China Lighting Industry Digitalization Conference held in Guzhen
On July 21, "Connecting Everything Digitally, Smartly Enjoying the Future" — the 2021 China Lighting Industry Digitalization Development Conference was grandly held at the State Guest Hall of the Star Alliance State Banquet Hotel in Guzhen. The event was guided by the China Association of Lighting Industry and the People's Government of Guzhen Town, Zhongshan City; jointly organized by the Luminaire Professional Committee of the China Association of Lighting Industry and the Productivity Promotion Center of Guzhen Town, Zhongshan City; and co-organized by Star Alliance, NVC Lighting, and Smart Light Alliance. Liu Shengping, Vice Chairman of the China Association of Lighting Industry, Zhou Jintian, Member of the Party Committee of Guzhen Town, Luo Zhida, Executive Vice President and Secretary-General of the Jiangmen Lighting Electrical Association, as well as experts, scholars, outstanding enterprise representatives, industry elites, and media representatives from all over the country, totaling over 300 people, participated in this event.
Liu Shengping, Vice Chairman of the China Association of Lighting Industry, delivered a speech. She pointed out that while reviewing history, it is more important for us to face the future and embark on a new journey. Therefore, our joint discussion on the intelligent transformation of the industry and the digital development of the Industry has very significant meaning. Digitalization and informatization are important foundations and means for building modern Industry. During the "14th Five-Year Plan" period, a new round of technological revolution and industrial transformation will bring unprecedented fierce competition. Accelerating digital development and building a digitalized lighting Industry is a new development trend and an inevitable requirement for becoming a strong lighting Industry nation. According to the "Digital China Development Report (2020)" released by the Cyberspace Administration of China, the numerical control rate of key processes in key manufacturing sectors and the penetration rate of digital R&D and design tools increased from 45.7% and 61.8% in 2016 to 52.1% and 73% in 2020; the digitalization rate of production equipment in industrial enterprises above designated size reached 49.4%; express delivery outlets have covered more than 30,000 towns and townships nationwide, with a coverage rate of 97.6%, achieving full coverage of express delivery outlets in towns and townships in 27 provinces (autonomous regions, municipalities). Therefore, we can be confident that future lighting product sales will shift more from physical stores to digital network platform sales. The Chinese lighting and decorative lighting Industry has experienced the eras of Incandescent lamp, gas discharge lamps, and Solid-state lighting (SSL), achieving a colorful and brilliant Luminaire and Decorative lighting Industry. Currently, it is moving from traditional manufacturing to the fully digitalized Internet of Things era. Each development stage brings new opportunities and challenges. Through digitalization and intelligence, we can not only empower the traditional lighting Industry and improve development competitiveness, but also explore new growth for Industry development.
Zhou Jintian, Member of the Party Committee of Guzhen Town
Zhou Jintian, a member of the Party Committee of Guzhen Town, delivered the opening address for the summit. He stated that "smart" is a hot keyword in the new era and has attracted widespread attention across various industries. As the Capital of Decorative Lighting in China, the speed and quality of Guzhen's intelligent upgrade will determine the direction of China's decorative lighting industry in the IoT era and even influence the survival of lighting enterprises in this era. Therefore, promoting the implementation of smart manufacturing projects has always been the focus of the Party Committee and Government of Guzhen Town. In February this year, construction officially began on the Dengdu Smart Manufacturing Base in the Western Industrial Park of Guzhen Town. The base covers an area of over 300 mu, and nearly 1,000 mu of land will be planned next to重点 develop the smart industry. Guzhen Town will continue to attract high-tech enterprises with strong chain-supplementing capabilities and "specialized, refined, distinctive, and innovative" enterprises to settle there, cultivating fertile ground for smart manufacturing in Guzhen and leading lighting enterprises to gradually integrate into the smart era.
