Four Major Highlights! The 27th Guzhen Lighting Fair Kicks Off Its October Procurement Gala

The 27th Guzhen Lighting Fair (Autumn) will once again illuminate the decorative lighting industry from October 22-26, 2021, at the Guzhen Conference and Exhibition Center in Zhongshan, Guangdong.

Pre-register now and waive the 100 yuan ticket fee

Groups of 3 or more have a better chance to receive JD.com shopping cards

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Information and resource asymmetry has long been an insurmountable gap between enterprises, dealers/distributors, and retail stores.

Leveraging its role as an industry source, the Guzhen Lighting Expo helps brands showcase products and technologies, expand sales channels, promote brand awareness, and boost sales. By adopting the innovative "exhibition-store linkage" model and capitalizing on its advantage as the source of the "Capital of Decorative Lighting in China," it links the main venue with professional luminaire malls in the town to illuminate the peak procurement season of the "Grand Lighting Expo" in autumn.

# More Highlights #

1

Rooted in the Industry Source

"Grand Lighting Expo" model radiates across the entire city

The Guzhen Lighting Expo has long become a prestigious calling card for Guzhen, the Lighting Capital, conveying its leading position and advantages in China's decorative lighting industry. As a major industry event, the Guzhen Lighting Expo has become an important window to showcase development achievements and a key platform connecting with the world in the new era.

The main venue, Guzhen Conference and Exhibition Center, joins hands with Lihe, Huayi, Xingguang, Shidai, Street Light City, Ruifeng City, Qingfeng City, and other luminaire markets in the town to radiate across the entire city. Decorative lighting enterprises are committed to building a flagship platform for decorative lighting procurement.

Buyers can not only deal directly with manufacturers and enjoy a cost-effective, one-stop procurement experience across all product categories, but also meet diverse needs regarding product quality, style, and price, making convenient purchasing right at their fingertips.

2

New Layout for the Main Venue

Covering the entire industry chain

The Guzhen Lighting Fair is constantly refreshed to deliver visual impact to attendees. To continuously capture the attention of industry professionals, this edition will feature a completely new layout for the main venue.

This exhibition will showcase a full industry chain of products, including indoor decorative luminaires, smart lighting, home lighting, commercial lighting, smart poles, specialized luminaires, outdoor lighting, accessories and supporting components, machinery and equipment, hardware and doors/windows, as well as kitchen and bathroom fixtures.

Hall A of the main venue has been replanned. On one hand, the aisle orientation has changed from vertical to horizontal, enabling a more compact display of corporate brand image and product technology. On the other hand, Hall A comprehensively strengthens the smart lighting sector, helping the decorative lighting industry transform and upgrade towards intelligence and high-end development.

To align with industry development and further integrate the upstream and downstream of the supply chain, this edition of the Lighting Expo places greater emphasis on professional lighting. The event will showcase trending products such as germicidal lamps, explosion-proof lamps, medical aesthetic lamps, educational lighting, healthy lighting, cultural and tourism illumination, and new energy light poles, exploring new applications of light to help manufacturers seize emerging industry trends and capture new opportunities.

3

Innovation Hub

Cross-boundary integration revitalizes original craftsmanship with a new trend

In recent years, the call for original design has grown louder, and highly design-driven original products have attracted increasing attention and favor. In response, the main venue will feature a special zone for original decorative lighting: "Designer Joint Brands." The inclusion of designers' original products will bring a fresh breeze to the exhibition and reignite the wave of originality.

This zone showcases mainstream original products that are personalized, customized, modular, and diversified, promoting the spirit of originality to visitors and expressing the Lighting Fair's tribute to masterful craftsmanship.

The Lihe sub-venue will also prominently feature the "Fashionable Home Design Week," gathering design elites from China and around the world, as well as renowned pan-home furnishing & decorative lighting brands. With the mission of "Leading Fashionable Home Trends · Creating a Better Lifestyle," it aims to build a platform for exchange and cooperation for China's design industry and pan-home furnishing industry.

In addition to original innovation, cross-industry integration is also a major highlight of this exhibition. Carrying the mission of aggregation, energy convergence, and momentum building to better meet people's aspirations for a better life, the main venue has optimized and upgraded Zone F, covering sectors such as smart appliances, smart locks, kitchen and bathroom fixtures, and hardware doors and windows, which will drive the decorative lighting industry towards a refreshed innovative business model.

4

Decorative Lighting Online Procurement Mini Program

Brand New Launch

To heavily build a "365-day non-stop decorative lighting industry business matchmaking platform", connect the resources of buyers and sellers on the online platform and offline exhibitions, achieve precise matching, and promote efficient docking across the entire industry. The professional B2B procurement platform combining "Guzhen Lighting Expo + Decorative Lighting Online Internet" — Decorative Lighting Online Procurement Pass has launched version 2.0.

The Decorative Lighting Online Procurement Platform currently offers nearly 30,000 products and features resources from nearly 3,000 high-quality manufacturers, including well-known brands such as Huayi, Qilang, and Xinteli.

The updated version 2.0 features a premium page design and refined category presentation. It adds a "Shopping Cart" function for one-click ordering. If you are interested in a product, you can initiate an "Inquiry" directly on the product page. This enables instant online communication between buyers and sellers. The mini-program provides an online business negotiation platform, breaking geographical barriers through cloud-based communication to facilitate effective interaction, allowing both parties to maximize benefits with minimal investment.

As a connector, stabilizer, and accelerator for the Industry, the Guzhen Lighting Expo fully taps into the immense potential of its upstream Industry resources. The 27th Guzhen Lighting Expo (Autumn), held from October 22-26, 2021, is set to reignite industry enthusiasm once again.

Pre-registration is now open. To avoid on-site queues and save entry time, register now to waive the CNY 100 ticket fee and start your hassle-free exhibition journey.