The 33rd Guzhen Lighting Fair Grandly Opens! Full Industry Chain Spectacle Unveiled

October 22, 2025, the 4-day33rd China·Guzhen International Decorative Lighting Expo(hereinafter referred to as "Guzhen Lighting Fair")opened at the Light Capital Guzhen Convention and Exhibition Center in Zhongshan City, Guangdong Province.

The 33rd Guzhen Lighting Fair revolves around the theme "Guzhen Decorative Lighting Illuminates the World", positioned withprofessionalism, market orientation, and internationalization, creating anintegrated industry / supply chain exhibition and trade platform linking exhibitions with stores, integrating exhibitions with online networks, and combining online and offline operations. The main venue is set at the Light Capital Guzhen Convention and Exhibition Center, jointly withLihe Lighting Expo Center, Huayi Plaza, Starlight Alliance, Light Capital Times Square, Guyi Ruifeng International Lighting Accessories City, Guyi Qingfeng LED Commercial Plaza, Guzhen Chang'an Lighting Accessories Electronics City, Caosan International Lighting Accessories City, 8 sub-venues,with a total exhibition area exceeding 1.5 million square meters.

As of 12:00 noon on October 21,the number of real-name registrations at the main venue exceeded 50,000; overseas attractednearly 6,000 registrations from 144 countries and regions.

At the opening ceremony, Huang Xianlong, Deputy Secretary of the Party Committee and Mayor of Guzhen Townpointed out in his speech:

Huang Xianlong

[ Deputy Secretary of the Party Committee and Mayor of Guzhen Town ]

As the largest decorative lighting exhibition in the Asia-Pacific region, the Guzhen Lighting Expo attracts over 350,000 visitors for procurement annually, covering more than 180 countries and regions worldwide. Over the past 30 years, Guzhen's lighting industry and the Lighting Expo have mutually promoted, achieved, and advanced together. Currently, Guzhen Town is striving to build a manufacturing, trade, design, information, and technology center for the lighting industry, firmly promoting the manufacturing sector towards substance and innovation, and vigorously implementing the "Settle Down, Return Home, Build New Home" initiative for billion-yuan enterprises. Comprehensively advancing "intelligent transformation and digital conversion", introducing high-quality supply chain resources from upstream and downstream, nearly 85% of enterprises above designated size in the town have achieved digital and intelligent transformation. Focusing on leading industries and future development directions, targeting the "Six New" fields, precisely drawing investment maps, and vigorously cultivating specialized and multi-skilled talents. Increasing enterprise services and policy support, providing efficient special services such as "start construction upon land acquisition, commence production upon completion". Fully advancing the construction of three major industrial platforms covering over 10,000 mu, enhancing the carrying capacity of industrial carriers.

Liu Shengping, Executive Chairman of the China Association of Lighting Industry（中国照明电器协会）, pointed out in his speech:

Liu Shengping

[ Executive Chairman of the China Association of Lighting Industry（中国照明电器协会） ]

The Guzhen Lighting Expo is positioned with professionalism, market orientation, and internationalization, and its influence at home and abroad has continued to rise in recent years. It has become an important exhibition for showcasing the latest development achievements of the industry and promoting consumption transformation and upgrading. The China Association of Lighting Industry will actively implement the decisions and deployments of the Party and the state, formulate the industry's "15th Five-Year" development plan, continue to fully support the development of the lighting industry in Guzhen Town, lead and serve the industry in accelerating the construction of a modern industrial system, and accelerate the development of new quality productive forces.

At the opening ceremony, the nation's first AI large model application platform for decorative lighting—Xingyao★Zhihui was launched. It is understood that this platform was jointly created by the Guzhen Town Government, Zhongshan Telecom, and senior industry enterprises. With its self-developed vertical AI model as the core, it deeply integrates real-time data, connecting the entire supply chain from R&D and design to precision marketing and smart services, redefining the decorative lighting industry ecosystem and allowing the world to witness the wisdom and charm of China's decorative lighting.

