OPPLE Lighting debuts at Expo 2020 Dubai, "Light of China" shines on the world

(October 1, 2021, Dubai, UAE) The 43rd World Expo (hereinafter referred to as the "World Expo") grandly opened in Dubai, the global trade hub. As a leading brand in China's lighting industry, OPPLE Lighting provided comprehensive scene lighting solutions for the China Pavilion as its official partner during the Dubai World Expo. Additionally, OPPLE established an independent interactive brand exhibit titled "Follow Like a Shadow" at the China Pavilion, leveraging sustainable lighting technology to illuminate the "Light of China" and let smart innovation "OPPLE" shine into the future.

China Pavilion "Light of Huaxia" at Expo 2020 Dubai

At this Dubai Expo, the China Pavilion is named "Light of China," and OPPLE Lighting is honored to be its official partner. By implementing smart lighting effects through a wireless control system, we have illuminated multiple public spaces and banquet halls, meeting the pavilion's high lighting requirements while ensuring overall aesthetic harmony.

Meanwhile, in the foyer of the China Pavilion, OPPLE provides museum-grade lighting solutions for the famous painting "A Thousand Li of Rivers and Mountains," maximizing the restoration of the original texture and colors of the ancient artwork. The misty rivers and layered mountain ranges leap vividly from the paper, with every detail clearly visible.

Leaders of the China Pavilion and the General Government Representative of the Saudi Arabia Pavilion visited OPPLE Lighting's "Follow Like a Shadow" intelligent lighting interaction system

Echoing the Dubai Expo theme "Connecting Minds, Creating the Future," OPPLE's "Follow Your Shadow" smart lighting interaction system uses light and AI recognition for lightweight interactive experiences, giving visitors an immersive sense of participation. It lets light move with you, making light understand you better than you do.

Preface Hall of the China Pavilion at Expo 2020 Dubai

"Building a Community with a Shared Future for Mankind" is not only the exhibition theme of the China Pavilion at this World Expo, but also a condensed embodiment of traditional Chinese cultural concepts, as well as the universal aspiration and common voice of all humanity. Born in China with a global vision, OPPLE Lighting's international business footprint spans home, municipal, education, healthcare, industrial, and other sectors, consistently driven by an unremitting pursuit of sustainable development.

OPPLE Lighting once led the industry by boldly entering the LED energy-saving lighting sector. Today, OPPLE Lighting is again embracing the new trends of new infrastructure, 5G networks, and smart lighting, focusing on empowering customers and partners to achieve their respective energy conservation and emission reduction goals under the national "Dual Carbon" strategy framework. Green lighting has always been OPPLE Lighting's corporate positioning, serving as a key emphasis on "green development" in building a community with a shared future for mankind.

"As a leading lighting company headquartered in Shanghai and one of the earliest enterprises to expand into international markets, OPPLE Lighting was the only lighting manufacturer to exhibit at the Private Enterprise Pavilion of the Shanghai World Expo back in 2010. Today, we are honored to once again partner with the World Expo as an official partner of the China Pavilion at Expo 2020 Dubai. OPPLE Lighting’s ten-year journey with the World Expo mirrors our own 25th anniversary growth and serves as a significant microcosm of Chinese intelligent manufacturing stepping onto the global stage," said Ms. Ma Xiuhui, Founder and President of OPPLE Lighting. "Upholding the brand philosophy of 'Beyond Sight,' OPPLE Lighting provides differentiated professional lighting solutions for residential, commercial, and other application areas, continuously creating value through light and earning recognition and favor from customers both domestically and internationally. In the future, we will spare no effort in leveraging our innovation advantages to further expand our overseas business footprint, forge more partnerships, and jointly contribute to the smooth realization of China's 'dual circulation' new development pattern and 'dual carbon' goals, allowing the light of China to illuminate the future."

About OPPLE Lighting

OPPLE Lighting was founded in 1996 and is mainly engaged in the R&D, production, sales, and service of lighting sources, luminaires, and control products. Its business covers more than 70 countries and regions across Asia-Pacific, Europe, the Middle East, South Africa, and beyond. As an industry giant with independent R&D capabilities, the company builds on its lighting products and continuously expands its categories to include artistic switches, integrated home decoration, kitchen and bathroom appliances, and sanitary ware. Leveraging its channel platform advantages, it develops various business segments, aiming to become a leading provider of comprehensive solutions for lighting systems and integrated home furnishing. With a strong marketing team and a well-established domestic and international marketing network, it now has over 150,000 terminal sales outlets. OPPLE Lighting successfully completed its IPO in 2016; its stock abbreviation is “OPPLE Lighting” and its code is 603515.SH. OPPLE Lighting comprehensively enhances space quality for you, illuminating every detail of life.

For media inquiries, please contact

Xu Yiping, Global Brand Development Center, OPPLE Lighting

Phone: +86 21 3855 0000

Email: yiping.xu@opple.com