Shining brilliantly for 20 years, this September Xiaoqigui is especially on fire!
20 years is a short time, fleeting in the long river of history
20 years is long enough for a brand to flourish and expand globally
In 2020, Xiaoqigui Lighting celebrated its 20th year of brand development

20 Years of Steady Progress
Thousands of distributor customers, tens of thousands of terminal outlets
Brought together by the name "Xiao Qi Gui"
20 Years of Extraordinary Brilliance
From energy-saving lamps to LED, generation after generation of high-quality products
Riding Xiaogui's "dedicated vehicle", reaching every corner of the world and stepping onto the international stage
Rooted in the lighting industry for 20 years
Xiaoqigui, besides having a particularly interesting name,
What other "special" features define the brand's charm?
Extraordinary Product
Exceptional Quality • Durable
To ensure the exceptional quality of its products, Xiaoqigui has established six major testing laboratories and is one of the few companies in the industry capable of conducting energy efficiency registration tests. It has consistently focused on the systematic development of R&D, production, management, and supply chain. Since 2010, it has successively introduced Huawei's IPD (Integrated Product Development) system and MM (Market Management) system.

Recently, multiple production lines integrating informatization and automation are being systematically debugged and operated in the Xiaoqigui production workshop, quietly ushering in a data-driven management transformation.
From energy-saving lamps to LED, the lighting market is ever-changing and lighting technology is constantly evolving, yet Xiaoqigui's quality remains consistent. Born for energy saving and renowned worldwide for LED, we uphold the banner of superior quality, committed to perfecting comfortable light!
For many years, Xiaoqigui has never stopped pursuing product quality! It is precisely because of its "solid" quality that Xiaoqigui has won the follow-up and trust of a large number of fans in the hardware channel, where products speak for themselves! "Winning the market with products" is not just a slogan! It has earned the title of "Lighting Source Expert" both inside and outside the industry!

Exceptional (Sales) channel
Extremely Popular • Hot
从无到有,从有到旺。五金渠道的 20 年摸索,小器鬼拥有了20 多家分公司、近 1000 家经销商,超 80000 网点。2001 年至今,小器鬼以超“旺”人气雄踞五金渠道,手把手做运营、开网点、搞活动,培养了 一大批与品牌共成长的“同龄人”。凭借品牌魅力、良好的渠道服务,长年建立合作的客户达 7 成,10 年以上的客户比比皆是。
This year , five major (Sales) channels, including hardware, commercial, international, electrical, and e-commerce, were simultaneously opened, inspiring many emerging post-90s and post-95s to join the Xiaoqigui team. No matter where the battlefield is, 20-year-old Xiaoqigui has once again proven its popularity with brand strength!

Extraordinary Brand
Special•Star Style
In 2020, Xiaoqigui launched a brand-new SI and VI system. The fresh brand image immediately captivated the public! Looking back on the past 20 years since its establishment, although Xiaoqigui has maintained a "low-key" approach, it has repeatedly earned media attention through its strength and actions!

From its powerful debut on CCTV, serving as the designated supplier for the National Olympic Sports Center for four consecutive years (2008-2011), to frequent appearances at major lighting industry galas, winning the dual "Top Ten Light Source Brands" awards at the 2019 Guangming Award and Liangdian Award, and being recognized as a "National High-Tech Enterprise," "Guangdong Famous Brand Product," and "Guangdong Engineering Technology R&D Center," with over 100 national, provincial, and municipal honors and product Patents accumulated, it exemplifies the charm of a "star quality"!
Innovation Beyond Extraordinary
Vitality Special•Sufficient
20 年,是一个里程碑,也是一个新起点。20 岁的小器鬼,正当壮年,创新活力十足!转化疫情危机,寻找发展新机遇,引入“智慧零售”,试水社交营销,以新零售为五金渠道赋能,实现全面逆袭;“千店百店”计划,优化升级终端产品线及品牌形象,为渠道带来新的爆发点;打造强实力、高素质的人才队伍,不拘一格广纳研发、市场等人才。20周年节点,借助品牌发力,全面创新谋增长,小器鬼照明将以多步棋再次完成跨越性腾飞!

Extraordinary 20th Anniversary
September Special Benefits•More
Over a magnificent 20-year journey, Xiaoqigui Lighting expresses its gratitude to new and loyal customers who have accompanied us all the way. In September, we proudly launched the Xiaoqigui 20th Anniversary Gratitude Month, offering multiple tiers of exclusive benefits.
Offline terminals, the "20 Years of Brilliant Light, Xiaoqigui's Grand Giveaway" campaign is in full swing, with 10 million worth of lavish gifts such as Huawei 5G phones and pure gold being generously distributed to channel users.
Online event: Xiaoqigui's 20th Anniversary "Guangyao Award" selection and the "Share Your Story, Win Gold Banknotes" campaign to deeply explore customer growth stories and express gratitude to both new and loyal customers; "Anniversary New Product $1 Trial Week" and "Xiaoqigui 20th Anniversary Fan Appreciation Week" – all-new flagship products and trending best-sellers will be distributed for just $1! Celebrate our 20th anniversary with surprises every Monday!

20 Years of Weathering Storms Together
Xiaoqigui thanks every one of you for walking with us all the way!
Conquering the Next 20 Years
With radiance and glory, Xiaoqigui invites you to embark on the journey once again!
China Light
The official website of the China Association of Lighting Industry and a full-media platform for the lighting sector. We provide authoritative and timely lighting information while striving to be a growth partner for businesses. From brand promotion and channel expansion to consulting, talent training and participation in standards development, we provide comprehensive professional services to help businesses improve quality and efficiency and jointly advance the high-quality development of the lighting industry.
Business Contacts
仇纯 (Ms.): 158 6155 3579
顾君 (Mr.): 137 7157 5253