3-day countdown | Guzhen Lighting Fair's 5 empowerment initiatives renew the future of the industry

From October 22 to 25, 2025, the 33rd Guzhen Lighting Fair will grandly open at the Guzhen Convention and Exhibition Center in Zhongshan, Guangdong Province.

As one of the global barometers for the lighting and decorative lighting industry, the fair is positioned with "professionalism, market orientation, and internationalization", focusing on online-offline integration and a dual-track global strategy to connect domestic and international trade channels.

Leveraging the momentum of "5 major empowerment forces", the Guzhen Lighting Fair is weaving a vast network of global trade and innovation ecology: driven by "exhibition-store linkage and exhibition-online integration" as the axis, driving the industry towards a leap in intelligence, green development, and globalization, forging a powerful engine for the high-quality development of the lighting industry.

Empowerment 1: 100,000 buyers gather at the source origin, 3,600+ brands build a trade盛会 together

依托“中国灯饰之都”千亿级产业集群优势，本届展会以灯都古镇会议展览中心为主会场，联动镇内8大专业灯具卖场，共同打造超150万平方米的展贸空间，汇聚3600余家优质企业。

Coinciding with the peak production and sales season in autumn, this exhibition will gather over 100,000 global professional buyers, including traders, wholesalers, engineering contractors, and cross-border e-commerce participants. Data from the Autumn 2024 exhibition shows that overseas visitors reached 7,715, a year-on-year increase of 35.39%, covering 141 countries and regions, with nearly 80% having purchasing decision-making authority, fully demonstrating the magnetic effect of the Guzhen Lighting Expo in the global lighting industry chain.

Empowerment 2: Export-oriented, domestic sales coordinated, connecting the global trade golden channel

This exhibition implements a dual-track drive of "export-oriented, domestic sales coordinated", building a golden trade channel connecting the world.

Export Side – Riding the wave of a 26.4% year-on-year (YoY) surge in Zhongshan's luminaire export value in the first half of 2025, the Guzhen Lighting Fair has locked in the prime October slot to precisely meet overseas restocking demands for Christmas and New Year. The organizers have invited multiple overseas buyer groups for concentrated visits, setting up exclusive procurement matchmaking zones on-site to help exhibitors seize the year-end order window and rapidly boost export momentum.

Domestic Sales Side – The exhibition collaborates deeply with over a hundred mainstream media outlets and industry platforms in China, forming an omni-media communication matrix; online, it relies on precise multi-channel投放 via short videos, social media, and search engines, while simultaneously penetrating key decorative lighting and illumination retail markets nationwide to lock in and invite agents, wholesalers, project contractors, and cross-border e-commerce buyers across the entire chain, achieving closed-loop marketing with pre-show预热, in-show traffic generation, and post-show continuous matchmaking.

Empowerment Three: Eight halls and thousands of enterprises exhibit together, with full-chain categories renewed and upgraded

The main venue's 8 major exhibition halls cover the full industry chain categories including smart lighting, home lighting, commercial lighting, outdoor lighting, special-purpose luminaires, machinery and equipment, and auxiliary accessories, and centrally display tens of thousands of "specialized, refined, distinctive, and innovative" products and frontier industry technological achievements.

The exhibition will comprehensively optimize the layout of exhibition areas: ensuring that each hall highlights its characteristic theme while also taking into account category integration.

Hall A focuses on the Smart lighting and comprehensive brand exhibition area , gathering high-quality industry brands to showcase AI dimming and whole-house smart solutions;

Hall B focuses on residential and commercial lighting , introducing more health-oriented lighting environment technologies based on natural light simulation and circadian rhythm regulation, and strengthening cross-sector integration with architecture, home furnishing, and new energy.

Hall C centrally presents outdoor lighting, cultural tourism illumination, smart street poles, and integrated photovoltaic energy storage solutions ;

Halls D and E integrate mechanical equipment and auxiliary accessories ;

Halls F, G, and H feature dedicated zones for small and medium-sized specialized enterprises and cross-sector home furnishing exhibits .

At the same time, the exhibition will focus on introducing enterprises from emerging fields such as healthy lighting, Internet platforms, new energy, new displays, horticultural lighting, and off-grid lighting, building an industry ecosystem driven by the dual engines of "traditional + emerging".

Empowerment Four: Strict selection and matching via the Procurement Express Lane, with the "Global Buyer Procurement Tour" upgraded

In response to the peak foreign trade season, this edition of the exhibition launches the upgraded "Global Buyer Procurement Tour" (HBP), specially inviting hundreds of powerful overseas buyers to form a comprehensive procurement group, gathering buyers from Asia, Europe, Africa and other regions, and further optimizing the matching mechanism to fully meet buyers' needs, achieving precise docking through three core activities and creating an efficient and friendly business atmosphere.

Supply-Demand Matching Meeting: Based on big data algorithms and manual matching, screen exhibitors with international certifications such as CE/UL/CSA, locking in cooperation intentions with core markets in Southeast Asia, South Asia, the Middle East, etc. in advance;

Sub-venue Guided Tour Group: Overseas buyers visit the sub-venue—Huayi Plaza on-site, achieving one-stop procurement of "exhibition + marketplace";

Cocktail Networking Session: Facilitate business discussions between supply and demand parties in a relaxed evening atmosphere, fostering connections, information sharing, and mutual value creation.

Empowerment Five: International Certification + Original Design Protection, Solidifying the Foundation of Industry Trust

Quality is the prerequisite for smooth transactions. The 33rd Guzhen Lighting Fair adheres to the principle of "Quality as the Foundation, Innovation as the Wings," strictly screening exhibitors with domestic and international certifications, and collaborating with the Zhongshan (Decorative Lighting) Intellectual Property Rapid Rights Protection Center to handle infringement complaints on-site, safeguarding original designs. This builds an efficient and credible full-chain quality assurance platform for global buyers, leading the industry towards a new stage of high-quality development.

From October 22 to 25, the 33rd Guzhen Lighting Fair will grandly open in Guzhen, Zhongshan. Leveraging a trillion-yuan industrial cluster, it creates an ultimate "low-cost, high-efficiency, one-stop" procurement experience for global buyers, warmly inviting lighting professionals worldwide to attend the event and secure business opportunities.