Guzhen Decorative Lighting, Illuminating the World. The 33rd China Guzhen International Decorative Lighting Expo will grandly open on October 22.
On the morning of October 15, the press conference for the 33rd China Guzhen International Decorative Lighting Expo (hereinafter referred to as the Guzhen Lighting Expo) was held in Guzhen Town, Zhongshan City. Huang Xianlong, Deputy Secretary of the Party Committee and Mayor of Guzhen Town, Zhongshan City; Liang Yongbin, Member of the Party Committee of Guzhen Town; Hu Diehui, Deputy Mayor of Guzhen Town; and Lin Huabiao, General Manager of Zhongshan Guzhen Light Capital Expo Co., Ltd., attended the conference. The conference focused on introducing the preparations for the 33rd Guzhen Lighting Expo and answered reporters' questions regarding the overall arrangement, preparation status, and unique highlights of the exhibition.
1. Thousands of enterprises exhibiting together, building a full Industry / Supply chain exhibition and trade platform
The 33rd Guzhen Lighting Expo is scheduled to open on October 22, 2025, and will last for four days, until October 25. With the theme "Guzhen Decorative Lighting, Illuminating the World," and focusing on the three major positions of "professionalization, marketization, and internationalization," it aims to create an integrated Industry / Supply chain exhibition and trade platform that links exhibitions with stores, integrates exhibitions with online networks, and combines online and offline experiences.
As of 5:00 PM on October 14, there were a total of 1,007 exhibiting companies at the main venue, primarily from Zhongshan, Shenzhen, Foshan, and Dongguan. The total number of real-name pre-registrations for the main venue approached 40,000, representing a year-on-year increase of 3.33%. Among them, nearly 5,700 individuals from 140 countries and regions completed real-name pre-registration, a year-on-year increase of 2.46%. This edition of the Lighting Fair will implement real-name registration for all attendees entering the venue. Before 12:00 PM on October 18, visitors who complete real-name pre-registration can waive the on-site registration fee of 100 yuan. All attendees at the main venue do not need to exchange for badges; they can enter for viewing after swiping their ID cards or using facial recognition. Overseas visitors need to bring their Mainland Travel Permit for Hong Kong and Macao Residents/Taiwan Compatriot Permit/Passport for on-site verification.
II. Three Major Highlights, Continuously Polishing the "Golden Brand" of Guzhen Lighting Fair
Highlight 1: Further Upgrade of Exhibition Layout, Showcasing Chains, Ecosystems, and Scenarios
The main venue of the 33rd Guzhen Lighting Fair is located at the Guzhen Conference and Exhibition Center of the Lighting Capital. It joins hands with 8 sub-venues including Lihe Lighting Expo Center, Huayi Plaza, and Star Alliance to build a grand lighting fair pattern featuring linkage between exhibitions and stores, and integration of exhibitions and online platforms.
The exhibits cover the full chain categories of the lighting and decorative lighting industry, including smart lighting, home lighting, commercial lighting, outdoor lighting, special-purpose luminaires, machinery and equipment, auxiliary materials and accessories, etc. Tens of thousands of "specialized, refined, distinctive, and innovative" products and frontier technological achievements in the industry will be displayed.
Compared to previous editions, the exhibition layout emphasizes a comprehensive, full-chain panoramic display. Each pavilion at the main venue balances unique themes with category integration: Hall A focuses on [[10. 智能照明与控制]]smart lighting, showcasing new achievements such as intelligent sensing light control systems and [[10. 智能照明与控制]]AI dimming; Hall B highlights residential and commercial lighting, introducing light environment scenarios like natural light simulation and circadian rhythm regulation. Additionally, outdoor lighting, cultural tourism illumination, smart security, mechanical equipment, accessories, and components are presented one by one, displaying key links across the upstream, midstream, and downstream of the [[17. 产业与经济常用词]]lighting industry supply chain, promoting clustering of large, medium, and small enterprises with complementary advantages.
Highlight 2: Multiple trade activities launched simultaneously, precise matching of supply and demand, "seamless" negotiations
As a trade center for the [[7. 灯具与光学配光]]decorative lighting industry, [[16. 产业集群与地区]]Guzhen Town uses the Light Fair as a platform, adopting the model of "exhibitions driving conferences, conferences promoting exhibitions" to vigorously develop new trade formats and models, making result conversion and economic-trade docking more efficient. This edition will collaborate with the Guangdong Provincial E-commerce Association to jointly hold events such as the "Guangdong Provincial E-commerce Association High-end Private E-commerce Sharing Session" and the "2025 Guangdong (Zhongshan) Lighting Industry Belt Emerging Market Platform Docking Meeting". There will also be the "Global Buyer Procurement Tour", specially inviting hundreds of powerful overseas buyers to form groups to attend, setting up supply-demand matching meetings, sub-venue guided tours, cocktail networking sessions, etc., to promote precise docking between supply and demand sides and deepen cooperation.
