NVC Lighting CEO Lin Liangqi: Continuous Value Creation, the Key to NVC Lighting's Success

Recently, NVC Lighting has celebrated a series of achievements: it topped the sales charts for decorative lighting and luminaires on the four major platforms—Tmall, JD.com, Suning, and Vipshop—during the 618 Mid-Year Promotion (source: announcements from major e-commerce platforms); in the 2021 "Top 500 Most Valuable Brands in China" ranking, it maintained its industry leadership for ten consecutive years with a brand value of RMB 43.687 billion.

Amid the pandemic's shadow and a slowdown in industry economic growth, NVC Lighting continues to maintain strong momentum, driving its transformation and upgrade toward "Intelligent Manufacturing in China." To explore this, we cordially invite Lin Liangqi, CEO of NVC Lighting, to share the secrets behind the company's sustainable development.

NVC Lighting: Three Pillars of Healthy and Orderly Development

In the Internet era, filled with many absurd stories of rapid rise and fall, it is even more important for enterprises to grow in a healthy, orderly, and sustainable manner.

In Lin Liangqi's view, the continuous growth and expansion of NVC Lighting is fundamentally rooted in its unwavering reverence for basic business logic and respect for the rules of the game.

Adhere to value creation. The fundamental reason for a company's existence and development lies in truly creating value for users. Technology may become obsolete, and markets may change, but "solving problems and creating value" for users remains the eternal core.

Possess long-term planning. The key to healthy and orderly corporate development requires that internal operations be systematic, orderly, smooth, and guided by long-term planning, rather than being haphazard, short-sighted, and driven solely by immediate profit opportunities.

Full of "positive energy". Enterprises can not only draw positive energy from the industry ecosystem, but also give back "positive energy" to the industry ecosystem.

Co-create value through openness and collaboration

Currently, the lighting market is fiercely competitive, with severe price wars and homogenization. Amidst this chaos, the industry exhibits two clear trends: consolidation, and segmentation and specialization in the mid-to-high-end market.

Lin Liangqi stated that, in the face of such a market environment, NVC Lighting, as an industry leader, has the responsibility to work with enterprises across various industrial ecosystems to reshape the value of light, reject price wars, and strive to build a win-win ecosystem while creating new value for users.

First, integrate resources across the upstream and downstream supply chain. Establish strategic partnerships with companies in niche market segments to reduce duplicate investments and enhance the efficiency of the entire value chain. In 2021, NVC Lighting signed deep strategic cooperation agreements with enterprises such as Unilumin and Tospo Lighting, combining strengths to mutually extend each other's value.

Secondly, embrace the Internet with an open attitude and fully enter the smart lighting market. Currently, NVC Lighting has reached cooperation agreements with internet companies such as Huawei, Tuya, Baidu, Xiaomi, and Bonche, forming systematic smart lighting solutions in areas such as hotel lighting, educational lighting, and whole-house lighting.

Ultimately, transition from selling products to selling solutions and services. Providing customers with human-centric, holistic, and healthy one-stop lighting solutions is a key strategy for NVC Lighting to emerge from the quagmire of market price wars.

NVC Lighting: The Secret to Staying at the Top

When discussing the secret to NVC Lighting's continued industry leadership over the years, Lin Liangqi analyzed it from four aspects.

First, focus on core values. NVC Lighting always centers on "light" to create healthy, comfortable, and human-centric lighting environments.

Second, it boasts a brand value that stands head and shoulders above the competition, having ranked first in the lighting industry for ten consecutive years. In addition to external data and honors, a market research data review and verification initiated by our shareholders in January 2021 showed that NVC Lighting's brand awareness and reputation hold a leading position in the industry, far surpassing competitors.

Third, a robust channel network of operation centers. With 32 operation centers, over 2,300 exclusive stores, and tens of thousands of terminal outlets covering counties, towns, and townships nationwide, NVC Lighting ensures timely and efficient service.

Fourth, the dual advantages of "specialization" and "comprehensiveness." NVC Lighting is not only a provider of professional lighting environments for segmented spaces, but also a one-stop lighting service provider and a brand with the most complete product line. It offers both professional lighting solutions for various segmented space needs, and one-stop pre-installation and post-installation services covering pre-sales, in-sales, and after-sales. By specializing in demand research and providing comprehensive services, this constitutes the core advantage of NVC Lighting.

NVC business cards, shining nationwide

In recent years, China's urbanization has advanced rapidly, with a continuous stream of major international sports events and global gatherings. NVC Lighting has undertaken numerous large-scale national and city landmark projects, such as the 2008 Beijing Olympics, the 2012 Guangzhou Asian Games, the 2018 Qingdao SCO Summit, the 2019 Wuhan Military World Games, the 2022 Winter Olympics, and several International Horticultural Exhibitions.

In addition, benchmark engineering projects and residential projects across various industries are flourishing nationwide. Projects undertaken this year include Tianjin Metro Line 4, Wuhan Dongxihu Cultural Center, and Alibaba Hangzhou Cultural and Creative Park.

"These works are both medals of honor for NVC Lighting's progress and a spur, encouraging us to leverage our professional value for more users, turning an increasing number of projects into national and city calling cards, building a strong reputation among users, and further enhancing the brand value of NVC Lighting," said Lin Liangqi.

Uphold the core of light, reshape the value of light

Looking to the future, Lin Liangqi once again emphasized that the essence of a company's existence lies in creating value for consumers. In the future, NVC Lighting will continue to uphold the core of "light," reshape the value of light, and further enhance the brand awareness and influence of NVC Lighting.

First, revitalizing the industry and reshaping the value of light is the responsibility of NVC Lighting. NVC Lighting is committed to building a better industry ecosystem and expanding the lighting market, rather than competing for shares within the existing market. Second, we will continue to maintain NVC's professional leadership in commercial lighting. Finally, at the consumer level, we will further provide professional value and solutions to consumers, embedding our professional image into the hearts of every consumer and into households everywhere.