Massive business opportunities in decorative lighting + a professional platform, the traffic secret is unlocked! The 33rd Guzhen Lighting Fair kicks off in October

October 22–25, the 33rd China· Guzhen International Decorative Lighting Expo (hereinafter referred to as: Guzhen Lighting Fair) will grandly open at the Light Capital Guzhen Convention and Exhibition Center in Guzhen Town, Zhongshan City, Guangdong Province. As the autumn harvest foreign trade event for the decorative lighting industry, this Guzhen Lighting Fair will bring unlimited business opportunities with a brand-new attitude!

As the industry's focus turns to Guzhen, the 33rd Guzhen Lighting Fair, with its magnificent "1+8+N" structure, outlines a new one-stop procurement event featuring exhibition-store linkage, exhibition-online integration, and online-offline synergy. Over 3,500 high-quality enterprises gather like bright stars in the Lighting Capital, creating an unprecedented industry spectacle.

The scale and quality of this exhibition have comprehensively improved. The main venue – the Guzhen Conference and Exhibition Center – will gather over a thousand high-quality enterprises. The layout of the newly optimized8 major exhibition halls has been enhanced, with Hall H expanded. The product matrix deeply covers the entire industry chain characterized by "Specialized, Refined, Differential, and Innovative" enterprises, including core categories such as smart lighting, home lighting, commercial lighting, outdoor lighting, landscape lighting, specialized luminaires, machinery and equipment, and auxiliary accessories, fully meeting diverse procurement needs.

In an era of rapid technological development and deeply ingrained green sustainability concepts, the decorative lighting industry is undergoing unprecedented transformation. AI deep integration with lighting, commercial intelligence, healthy light environments, energy saving, and upgrades in outdoor cultural tourism lighting are increasingly prominent trends.

The 33th Guzhen Lighting Fair precisely anchors industry development trends, focusing on innovative technology and cutting-edge concepts as its core, showcasing the latest products and solutions in smart living, commercial space light environments, healthy lighting, and cultural tourism night tours. Here, AI lighting achieves intelligent dimming and human interaction, commercial engineering solutions empower efficient space operation, healthy light environment products protect eye safety, and outdoor cultural tourism lighting creates immersive interactive night tour experiences, comprehensively presenting the innovation vitality and future direction of the decorative lighting industry.

Meanwhile, this Lighting Fair closely follows frontier topics such as smartAI, global expansion (cross-border e-commerce), and green low-carbon, carefully crafting a series of high-end exchange activities. Professional visitors can get up close to innovative achievements, gauge industry trends, and expand global business opportunities; exhibiting enterprises can not only comprehensively display their excellent products and advanced technologies but also stand at the forefront of the industry, gain insights into future trends, inject strong momentum into corporate development, and brave the tide in the wave of the times.

Looking back at the 32nd Guzhen Lighting Fair, its strong appeal and influence have set the stage for an exciting 33rd edition. In terms of domestic audience composition, attendees mainly came from Guangdong, while also reaching coastal cities in South China and East China. Manufacturers, wholesalers, retailers, and Dealers / Distributors accounted for nearly 50%, effectively promoting the development of manufacturing and distribution industries; over 76% of domestic attendees were corporate management, and over 80% had purchasing decision-making or participation rights, demonstrating the importance domestic enterprises place on the exhibition platform, viewing the Guzhen Lighting Fair as a key (Sales) channel for business expansion and market insight.

On the international front, the main venue of the 32nd edition attracted visitors from 141 countries and regions worldwide, with over 77% being corporate management and decision-makers; by continent, Asia accounted for 70.01%, Europe 11.23%, and Africa 10.21%, with a particularly large proportion from Belt and Road countries. These data affirm the value of the Guzhen Lighting Fair as a core platform for efficient trade and frontier information exchange in the global lighting Industry.

To help exhibitors precisely anchor business opportunities in the vast market, this Lighting Fair focuses on professional buyers such as manufacturers, dealers/distributors, exporters, importers, and commercial public decoration sectors. It innovates invitation channels to create new industry growth for lighting and decorative lighting enterprises.

Especially for importers and exporters, the Conference prominently launches the Super Buyer Group—the Global Buyer Procurement Tour project, sincerely inviting hundreds of powerful overseas procurement buyers with major purchasing decision-making authority, covering many current mainstream lighting luminaire export trade markets such as Southeast Asia, South Asia, Europe, and Africa. The event includes a welcome reception, supply-demand matching sessions, branch venue guided tours, and cocktail networking events. Using precise matching as the pen and efficient communication as the ink, it builds an unobstructed golden bridge of cooperation for both supply and demand sides.

据透露，古镇灯博会筹委会将在8月改版上线官方B2B网站“灯饰在线”及小程序“博华灯饰优选”，企业用户可上传企业介绍、产品信息、采购意向等丰富资料，平台运用先进的大数据算法，如同一位智慧“红娘”，精准匹配潜在合作对象。开展前，用户便能与心仪合作伙伴建立联系，深入沟通合作细节，让展会期间的交流更加高效顺畅，合作意向快速达成。

Currently, the pre-registration system for the exhibition has been officially launched on official channels such as the Guzhen Lighting Fair website and WeChat Official Account. Visitors can complete pre-registration before October 18, 2025 at 12:00 noon to obtain free tickets, without needing to purchase tickets or exchange badges on-site, allowing for quick entry, easy exhibition browsing, and a convenient, worry-free service experience.

The 33rd Guzhen Lighting Fair focuses primarily on exports while also catering to domestic sales, targeting the golden season of global lighting and decorative lighting production and sales, and building a super communication and display platform connecting internal and external markets. Here, industry peers can deeply reach overseas procurement demands, allowing products to cross mountains and seas, step onto the world stage, and open up new increments in global trade; they can also precisely link with domestic (Sales) channels, simultaneously activating domestic sales vitality. In the golden autumn of October, under the spotlight, we sincerely invite global lighting colleagues to gather in Guzhen, seize golden business opportunities, and jointly embark on a brilliant future!