The 33rd Guzhen Lighting Fair
From October 22 to 25, 2025, the 33rd Guzhen Lighting Fair will grandly open at the Guzhen Conference and Exhibition Center in Zhongshan, Guangdong!
This edition is themed"Guzhen Decorative Lighting Illuminates the World", gatheringover3600 pearls of the lighting industry supply chain, unfoldingmore than1.5 million square meters of exhibitionarea'sscroll of light and shadow;smart lighting, home lighting, commercial lighting, outdoor lighting, specialized luminaires, machinery and equipment, raw materials and accessoriesare all included, once again resetting the global lighting "barometer".
During the fair, Guzhen will simultaneously launch more than ten conferences and new product release events, adopting a"Insight Sharing + Technology Demonstration + Trend Interpretation"multi-dimensional rhythm, especially at the main venue—the Guzhen Conference and Exhibition Center, focusing onproduct marketing, smart lighting, environmental protection, cross-border e-commerce, short video operations, providing the industry with a practical and actionable thinking platform.
The current lighting and decorative lighting industry is facing the dual opportunities and challenges of accelerated technological iteration and upgraded consumer demand. Product innovation and marketing model革新 have become the key for enterprises to break through and achieve growth.
To help enterprises take the lead in a changing landscape, on the afternoon of October 22, the "Lighting Product and Marketing Innovation Exchange Meeting", organized by the China Association of Lighting Industry（中国照明电器协会）, will kick off at the Guzhen Conference Center.
The conference will focus on technological breakthroughs, design upgrades, and innovative marketing practices in the digital era , inviting industry experts and benchmark enterprises to share insights, providing vivid cases and replicable paths to open up new growth tracks for lighting professionals.
Driven by the "Dual Carbon" strategy, the deep integration of IoT and artificial intelligence, promotes the industry's upgrade towards intelligence, greening, and energy saving, urging the industry to enter a period of rapid growth.
Guzhen Lighting Expo will join forces with Guzhen Decorative lighting Media to hold the "Shining Forward, Smart Chain Future – 2025 Smart Lighting Green Development Exchange Conference". This event will deeply analyze the green upgrade path of China's smart lighting supply chain, providing enterprises with industry insights and analysis of frontier technology trends.
Trend Release:Centering on the "Dual Carbon" goals, showcasing the latest trends in the smart lighting supply chain from upstream technology to downstream scenario applications, revealing the new generation of smart lighting "black technology";
Demand Decoding:Inviting elites from three fields: core technology, product application, and terminal market to discuss together, exploring the "hit product genes" of smart lighting products against the market background where the penetration rate of smart homes exceeds 40%.
The Guzhen Lighting Expo has been committed to promoting the practical implementation of "Cross-border E-commerce + Industrial Belt". This exhibition will once again join hands with the Guangdong E-commerce Association to hold the "2025 4th Guangdong (Zhongshan) Lighting Industry E-commerce Resource Matchmaking Conference" on the afternoon of October 24.
The conference focuses on "Platform Empowerment, Brand Globalization", highlighting the latest global trade trends and policies, integrating mainstream cross-border platforms domestically and internationally, and bringing millions of traffic resources to meet factories face-to-face; it also invites service providers specializing in tariff response, supply chain optimization, cash flow management, logistics and payment, closely combining AI technology with practical cases to provide lighting enterprises with one-stop solutions from product selection, compliance, and logistics to brand incubation, helping Guzhen decorative lighting sell globally and reach further markets.
On the morning of October 23, the borderless bridge connecting global luminaire supply and demand — the "Dengju Platform Launch Event" will be held at the Conference Center. The platform will integrate core resources from luminaire finished product and accessory manufacturers, creating a digitally empowered ecosystem from domestic mini-programs to overseas independent sites.
At the same time, Yang Guoding, head of "Lao Yang Talks Lights," a top KOL in the decorative lighting industry with a million-follower matrix across all platforms, will take the stage to share practical short-video experience. He will create replicable short-video "breakout" templates tailored for lighting enterprises, enabling traditional manufacturing to connect with digital traffic at the click of a button.
This edition of the Guzhen Lighting Fair upgrades to create "Good Lights in Guzhen — 2025 Guzhen Lighting Fair New Media Communication Competition", issuing a widespread call to short-video creators, live-streaming influencers, and new media enthusiasts across the country. Using short videos and live streaming as mediums, it aims to broadcast the intelligent manufacturing vitality, design trends, and commercial热度 of the Guzhen Lighting Fair and the Lighting Capital Guzhen to the world.
In addition, during the exhibition, the organizing committee will provide an immersive live streaming experience of "Cloud Touring the Exhibition", synchronously presenting the grandeur of the exhibition through online platforms.
Another flagship program: "Mingren Online Live Streaming" event will also take place as scheduled, inviting industry leaders, experts, scholars, and representatives from well-known enterprises to interact with global audiences through live streaming, sharing technology and analyzing trends.
As the peak autumn foreign trade season arrives, during the exhibition, the upgraded "Global Buyer Procurement Tour" (HBP) will also be prominently launched. Hundreds of powerful overseas buyers are specially invited to form a comprehensive procurement group, covering buyers from Asia, Europe, America, Africa, and other regions. At the same time, the matching mechanism is further optimized to fully meet buyer needs, promoting precise docking through three core activities and creating an efficient and friendly business environment.
Leveraging big data algorithms and manual precise matching, we screen exhibitors with international certifications such as CE/UL/CSA, locking in cooperation intentions with core markets like Southeast Asia, South Asia, and the Middle East in advance, allowing supply and demand parties to "meet, talk, and sign on the spot" at the exhibition.
The 33rd Guzhen Lighting Fair will use exchange and sharing as the intellectual engine, and new media communication and cloud exhibitions as communication links, redefining the value dimensions of industry exhibitions.
On October 22, in Guzhen, the Lighting Capital, we extend a golden autumn invitation to lighting professionals worldwide—come here, let ideas illuminate technology, let data drive orders, and let a single lamp connect the world.