AooGee launches "Feirui", an AI-ecosystem keyless lighting brand: Even riding the keyless lighting trend, you must steer the course

高集成度的智能照明行业目前进入一个超快速的发展期，据前瞻产业研究院预测数据显示，2022年中国智能照明行业市场规模接近431亿元，年增长率23%，到2025年将突破千亿元。对于即将迈入千亿级产业规模行业，产品迭代速度快，技术更新层出不穷，智能化不断提升，对传统照明的替代性页愈加明显；根据工信部消费品工业司的数据，2020年全国规模以上照明器具制造企业营业收入3363.5亿元，利润总额198.8亿元，收入与利润分别下降8.1%和14.9%，虽有疫情因素导致，但是传统照明行业的流量被瓜分是显而易见，智能相对于灯光在装修中更先于入场，且灯光辅助与智能更能实现各类定制化生活场景，所以智能照明必将成为未来传统照明的升级趋势。

AooGee, a veteran brand deeply rooted in the smart home sector, launched its sub-brand FiiRee in 2021. FiiRee BLE Eco-Lighting+ leverages multi-ecosystem empowerment through "AI cloud platform + lighting + HVAC + audio-video" to connect with the currently popular main-light-free designs. It ensures that bright illumination is no longer the sole requirement, but rather builds a scenario-based eco-space that meets multi-level needs: physical convenience, emotional well-being, human health, visual aesthetics, and unique taste.

做会思考的智能照明，是对每个场景、每个用户照明的呈现是不同的，是必须成系统的智能照明，FiiRee飞瑞生态照明+包括智能筒射灯、智能磁吸灯、智能灯带、智能面板、智能中控、智慧手持屏、感知传感器、智能电机、智能红外等全套系家居产品，当下风靡的极简风潮无主灯已势不可挡，“灯光够亮够炫”只是照明的“温饱问题”，用更好的智能来提升“小康生活”的品质，才是灯光的核心追求。

Zhuangzi said: "Begin with comfort and never cease to be comfortable; this is the comfort of forgetting comfort." Here, Zhuangzi's "forgetting" refers to an optimal state of life where subject and object, self and world, are in perfect harmony, making it impossible to distinguish between them. This is also the ultimate direction that FiiRee strives towards.

Experience Chapter – Let Lighting Understand Life

People's requirements for living spaces are becoming increasingly refined and personalized. Smart lighting has also become a popular trend, with individuals of all age groups—whether young, middle-aged, or elderly—able to find their own specific lighting needs.

Understanding movement patterns – For elderly residents with limited mobility, repeatedly reaching out to touch light switches when entering or leaving in the evening and getting up at night is not only difficult but also carries a high risk of bumping into objects in the dark. FiiRee employs human-sensing lighting that intelligently analyzes spatial behavior and movement needs, enabling more convenient interaction through subtle adjustments.

Understand Circadian Rhythms -- It is "unethical" for lighting not to serve as healthy lighting. The "2021 Sports and Sleep White Paper" shows: "Currently, over 300 million people in China suffer from sleep disorders, and 56% of internet users report having sleep problems, with work pressure and light environment being the primary factors affecting sleep quality." Compared to traditional lighting, FiiRee intelligent ecosystem lighting can automatically simulate the changes in sunlight color temperature and luminance over 24 hours a day, harnessing natural laws to regulate human melatonin secretion. It lowers levels during the day to help improve mental concentration and raises them at night to facilitate entering deep sleep earlier, effectively balancing the daily routine of office workers and alleviating sleep pressure.

Taste Matters – Lighting is an integral part of the overall interior design style. With the saying "10 points for renovation, 7 points for lighting," we combine point, line, and plane lighting according to the specific needs of each space. Moving beyond cookie-cutter decor, FiiRee lighting blends seamlessly with high-end interiors, warming the room with a balanced palette of cool and warm tones. Every corner reflects the owner’s refined taste, adding a sense of ritual and freshness to daily hospitality.

Understand the mood – Young people value atmosphere, and slightly dim lighting creates a more sophisticated ambiance. During leisure time, you can experience the unique vibe of a live-action role-playing venue with friends at home. Use the FiiRee app to preset various modes such as Replay, Emotional, Night, Colorful, and Thriller. Control the light color at your fingertips for an immersive experience, immersing yourself in a different "life" for 4-7 hours.

Health-conscious -- UV light eliminates bacterial vegetative forms, coronaviruses, fungi, chlamydia, and more, easily disinfecting virus-contaminated surfaces. In the current pandemic environment, it helps resist bacterial and viral threats every time you return home. Additionally, the FiiRee multi-form environmental lamp offers mosquito repellent, aromatherapy deodorization, and negative ion air purification functions. It automatically turns on/off based on presence detection and supports scheduled daily settings, providing comprehensive protection for your family's health and safety.

