Awesome! Opple Lighting's 2016 revenue hits 5.5 billion!

On the morning of the 18th, Opple Lighting released its preliminary 2016 results. During the reporting period, the company achieved total operating revenue of RMB 5,476,638,600, up 22.55% year-on-year; operating profit of RMB 564,854,900, up 35.47%; total profit of RMB 604,855,100, up 18.94%; net profit attributable to shareholders of the listed company of RMB 506,798,700, up 16.25%; basic earnings per share of RMB 0.94, up 11.90% year-on-year.

Regarding the performance changes, Opple Lighting analyzed the following reasons: 1. The total operating revenue for this reporting period increased compared to the previous period, mainly because the company continuously optimized its product structure and sales channel structure, maintaining a sustained growth trend in total operating revenue, especially with the rapid and continued growth of revenue from e-commerce platforms; 2. The profit for this reporting period increased compared to the previous period, mainly because of the increase in total operating revenue during the period, along with strengthened cost control measures that improved efficiency and reduced costs, thereby increasing the product gross margin.