Light and Shadow Build the City, Intelligence Leads the Future | 2025 Zhongshan Guzhen Cultural Tourism Light & Shadow, Outdoor and Engineering Lighting Exhibition Concludes Successfully

May 28

2025 Zhongshan Guzhen Cultural Tourism Light & Shadow, Outdoor and Engineering Lighting Exhibition

Concluded Successfully

This edition of the exhibition features a cross-border integration model of "Industry + Lifestyle", actively exploring innovative scenarios for "Outdoor Living + Coffee Spaces". During the event, the "Zhongshan Summer Coffee Carnival" was held concurrently, attracting a total of 23,000 visitors from 42 countries and regions.

As a professional exhibition in the vertical field of outdoor lighting, this edition gathered nearly 300 high-quality brand enterprises, showcasing over 10,000 cutting-edge "specialized, refined, distinctive, and innovative" products, attracting widespread attention and active participation from global outdoor engineering clients.

Relying on its parent exhibition, the Guzhen Lighting Fair, this exhibition stood out due to its vertical category characteristics. Exhibitors focused on niche fields such as outdoor lighting, engineering亮化 (lighting enhancement), and cultural tourism lighting, demonstrating the confidence of being "specialized"; buyer groups and major purchasers came in waves, achieving precise matching between production and sales, reflecting the value of being "refined"; exhibitors built unique competitiveness through material innovation, AI empowerment, and functional stacking, highlighting the advantage of being "distinctive".

Inside the exhibition halls, participating enterprises successfully drove traffic to new hit products through professional shopping guides and precise customization services. Buyers moved between booth areas, using online and offline guidance services and tools provided by the exhibition to quickly lock in highly matched high-quality suppliers, achieving an efficient procurement experience of "visit one exhibition, build a complete supply chain".

Many exhibitors and buyers stated that this exhibition strengthened deep and efficient communication between the production and sales ends of outdoor lighting, providing new ideas for the construction of smart cities and the upgrade of distinctive cultural tourism.

In 2025, national policies continue to exert force, with the cultural tourism industry and new-type urban construction becoming important strategies for driving the consumer market and adjusting the industrial structure. This Guzhen Outdoor Lighting Exhibition is based on the core advantages of Guzhen's "Five Centers"—Industry Center, Trade Center, Design Center, Information Center, and Technology Center, highlighting its unique value.

This exhibition leverages the resources and experience of the Guzhen Lighting Fair, utilizing a database of nearly 1 million professional buyers to attract massive traffic through omnichannel invitations. As the inaugural exhibition, it precisely aligns with trends in smart cities, cultural tourism night tours, and landscape lighting, providing a strategic high ground for enterprises to seize policy opportunities.

AI digital technology is deeply reshaping cultural tourism consumption patterns, and outdoor lightingbrightening is also undergoing a magnificent transformation from a single lighting function, stepping into a new era of "scenario storytelling + emotional resonance".

This exhibition comprehensively showcased cutting-edge AI+ solutions in the fields of outdoor lighting and cultural tourism illumination. AI dynamic tracking technologyaccurately captures user needs and provides real-time feedback; solar and new energy technologies are closely integrated with outdoor lighting; holographic projection technologycreates realistic virtual scenes within the venue; spatial sound field technologycreates an immersive effect from multiple dimensions.

These advanced technologies converge, creating highly interactive immersive scenarios on-site, allowing every visitor to be not just an observer, but a participant deeply immersed in the flow of light and shadow.

These innovative scenarios reflect the powerful reshaping force of digital technology on the cultural tourism industry, further promoting the vigorous development of digital cultural tourism, smart cloud tours, and immersive exhibitions, opening up directions and infinite possibilities for the industry where "technology empowers culture, and light warms hearts."

At the exhibition venue, numerous companies have carefully arranged displays showcasing diverse, intelligent, and customizednew outdoor products and solutions such as low-carbon lighting, off-grid lighting, solar lighting, and new photovoltaic modules. These exhibits fully demonstrate that under the "Dual Carbon" strategy, "low-carbon + intelligent" has become an important strategic direction for green urbanization.

Many exhibitors' products combine IoT technology, big data analysis, and intelligent management, capable of dynamically analyzing urban lighting energy consumption and achieving precise control, and can automatically adjust outdoor lighting brightness according to seasonal and day-night changes. Lighting not only beautifies the city nightscape but also optimizes resource allocation through intelligent technology, building a solid "green foundation" for smart city construction, injecting an "intelligent core", and creating a new paradigm for sustainable development.

This exhibition strengthens the "exhibition-driven conferences, conference-promoted exhibitions" model. The concurrently held "Guangdong (Zhongshan) Lighting and Decorative Lighting Industry E-commerce Resource Matchmaking Conference" promotes more efficient economic and trade matchmaking.

Gathering resources from well-known domestic and international e-commerce platforms such as Amazon, eBay, Shopee, Coupang, Jumia, Xiaohongshu, and MCN agencies, four special sessions were held on the current status, cases, and future expansion strategies for mainstream markets, non-US markets, domestic e-commerce, and social e-commerce in the decorative lighting industry. Platform managers shared the latest traffic strategies, solved enterprise entry and operational difficulties on-site, with full attendance, building a high-quality exchange platform to guide enterprises to explore new blue oceans in cross-border e-commerce.

Combining industry hot trends, multiple business exchange meetings were held during the exhibition, promoting the aggregation of Industry information and constructing an information highland.

Among them, the "AI-empowered High-quality Development Exchange Meeting for Outdoor Lighting Industry", hosted by China Association of Lighting Industry（中国照明电器协会）, conducted in-depth discussions and analyses on hot topics such as AI technology empowerment, low-carbon outdoor lighting, and Lighting design, providing novel ideas and directions for the transformation and upgrading of the outdoor lighting Industry, and further promoting technological innovation and market expansion in the sector.

"Light and Shadow Intelligent Manufacturing, Urban Landscape Symbiosis – 2025 High-quality Development Exchange Meeting for Urban Lighting" provided scientific and effective Solutions for digital transformation of outdoor lighting and cultural tourism night economy, with experts from different provinces discussing and analyzing differences and opportunities in the cultural tourism market.

To promote the deep integration of cultural tourism and the Industry, and expand the diverse value of the exhibition, from May 24 to 28, the "Zhongshan Summer Coffee Carnival" was held concurrently with the Guzhen Outdoor Lighting Exhibition at Hall C of the Lamp Capital Guzhen Conference and Exhibition Center.

本届咖啡嘉年华通过咖啡品鉴、手作体验、露营主题市集等配套活动，将户外照明与休闲体验相结合，打造了生活美学新场景，为露营灯具、太阳能庭院灯、便携储能设备类企业开辟了“场景化营销”的新思路。

New ecosystem, new vision, new model

2025 Zhongshan Guzhen Cultural Tourism, Light and Shadow, Outdoor and Engineering Lighting Exhibition

Successfully concluded!

The brilliance of the Lighting Capital continues

The 33rd Guzhen Lighting Fair, October 22–25

Golden Autumn Event, we look forward to your visit!