Liu Shengping, Vice Chairman of the China Association of Lighting Industry; Tang Guoqing, Director of the Semiconductor Lighting Technology and Application Professional Committee of the China Illuminating Engineering Society; Zhou Jintian, Member of the Party Committee of Guzhen Town; Wang Micheng, Director of the Smart Lighting Professional Committee of the China Association of Lighting Industry / President of Hongyan Electric; Wang Yong, Senior Expert of Alibaba Group's Tmall Genie AIOT; Ou Jinbiao, Founder / Chairman and President of Huayi Group; Chen Zhilin, Co-founder of Hailing Cloud; Gu Niansong, Vice President of R&D at NVC Lighting; Su Hui, General Manager of Star Alliance Global Brand Lighting Center; Cao Lihui, Chairman of Guzhen Lighting Media, jointly took the stage to officially launch this forum summit, illuminating the bright path of digital transformation and development in the lighting industry.
Wang Yong, Senior Expert of Alibaba Group's Tmall Genie AIOT
Wang Yong, Senior Expert of Alibaba Group's Tmall Genie AIOT, delivered a keynote speech titled "Joining Hands for Win-Win to Create a New Era of Smart Life." Wang Yong believes that "technology is the core driving force for the digital development of the industry." In recent years, the continuous development of new technologies such as 5G, cloud computing, and AI has brought many changes and opportunities to the industry. Currently, with technological support, the entire industry is moving towards large-scale and high-quality development. On one hand, traditional lighting products have achieved improved experiences through technological empowerment, better meeting the needs of current mainstream consumers, largely avoiding price wars, and enhancing product premium capabilities; on the other hand, good products not only bring their own traffic but also their own content, which significantly boosts the sales volume and scale of the entire lighting industry; furthermore, digitalization can drive improvements in production management and industrial efficiency for traditional lighting enterprises. Tmall Genie has always positioned itself as a provider of smart lifestyles. Currently, the Tmall Genie ecosystem has achieved connectivity with 3 hundred million smart life devices, forming a consumer-grade AIoT ecosystem. The future AIoT industry will definitely give rise to more new entry points and new modal interaction methods. Tmall Genie will connect more categories, brands, and platforms, further strengthening the ecological construction of smart homes, and remains optimistic about the smart home sector. Wang Yong stated that Tmall Genie will start from actual user needs, focus on whole-house smart scenarios, create a brand-new lifestyle for the future, and strive to serve 100 million Tmall Genie families within the next three years.
Wang Micheng, Director of the Smart Lighting Professional Committee of the China Association of Lighting Industry / President of Hongyan Electric
中国照明电器协会智能照明专业委员会主任、鸿雁电器总裁王米成做《探索照明电器行业数字化转型之路》主题演讲，针对数字化转型的底层逻辑，王米成分析道，传统照明行业正面临着城镇化放缓影响需求、电商角逐、渠道压缩、用户需求多样化、消费升级、同质化竞争、市场无序、地产集采加速竞争等发展瓶颈；而更深层次的原因是外部环境与客户需求发生了根本性变化。基于此，数字化将成为企业转型升级的内在动力 。面对智能互联这一个万亿级消费市场，王米成表示，当前，鸿雁正进入数智化转型新阶段，基础设施云化、中台化、移动化，推动企业从业务数据化向数据业务化转型，从单轮驱动向双向驱动转型，并最终实现全链路数智化。
In terms of cloud-based infrastructure, Hongyan has deeply laid out its digital transformation strategy to create a whole-house smart system with deep integration of "Cloud + Edge + Terminal"; and with "1(1X1)+X(6)+N(3)" as the core, it builds a distributed IoT platform with software-hardware integration and core competitiveness in edge computing. In terms of middle-platform architecture, Hongyan connects indoor and outdoor solutions through "Data Middle Platform + Interactive Hardware". In terms of mobility, Hongyan empowers O2O new retail, creating a business model of "light assets, heavy experience, and large-scale service", empowering and supporting traditional electrical and lighting enterprises to upgrade, and cooperating to build new channels for smart homes.