Good light requires good luminaires for support. The entire FiiRee mainless lighting series uses original COB chips and Condensed Light optical technology to more precisely control the emission angle, reducing stray beams for a more uniform and full light spot. Tertiary optical technology ensures high reflection efficiency of the light source and prevents secondary optics from causing tertiary glare. The anti-glare device appears matte and dark during light output, effectively eliminating dazzling visual pollution. The rapid heat dissipation design features sandblasted precision aluminum housing. With no flicker, low blue light, low lumen depreciation, high CRI, and wide color temperature range, choosing healthy lighting is the most direct expression of care for your family, given that lighting environments account for 20% of daily life.

Technical Article -- Giving Soul to Lighting

Highly Reliable System

FiiRee Feirui Communication Technology adopts BLE MESH 5.0, which represents a qualitative leap over version 4.2 in terms of capacity, speed, transmission distance, and data volume. It supports delay-free switching control and real-time status updates for over 200 nodes, with single-node latency under 15 ms, as well as superior anti-interference performance.

Beyond communication reliability, the most critical core control unit for smart lighting is the central control host. The FiiRee central control host is not just a gateway; its abundant expansion interfaces meet a series of needs such as dimming, HVAC, audio-visual, alarm, and AI voice control. It breaks the barrier where HVAC and audio-visual categories were previously isolated and unintegrable. In terms of category support, centralized HVAC and professional audio-visual equipment are no longer strictly separated from wireless systems. With a library of over 1,500 brands, it can cover the requirements of any project. Furthermore, the edge host's AI capabilities—including self-judgment, self-processing, and self-adjustment—are indispensable, ensuring normal operation even in offline environments. This is the core of stability for smart lighting systems.

Ultra-convenient delivery

FiiRee ecological lighting is no longer constrained by the choice between pre-installation and post-installation solutions. It can satisfy requirements regardless of the stage. Facing a massive existing market, retrofitting requires only three steps: First, remove the original recessed spotlights and switch panels; then install matching FiiRee smart spotlights and replace with smart panels, connecting to power; finally, use the APP for simple discovery and network pairing. Completion takes just a few minutes, allowing users to DIY configure, achieving truly programming-free, highly convenient intelligence.

Style Leads the Trend

The most important aspect of a main-light-free design is its modern, concise, and stylish presentation. The smart panels that match it must not be cluttered or disorganized. Mixing various brands in uneven linear arrangements would significantly downgrade the originally clean and crisp aesthetic. Only a minimalist metallic style can truly complement it. With non-conformist modular buttons, the number of redundant panels is greatly reduced. Multiple switching, scene, dimming, and color-tuning functions can be completed within just a single panel space.

The FiiRee panel is crafted with mobile-phone-grade precision, featuring 7-series aerospace aluminum with a 230-grit flexible sandblasted finish for an exceptionally delicate touch. Its unique high-gloss polished edges are designed to protect your hands, while the rare 50,000 RPM polishing process ensures mirror-like brightness on all four sides without a single scratch. Ultimate minimalism for the modern era.

Full Compatibility Coverage

Central air conditioning, underfloor heating, and fresh air control are essential for smart homes. If a smart system cannot yet integrate with HVAC systems, it is simply falling behind. FiiRee presents an all-in-one LCD touch interface for intelligent temperature regulation, constant temperature, humidity control, and purification. It consolidates the functions of four wall panels into a single, sleek, and intuitive control panel, creating a tidy and minimalist aesthetic. By deeply integrating established HVAC brand resources available on the market, FiiRee reduces the complexity of HVAC control to zero.

Beyond HVAC, in audio-visual applications, the FiiRee smart handheld screen integrates numerous AV categories into a single-screen interaction and quick scene button calls. It eliminates piles of infrared remotes with incomprehensible button functions, simplifying complex AV operations through "1" interaction. By teaching just a few common scene buttons, elderly family members and children can easily join young people's lifestyles and enjoy audio-visual entertainment with extreme convenience.

Judging various behavioral trajectories in living scenarios requires diverse sensing sensors for prediction and execution. Scenarios such as transitioning from occupied to unoccupied, unoccupied to occupied, detecting entry and exit, predicting movement paths, monitoring minimal movements, and sensing stationary living beings can all be handled with different logic by intelligent systems. Moreover, FiiRee intelligent sensing effectively solves the pain point where ordinary human presence sensors fail to detect stationary humans, providing three-in-one coverage for motion, micro-motion, and static behavior patterns.

In terms of control methods, there are four options for near, mid, and far distances (voice + smart switch + mobile app + remote control), offering flexible and simple control. You can master the full-scenario applications of FiiRee ecological lighting in just 5 minutes.

Over a century of lighting development has transformed spaces from mere showrooms into immersive artistic environments. The visual interplay of light and shadow, brightness and darkness, cool and warm tones creates stunning designs. FiiRee is dedicated to providing optimal holistic solutions for light environment design in every premium personalized space, reshaping spatial interaction and enabling greater possibilities through cross-boundary lighting.

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