansion face significantly increased challenges and pressures.

As the barometer of the decorative lighting industry, Guzhen Lighting Fair, with its gold-stamped hometown business card, secures a first-mover advantage throughout the year. It welcomed the 28th China Guzhen International Lighting Fair from March 18 to 21, 2022, creating an international one-stop exhibition and trade bridge in a brand-new posture. Covering the entire upstream, midstream, and downstream industry chain, the Guzhen Lighting Fair, with its powerful brand lineup and comprehensive range of sub-categories, ignites the first major exhibition of the year for the decorative lighting industry, rekindles enthusiasm in the sector, and shares high-quality trade opportunities.

Ten New Highlights Arrive

01 Rooted in the source, the "Large Lighting Fair" model radiates across the entire city

The 28th Guzhen Lighting Fair is rooted in Guzhen as the center, covering a lighting industry cluster spanning 3 cities and 11 towns/townships around it with an annual output value exceeding 100 billion yuan. It possesses the most complete lighting product system. Combining the favorable timing of the peak lighting procurement season, leveraging the unique geographical advantages of being the 'source of lighting products', it gathers thousands of high-quality brand exhibitors and global buyers, continuing the 'Spring and Autumn exhibitions, exhibition-store linkage' model, further developing into a more professional, market-oriented, and internationalized specialized lighting exhibition.

02 Exhibition-store linkage, creating a grand pattern of 1+7+N Lighting Fairs

The main venue of this Guzhen Lighting Fair, the Luminaire Capital Guzhen Conference and Exhibition Center, covers the entire industry supply chain. The seven sub-venues—Lihé Lighting Expo Center, Huayi Plaza, Star Alliance, Times Plaza, Luminaire Capital Street Light City, Guyi Ruifeng Lighting Parts City, and Qingfeng LED Trade Plaza—each feature unique characteristics and spectacular events, striving to create a '1+7+N' exhibition grand pattern with a more professional main venue and higher-end sub-venues.

03 Platform Charm, Gathering 3300+ Premium Brands

Every Guzhen Lighting Fair attracts batches of high-quality brand enterprises to exhibit. The 28th Guzhen Lighting Fair's main venue has further upgraded its exhibitors and exhibits, comprehensively showcasing indoor decorative luminaires, smart lighting, home lighting, commercial lighting, smart street poles, specialized luminaires, outdoor lighting, accessories and supporting equipment, machinery and equipment, hardware doors and windows, kitchens and bathrooms, etc., covering the entire industry supply chain. These 3300+ premium brands not only serve as channels for displaying corporate images and acquiring orders but also drive close industry linkage and comprehensive industry recovery.

04 Boosting Intelligence, Leading New Trends in Industry Development

In recent years, under the trend of intelligence, R&D design of smart chips, module R&D design and production, intelligent manufacturing, and production links and models such as 'product + internet' have been growing continuously. The main venue comprehensively strengthens the smart lighting segment, empowering it with hard-core technology, integrating healthy lighting concepts, and showcasing more cutting-edge and rich smart lighting product technologies.

05 Focusing on Design, Delivering Powerful Original Design Strength

为提升中国灯饰产品创新能力和品牌价值，持续推进优秀灯饰产品设计，主会场继续特设原创设计展区“设计师联合品牌”，通过联合行业专业设计力量，展出走在灯饰照明行业研发和创新前沿的原创产品，为观展商呈现兼具品质与设计的高端原创展品，并引导企业展示最新原创产品和现场亮出专利证书。

06 技术驱动，强化专业照明领域

As the market application of lighting products gradually expands from single visual lighting to related non-visual lighting fields, popular technologies and product applications of LED in emerging non-visual lighting areas such as agriculture, biology, medicine, and disinfection are emerging one after another. To adapt to industrial development, improve the level and competitiveness of the industry / supply chain, the 28th Guzhen Light Fair will also strengthen the professional lighting sector, focusing on products in specialized areas such as sterilization lamps, explosion-proof lamps, medical aesthetics lamps, and educational lighting, showcasing new technologies, trends, and applications in the industry to professional audiences and exhibitors.

07 Emerging Fields, New Energy Lighting Applications Continuously Expanding

China has currently become a major country in the manufacturing, application, and export of new energy lighting products, entering a new stage of standardized, intelligent, and international development. To boost the emerging new energy lighting industry, this exhibition will also attract more new energy outdoor lighting and illumination brands to participate, actively guiding exhibitors to focus on and apply the integration of new energy with lighting products. For example, garden lights, flood lamps, lawn lights, emergency lights, advertising lights, traffic signal lights, and warning lights can all be integrated with new energy, continuously expanding the application areas of new energy lighting.

08 Cross-industry linkage, connecting pan-home resources

In the post-pandemic era, an integrated pan-home approach is imperative. Carrying the mission of aggregating, concentrating energy, and gathering momentum to better satisfy people's yearning for a better life, the Guzhen Lighting Fair will further promote cross-industry linkage, integrating sectors such as smart locks, kitchen and bathroom fixtures, hardware, doors and windows, injecting pan-home innovation elements into the decorative lighting industry.

09 Dual empowerment, domestic physical exhibition + overseas cloud exhibition

Continuing the innovative gene, the Capital of Chinese Decorative Lighting has always reinvented itself amidst market changes. Against the backdrop of fighting the COVID-19 pandemic, this exhibition was held synchronously online and offline, providing services both online and offline. During the exhibition period, the 'Global Buyer Procurement Online Exhibition' was held concurrently, empowering the exhibition through digitalization, networking, and mobility.

Combining offline exhibitions with online participation, virtual viewing, online supply-demand matching, video live streaming, and online conference forums, we create a bidirectional empowerment loop between online and offline channels that reduces costs and improves efficiency in procurement. To better serve professional visitors with clear purchasing intentions or plans, facilitate immediate face-to-face communication and exchange between professional visitors and exhibitors, and provide the latest industry trends and product technology updates, the online exhibition platform 'Decorative Lighting Online' will be available around the clock to quickly establish partnerships.

010 大咖云集，打造产业创新合作交流平台

紧扣行业时下热点，探寻行业新风口。展会期间，主会场将围绕行业发展趋势、技术前沿、产品专利、原创设计等主题，以发表演讲和高端对话的形式开启一系列专业活动，各大会场集聚行业最具影响力的精英，邀请更多的专业买家加入，国内外行业认识齐聚一堂，共话美好未来，打造专业、互动的产业创新合作交流平台。

大幕开启，只为你来

第28届古镇灯博会

Meet you when spring blooms and flowers flourish