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The 34th Guzhen Lighting Fair opens anew on March 18

Source: China Light Views: 2625

Targeting the "spring procurement" golden period and leveraging a trillion-yuan source industry cluster,from March 18 to 21, 2026, the 2026 China (Guzhen) International Decorative Lighting Expo (Spring)(also known as the 34th Guzhen Lighting Fair) will grandly open at the Light Capital Guzhen Convention and Exhibition Center in Zhongshan City, Guangdong Province, once again focusing global lighting industry attention on China's Light Capital.


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As the industry's first showcase of spring, this exhibition is themed "Guzhen Decorative Lighting Illuminates the World",optimizing and upgrading the "1+8+N" exhibition-store linkage model: with the main venue as the core engine, linkingLihedengbo Center, Huayi Plaza, Star Alliance Global Brand Decorative Lighting Center, Light Capital Times Square, Guzhen Chang'an Lighting Accessories & Electronics City, Caosan International Lighting Accessories City, Guyi Ruifeng Lighting Accessories City, and Guyi Qingfeng LED Commercial Plaza8 sub-venues, constructing a super exhibition cluster of over 1.5 million square meters.


The exhibition willaggregate resources across all categories, chains, and formats of lighting and decorative lighting, centrally showcasing the innovative vitality and unlimited business opportunities of Chinese decorative lighting, creating afull industry chain procurement and sales trading platformthat integrates international vision, market-oriented operation, and professional services.


Main venue optimization and upgrade

Focusing on the three major tracks: "Smart, Low-carbon, Healthy"


This exhibition focuses on Smart lighting, Green low-carbon, and Healthy light environments , the three frontier tracks. The main venue, Guzhen Conference and Exhibition Center, features a scientifically planned layout with multiple halls open simultaneously, each with unique characteristics, gathering over 1,000 brand exhibitors . Notably, Hall H, themed " Specialized, Refined, Differential, and Innovative ", has undergone a major upgrade, centrally showcasing innovative technologies and high value-added products in the lighting and decorative lighting sector.


From single product displays to full-scenario system solutions, the main venue will create a super exhibition space for the cross-border integration of LED lighting with AI systems, new energy, and green materials . Exhibitors and buyers gather here to explore new industry trends and technologies, adding higher value to light spaces and building a one-stop industry chain procurement and sales platform


Upgrade of precise matching for purchasing groups

"Exhibition + Retail" dual-wheel drive facilitates transactions


Group direct procurement, precise matching, and exhibition-store linkage, have become a major highlight of this exhibition, establishing an efficient production-sales express channel for both supply and demand sides.


This spring exhibition organized large-scale overseas procurement groups for the first time,with key invitations extended to the Malaysia-China Chamber of Commerce (MCCC) procurement group and professional buyers from countries along the "Belt and Road" initiative.


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Leveraging the MCCC's deep resources with 10 branches across Malaysia and over 2,000 member enterprises, it willprecisely connect with Southeast Asia and broader international markets, helping companies efficiently expand their products and brands globally.


展会期间将举办3场高效“灯饰在线商贸配对会”,前期对展商数据库与买家采购需求进行智能匹配,实现“一对一”精准对接。


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Simultaneously innovating the "Exhibition Matchmaking + Direct Store Procurement" model, adding guided tours of the "Interstellar Decorative Lighting Plaza" and special matchmaking sessions, organizing buyers to visit core lighting markets in the Lighting Capital for on-site product selection and negotiation, helping original brand manufacturers quickly secure overseas orders and expand new trade channels along the "Belt and Road".


Upgraded value of exchanges

Decoding industry trends and new opportunities for change


Collision of ideas, leading the future of the Industry. This exhibition joins hands with China Association of Lighting Industry(中国照明电器协会), Guangdong Lighting Electrical Association, Guangdong E-commerce Association, Light of China Network, Guzhen Lighting Mediaand other authoritative industry organizations to build a platform for exchange and sharing.


