Liangye reaches strategic cooperation with this company; Mingjiahui wins bid for night tour project worth 150 million yuan

Liangye enters into a strategic cooperation with Beijing Gehua Media Group

As one of the cultural and tourism service thematic forum activities of the 2021 China International Fair for Trade in Services, the 8th Beijing Cultural Integration Development Project Cooperation Promotion Conference was held in Beijing on September 5-6, featuring key project promotions, major project signings, and important project collaborations.

At the meeting, Liangye Technology Group and Beijing Gehua Media Group reached a strategic cooperation agreement. Both parties will engage in comprehensive collaboration across multiple dimensions, including resource sharing, market expansion, and project development.

The 8th Beijing Cultural Integration and Development Project Cooperation Promotion Conference

Signing Ceremony Venue

Beijing Gehua Media Group is a first-tier cultural enterprise under the Beijing Municipal Government, a mainstream public opinion platform in the capital, a key state-owned cultural enterprise, and a leading domestic high-quality cultural service operator.

Liangye Technology Group is a member enterprise of the central state-owned enterprise China Communications Construction Group, a leading domestic light technology service provider and a pioneer in cultural tourism night tours, as well as the official exclusive supplier of creative light and shadow shows for the Beijing 2022 Winter Olympics and Winter Paralympics.

As a key outcome of the major project signings at this Forum, both parties will engage in comprehensive strategic cooperation after reaching an agreement, promoting collaborative innovation and resource aggregation in culture and technology, and contributing their strengths to building a new pattern for the development of the capital's cultural industry.

Mingjiahui wins bid for night tourism project worth 150 million yuan,

Accounting for approximately 29% of 2020 revenue

On September 6, Mingjiahui announced that the company recently received the "Notice of Award from Jiuquan Public Resource Trading Center," confirming the company as the winning bidder for the Jiuquan Urban Area Night Tourism Environment Improvement Project.

It is reported that the project scope includes equipment procurement, installation, and construction for the nighttime tourism environment improvement project in Jiuquan urban area. The construction scope comprises six parts, mainly including the water system landscape belt, ecological landscape belt, urban business image zone, key nodes, squares, and folk culture district.

Mingjiahui stated that the winning bid price for this project is RMB 149.8879 million, accounting for approximately 29.22% of Mingjiahui's audited Revenue of RMB 512.8778 million for the year 2020. Mingjiahui pointed out that if the company can subsequently sign a formal contract and implement it smoothly, it will have a positive impact on the company's future operating performance.

According to Mingjiahui's previously released 2021 semi-annual report, the company's core business adopts a "one core, two wings" development model, specifically covering the design and construction of lighting projects, R&D and production of lighting products, as well as cultural tourism night tours and smart pole businesses. In the first half of 2021, revenue was approximately RMB 387 million, a Year-on-year (YoY) increase of 197.2%; net profit attributable to shareholders of the listed company was approximately RMB 6.35 million, a Year-on-year (YoY) increase of 109.02%.

To deepen the horizontal extension of traditional lighting into the cultural tourism night tour economy and comprehensively promote the expansion, investment, construction, and operation of cultural tourism night tour projects, the company established Dahua Shenyou in June 2019 as the main vehicle for developing cultural tourism night tour projects.

Dahua Shenyou specializes in the R&D, investment, construction, and operation of nighttime landscape shaping and night tour products. It boasts a full industry chain service system for cultural tourism night tours, covering creative planning, scheme design, engineering implementation, and comprehensive post-project operations, creating a series of "high-end, differentiated" urban light art works. By focusing on city-themed nightscape shaping, lighting festival series, cultural performance series, light and shadow park series, magic forest series, and "Light +" product series, it intelligently creates a new engine for the nighttime economy, builds nighttime cultural tourism consumption clusters, revitalizes the economic development of tourist destinations, and boosts the vigorous development of China's nighttime economy.