Gu Niansong, Vice President of R&D at NVC Lighting
Gu Niansong, Vice President of R&D at NVC Lighting, delivered a thematic report titled "Some Explorations of the Light of Wisdom". Addressing the current state of industry development, Gu Niansong mentioned that with the maturity of technologies such as 5G , AI , and IoT , the smart lighting market has huge potential, and more capital is optimistic about the smart lighting industry; moreover, as major smart lighting products are launched one after another, smart lighting has become the focus of competition among lighting companies. In addition, internet and home appliance companies such as Alibaba, Tencent, Xiaomi, and Haier have also crossed over into the field, starting lighting design and sales, attempting to build their own smart ecosystems. Against this industry backdrop, Gu Niansong shared his thoughts on healthy lighting and intelligent control. He believes that intelligence is merely a means of control implementation; the ultimate value lies in being people-oriented, providing light according to individual needs, and Human Centric Lighting (HCL). In different scenarios, the relationship between people, light, and intelligence is complementary and mutually reinforcing. That is, based on people's living states in different dimensions throughout the day, combined with IoT and AI technologies, it automatically provides an efficient, healthy, and comfortable light environment suitable for the current scenario. Currently, NVC Lighting, based on intelligence, creates a healthy home light environment, achieving new breakthroughs in home lighting, educational lighting, hotel lighting, and other fields.
Chen Zhilin, Co-founder of Hailingyun
Chen Zhilin, Co-founder of Hailing Cloud, delivered a keynote titled "Core Technology, New Development: PLC Cloud-Pipe-End Technology Empowering the Lighting Industry," exploring how Chinese decorative lighting enterprises should embrace digital transformation. Chen Zhilin pointed out that in the ecological environment of the lighting digitalization process, traditional enterprises must clearly understand their boundaries and responsibilities, while considering how to leverage various platforms to maximize product value, thereby driving industry upgrades. In the future market landscape of wired and wireless technologies, the most critical factor for enterprises when choosing a technical track is to select stable and secure technology. Based on this, Hailing Cloud continues to achieve technological breakthroughs, empowering the upgrade of the smart home industry. At the conference, Chen Zhilin released the first third-generation integrated smart home system solution specifically designed for domestic smart home application scenarios (PLC-BUS + Wireless wireless), thoroughly solving the technical challenges in the smart home industry in the IoT era, making it possible for smart homes to become widespread in households. It is reported that the Hailing whole-house smart gateway integrates PLC-BUS and Wireless wireless dual-protocol communication capabilities. By using power lines as the communication transmission carrier, there is no need for secondary deployment of control communication lines; intelligent communication can be achieved wherever electricity reaches. The Wireless wireless protocol supports the access of consumer smart devices based on ZigBee HA and WiFi communication. In addition, the third-generation integrated dual-protocol smart home system adopts a modular structure design based on domestic building electrical distributed system standards, featuring easy deployment, broad compatibility, scalability, and high reliability, suitable for both pre-installation and post-installation environments in building intelligence.
This summit specially featured a "Media Dialogue on Intelligence" session. Through media as a bridge, we collected consumers' real experiences and feelings about smart products and smart homes. Before the event started, nearly 100 media representatives, speaking for mass consumers, raised their questions.
At the conference, dozens of media outlets were invited to attend and engage in dialogue with interactive guests, including Tang Guoqing, Director of the Semiconductor Lighting Technology and Application Professional Committee of the China Lighting Society; Meng Yongbiao, Chairman of Shanghai Ouche Industrial; Xiao Dingchao, Founder of Mengguang Technology / former Co-founder of Orvibo; Liu Tongguang, President of Linyi Lighting Electrical Industry Association; Su Hui, General Manager of Star Alliance Global Brand Lighting Center; Liu Ke, Co-founder of Zhideng Alliance; Zhou Zhenyu, General Manager of Lierda Kesi Intelligence; Huang Xi, Head of Smart Products at Foshan Lighting; and Peng Guoyun, Chairman of Dark Energy, among others, jointly addressing the richness and harshness of smart implementation.
The digital wave is sweeping across the globe, with various industries moving towards digitalization and intelligence. New concepts, models, tracks, technologies, and marketing strategies are constantly emerging. The holding of this summit will further help enterprises welcome the new era of digital growth and accelerate their digital transformation and upgrading. We hope that lighting enterprises will seize the opportunities of digital development and accelerate their steps towards the new era of smart IoT lighting as we usher in this new age.