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Gathering industry leaders, corporate representatives, technical experts, and platform influencers, meticulously crafting 6 major events, comprehensively interpreting five major industry hotspots: intelligent innovation, Healthy lighting, consumption upgrade, digital transformation, and business matchmaking.


March 18, 14:00-17:00, Light Chain Transformation · Smart Leadership in Consumption — 2026 Lighting Consumer Market Quality Upgrade Lecture: Discussing market response strategies under consumption upgrades.

March 19, 10:00-12:00, Tmall Luminaire 2026 Trend Launch: Deep insights into new consumer demands for home lighting in 2026.

March 19, 14:00-16:30, Boundless Smart Light · Low-Carbon Practice — 2026 Smart Lighting and Green Development Exchange Conference: Focusing on technology implementation and industry synergy under the integration of "Dual Carbon" goals and AI.

March 20, 9:00-12:00, "Light Builds Health · Illuminate Life" — Human-Centric Light Health and Better Living Trend Exchange Conference: Exploring the value leap of light health from concept to application.

March 20, 14:00-17:00, Industrial Belt Upgrade · Digital Ecosystem Co-construction -- 2026 Zhongshan Decorative Lighting Industry Omnichannel E-commerce Growth Exchange and Matchmaking Conference: In-depth analysis of the latest platform rules and industrial belt support policies in 2026, decoding the traffic secrets of the decorative lighting category.

March 21, 10:00-12:30, New Blue Ocean, New Growth: 2026 Zhongshan Decorative Lighting Industry Belt Overseas Development Exploration and Matchmaking Conference: Decoding overseas strategies and payment solutions for Latin America, Central Asia, and European markets.


Hundreds of millions of traffic volume upgraded across quarters

"Good Lights in Guzhen" shines brightly all year round


The "Good Lights in Guzhen" 2026 Guzhen Lighting Fair New Media Communication Competition has been fully upgraded to create an annual event spanning the Spring, Summer, and Autumn exhibitions. The competition will officially launch in March, with the first awards ceremony held in October, featuring multiple popularity awards set by quarter.


At that time, the organizers will invite industry KOLs and new media creators to actively participate,using short videos and live streaming to continuously and comprehensively tell the stories of Guzhen's decorative lighting culture and innovation, showcasing the grandeur and charm of the Guzhen Lighting Fair from all angles. It is expected that more than 300 creators will participate, with topic exposure throughout the cycle有望 breaking the hundred-million level, building a cross-quarter, accumulative, and highly sustainable precise traffic pool for exhibiting enterprises, allowing the exhibition's voice and influence to converge into a beacon, shining continuously.


Five Exhibitions a Year: Upgraded Layout

Building a Year-Round Exhibition and Trade Growth Chain


In 2026, the Guzhen Lighting Fair will fully upgrade its new strategic layout of "Source Parent Exhibition + Core City Special Exhibitions", building an all-domain exhibition and trade matrix of "Five Exhibitions a Year".


Through precise positioning and differentiated complementarity, a new pattern of exhibition and trade with broader coverage, longer cycles, and more efficient matchmaking is formed, forming a new pattern of exhibition and trade with broader coverage, longer cycles, and more efficient matchmaking, building a year-round exhibition and trade growth chain for lighting companies, helping enterprises maintain uninterrupted business opportunities throughout the year!


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From the source production base in Guzhen, Zhongshan, radiating to core commercial cities like Shanghai and Guangzhou; from a panoramic presentation of the entire Industry supply chain to intensive cultivation in segmented tracks, the Guzhen Lighting Fair continues to build an efficient commercial bridge for global lighting companies with the momentum of "Five Exhibitions Linkage".


Opportunities extend beyond the exhibition period, growth spans all four seasons!

March 18-21, 2026

Guzhen Lighting Expo invites you to embark on a new era of light and shadow

Pre-registration is now open, get your exhibition tickets now


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Source: Guzhen Lighting Expo


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