"Hundreds and Thousands of Stores" campaign is ready to launch; Xiaoqigui Lighting sounds the assembly call for home decorative lighting!

Recently, Xiaoqigui Lighting's retail outlets have unveiled a fresh new look. The eye-catching "Vitality Green" features the brand's new SI design, focusing on new product promotion and the display and sales of pan-home lighting products. "Xiaoqigui Lighting Star Stores" are being launched across the national market one after another, attracting significant attention! This is part of Xiaoqigui Lighting's vigorous "Hundred Stores Project, Thousand Stores Plan" (hereinafter referred to as "Hundred Stores, Thousand Stores") initiative this year.

Deepening engagement in hardware (sales) channels to build new competitive advantages for home decorative lighting

Despite the impact of the pandemic in 2020, Xiaoqigui Lighting maintained a strong market momentum with multiple strategic initiatives and significant moves. Focusing on deepening its hardware flagship (Sales) channel and expanding the market, Xiaoqigui Lighting targeted four dimensions: "customers, products, channels, and activities." The "Hundred Stores, Thousand Stores" initiative is a special plan designed from the dual perspectives of product category optimization and (Sales) channel development.

With 20 years of development and accumulation, from the era of energy-saving lamps to the LED era, Xiaoqigui Lighting has always won with light source products, and the image of "Light Source Lighting Expert" is deeply rooted in people's hearts. With the improvement of consumption levels, on the basis of consolidating and enhancing advantages in the field of light sources, the brand is also constantly enriching and extending its product line to meet the multiple needs of categories, styles, and functions of the emerging consumer main force born in the 90s and 95s. The layout of home product lines, Xiaoqigui Lighting started action in 2014, and the development momentum has been particularly rapid in the past two years!

据数据显示，2019年小器鬼家居照明类产品销量占比32.9％，仅次于光源类产品，其中，吸顶灯、客厅灯、卧室灯尤其受到消费者喜爱，市场开拓潜力无限！“百店千店”项目的推出，正是对家居类产品推广的进一步深化及扩张！以求构筑品牌发展新优势，全力打造多品类阵营，为广大合作的经销商、终端网点抢占更多市场份额。

Comprehensively upgrade the terminal image and create a star store for home decorative lighting

Combining the characteristics of the hardware (sales) channel and comprehensively considering the perspectives of dealers/distributors and consumers, "Bai Dian Qian Dian" is fully committed to resolving numerous issues currently faced by home furnishing products at hardware terminals, such as limited styles, lack of display arrangements, and delays in showcasing new products.

The "Hundred Stores Project" will create 100 high-quality decorative lighting outlets nationwide for brand image display, built according to Xiaoqigui brand terminal experience store and image store standards. The "Thousand Stores Plan" will secure display resources in 1,000 decorative lighting and hardware stores with certain home product distribution capabilities, serving as core terminals for home product distribution to overall boost sales of the home series products. Comparing the two, the "Hundred Stores" have higher requirements for scale, product sampling, and display, requiring the capability for one-stop whole-house lighting procurement; the "Thousand Stores Plan" can integrate more quickly into the current hardware sales network, rapidly enhancing capabilities such as product display and terminal image for home products in the hardware channel.

The "Hundred Stores, Thousand Stores" initiative has adopted the new Si brand image of Xiaoqigui Lighting. The brand's terminal image will become more youthful and fashionable, featuring a full range of home lighting products to comprehensively create home lighting experience points. This will bring a qualitative improvement to both product selection and shopping experience!

Hot recruitment for hundreds and thousands of stores, seize multiple surprises in August

Currently, the "Hundred Stores, Thousand Stores" project is actively recruiting nationwide. Nearly 20 brand terminal experience stores and image stores have been established across the country, and over 200 core terminals for home product distribution have been developed. Xiaoqigui Lighting's pan-home product line includes "living room lights, bedroom lights, dining pendant lights, kitchen and bathroom lights, pendant lights, fan lights, hallway lights, ceiling lights, cooling masters, bathroom heaters, panel lights, downlights, spotlights, exhaust fans, light strips, bulbs, and modules," as well as smart lighting products planned for future development. All will be displayed and sold in combination with store characteristics. The display image of "unity, simplicity, and cleanliness" and the product style of "minimalism, fashion, innovation, and technology" will meet the lighting needs of spaces such as living rooms, bedrooms, studies, kitchens, and bathrooms!

In addition to providing display materials such as suspended ceilings, display boards, display walls, and display racks for each terminal store, in August, Xiaoqigui Lighting also launched a highly promotional product discount campaign for the "Hundred Stores, Thousand Stores" initiative. Combined with store opening arrangements, high-quality best-selling home lighting products will be available for limited-time purchase at super value prices! Terminal stores that recognize the Xiaoqigui brand and have a strong desire to open stores can enjoy this benefit policy. For details, please consult the heads of Xiaoqigui's national branches or agents!

Integrating online and offline efforts to achieve a comprehensive upgrade of the sales model

In addition to upgrading products and sales channels offline, Xiaoqigui Lighting has made significant moves this year in optimizing dealers and empowering terminal sales! At the beginning of the year, it took the lead in the industry by launching the "Smart Retail" project. The rapid implementation and successful operation of the platform will become a powerful tool for Xiaoqigui's future sales breakthroughs. Effectively paired with the "Hundred Stores, Thousand Stores" project to integrate online and offline operations: from a product perspective, product sampling and display at terminal stores will be richer, more high-end, and more convenient; from a sales perspective, brand-oriented presentation supported by flexible and trendy marketing tools will create more opportunities for sales growth! From the perspective of channel construction, this may become an effective turning point for Xiaoqigui Lighting to comprehensively improve the quantity and quality of terminal outlets!

Based on products, seize the initiative with sales models, win reputation through excellent service, and leverage brand power to comprehensively upgrade Xiaoqigui Lighting Hardware's (Sales) channels! In 2020, Xiaoqigui Lighting joins you in seizing new business opportunities under the new environment and trends! We sincerely invite our valued new and existing customers to join the "Hundred Stores, Thousand Stores" and "Smart Retail" projects to jointly create new brilliance!