In addition, 20 key projects were signed on-site, divided into batches such as "Projects included in the Manufacturing Enterprise Settlement Plan", "Cultural Tourism and Service Industry Projects", and "Implementation Projects of the Manufacturing Enterprise Settlement Plan", with a total investment of 2.5 billion yuan.

On the first day of the exhibition, there was a steady stream of people at the registration counters and exhibition hall entrances, with a large number of exhibitors and buyers from around the world visiting individually or in groups, creating a very lively atmosphere.

The main venue of the 33rd Guzhen Lighting Fair is located at the Guzhen Conference and Exhibition Center, jointly with 8 sub-venues including Lihe Lighting Expo Center, Huayi Plaza, and Star Alliance, creating a grand Lighting Fair pattern with exhibition-store linkage and exhibition-online integration.

Exhibits cover smart lighting, home lighting, commercial lighting, outdoor lighting, specialized luminaires, machinery and equipment, auxiliary accessoriesand other full-chain categories of the lighting and decorative lighting industry, showcasing tens of thousands of "specialized, refined, distinctive, and innovative" products and cutting-edge industry technological achievements.

Compared to previous years, the exhibition area setup emphasizes full-chain and panoramic display more, with each hall in the main venue balancing unique themes and category integration: For example, Hall A focuses on smart lighting, centrally displaying new achievements such as intelligent sensing light control systems and AI dimming; Hall B emphasizes home and commercial lighting, introducing light environment scenario displays such as natural light simulation and circadian rhythm regulation.

In addition, outdoor lighting, cultural tourism亮化, smart security, machinery and equipment, auxiliary accessoriesare all presented one by one, displaying key links in the upstream, midstream, and downstream of the lighting and decorative lighting industry chain, promoting the clustering of large, medium, and small enterprises with complementary advantages.

As the trade center for the lighting and decorative lighting industry, Guzhen Town uses the Light Fair as a platform, adopting the "exhibition-driven conferences, conference-promoted exhibitions" model to fully develop new trade formats and models, promoting more efficient achievement transformation and economic and trade docking.

This edition of the exhibition will collaborate with the Guangdong E-commerce Association to jointly hold events such as the "Guangdong E-commerce Association High-end Private E-commerce Sharing Session" and the "2025 Guangdong (Zhongshan) Lighting Industry Belt Emerging Market Platform Matchmaking Meeting".

There is also the "Global Buyer Procurement Tour", which specially invites hundreds of powerful overseas purchasers to form groups to attend the fair, setting up supply-demand matchmaking sessions, branch venue guided tours, cocktail networking receptions, etc., to promote precise docking between supply and demand sides and deepen cooperation.

This edition of the Lighting Expo focuses on building a multi-level platform for exchange and dialogue, centering on key topics such as supply chain collaboration, cross-border e-commerce cooperation, innovation in lighting product marketing, and green lighting. It invites industry experts, scholars, and leaders from top enterprises to deliver keynote speeches and engage in thematic dialogues, including events like "Lighting Products and Marketing Innovation Exchange Meeting" and "Smart Home Lighting Ecosystem Co-creation Exchange Meeting".

Among them, the "Smart Home Lighting Ecosystem Co-creation Exchange Meeting" will invite industry experts and corporate representatives from China Telecom, Xiaomi, and others, focusing on themes such as intelligent lighting products, digital production management, and R&D and marketing innovation. It aims to comprehensively strengthen the exchange and sharing of industry resource information, enhance trend analysis, innovation releases, and industry promotion, promote high aggregation of industry information, and build an information高地.

In addition, online event live streaming will be conducted simultaneously during the exhibition, committed to creating an exhibition that links the upstream and downstream of the global lighting and decorative lighting industry and drives industry upgrades, promoting high-quality development of the lighting and decorative lighting industry.