Highlight 3: Building a multi-level dialogue platform to deepen industry information aggregation
This edition of the Light Fair focuses on building a multi-level communication and dialogue platform. Centering on key topics such as supply chain collaboration, cross-border e-commerce cooperation, innovation in lighting product marketing, and [[13. 节能、寿命与评价]]green lighting, it invites experts, scholars, and leaders from leading enterprises in the industry to deliver keynote speeches and engage in thematic dialogues. These include the "Lighting Product and Marketing Innovation Exchange Meeting" and the "Residential Lighting Intelligent Ecology Co-creation Exchange Meeting". Among them, the "Residential Lighting Intelligent Ecology Co-creation Exchange Meeting" will invite industry experts and corporate representatives from China Telecom, Xiaomi, and others, focusing on themes such as the intelligence of lighting products, digitalization of production management, and innovation in R&D and marketing, to comprehensively strengthen the exchange and sharing of industry resource information, enhance trend analysis, innovation releases, and industry promotion, promote high aggregation of industry information, and construct an information highland.
In addition, live online events will be held concurrently during the exhibition, dedicated to creating an event that links the upstream and downstream of the global lighting and decorative lighting industry and drives industry upgrades, promoting high-quality development of the lighting and decorative lighting industry.
3. Provide high-quality supporting services for the exhibition to showcase its new charm
1. Scientific disinfection to build a strong barrier against epidemic prevention. We are currently still in the peak mosquito activity period, and the prevention and control situation for mosquito-borne infectious diseases such as Chikungunya fever remains severe and complex. To ensure epidemic prevention safety at this Lighting Fair, the organizers strictly implement the deployment requirements of provincial and municipal authorities regarding epidemic prevention and control, adhere to scientific planning and meticulous organization, and have specially formulated prevention and control plans and contingency systems for mosquito-borne infectious diseases. Special supervision and inspections are conducted within the exhibition area and its surroundings to fully implement comprehensive prevention and control measures such as mosquito prevention and eradication. Scientifically and efficiently carry out mosquito prevention and eradication disinfection work; during the preparation period for the Lighting Fair, increase the intensity and frequency of cleaning up mosquito breeding environments and mosquito disinfection to ensure sustained efficacy and no blind spots, striving to reduce mosquito density. Meanwhile, all exhibitors and attendees must spray mosquito repellent or mosquito-repellent floral water each time they enter the venue to effectively ensure personal protection.
2. Further improvement of supporting services. This Lighting Fair has made advance arrangements and implemented categorized measures to effectively enhance the level of supporting services and the participation experience of exhibitors and buyers.
First, the main venue will continue to implement "advance badge issuance and remote badge issuance", allowing all buyers to apply for badges online in advance and complete real-name authentication, reducing on-site queuing time, improving verification efficiency and entry speed. Domestic visitors can enter by swiping their ID cards and undergoing facial recognition; overseas visitors can obtain paper visitor badges at the counter with their electronic entry permits and valid identity documents.
Second, optimize supporting services. In terms of dining, the variety and brands have increased to meet the dining needs of merchants from different cultural backgrounds. In addition, the conference will continue to provide a series of supporting services such as luggage storage, medical care, express delivery, and translation, and introduce the Zhongshan City Decorative Lighting Intellectual Property Rights Protection Center to work on-site, providing exhibitors with rapid intellectual property rights protection services.
Third, optimize transportation. The conference encourages merchants and visitors to take shuttle buses to attend. Starting from October 21, multiple free shuttle buses will be set up at Guangzhou Baiyun Airport to the sub-venues Lihe Lighting Expo Center and Huayi Plaza; during the exhibition, free shuttle bus services will be provided at Guangzhou Baiyun Airport, Zhuhai Jinwan Airport, Zhongshan Expo Center (Shenzhen-Zhongshan Link Hub), Zhongshan Passenger Port, and Guzhen/Xiaolan Intercity Railway Station. In addition, there are multiple direct special lines from major sub-venues within the town to the main venue. Temporary parking lots are available at Guzhen Intercity Railway Station and Guzhen People's Square, with shuttle buses to the exhibition halls, while parking inside the exhibition halls is reserved for exhibitors' vehicles only. For visitors taking ride-hailing services or taxis, a temporary pick-up and drop-off point has been set up in the rightmost lane of Dongxing East Road next to the main venue for convenient stop-and-go access.
3. New Media Communication Competition expands the reach of the Lighting Expo. To comprehensively and multi-dimensionally showcase the industrial strength and cultural heritage of Guzhen, the Lighting Capital, create a favorable public opinion atmosphere for the successful holding of the Lighting Expo, and help achieve a "double improvement" in brand communication and influence, the "Good Lights in Guzhen — 2025 Guzhen Lighting Expo New Media Communication Competition" will be held during this Lighting Expo. Creators can produce diverse content around the development history of the Lighting Capital, the historical evolution of the Lighting Expo, industrial innovation achievements, and exhibition highlights. The competition features two tracks: short videos and live streaming. The short video submission started on August 19 and ends at 12:00 on October 19; the live streaming competition is scheduled for the opening day of this Lighting Expo, and the award ceremony is tentatively scheduled for the evening of October 24.
