First Edition! Major Lighting Exhibition Announcement! Focusing on These Hot Sectors

May 26-28

2025 Zhongshan Guzhen Cultural Tourism Light & Shadow, Outdoor and Engineering Lighting Exhibition

(hereinafter referred to as "Guzhen Outdoor Lighting Exhibition")

will be held at the Guzhen Lighting Convention and Exhibition Center in Guzhen Town, Zhongshan City, Guangdong Province

Grand Opening

Click below to pre-register and get your exhibition ticket

The first Guzhen Outdoor Lighting Exhibition will focus on four core areas: cultural tourism lighting, outdoor lighting, engineering luminaires, and intelligent control systems . Many high-quality enterprise brands will showcase over 10,000 new "specialized, refined, distinctive, and innovative" products , fully demonstrating the frontier trends and innovation directions of the outdoor lighting industry. The exhibition integrates nearly 1 million professional buyer resources , committed to promoting the deep integration of the lighting industry and the cultural tourism economy, injecting new momentum into industry development. Concurrently, the 2025 Guangdong (Zhongshan) Lighting and Decorative Lighting Industry E-commerce Resource Matchmaking Conference will be held, building an efficient and precise exhibition and sales platform to help enterprises explore new market opportunities.

Relying on the lighting [[17. 产业与经济常用词]]supply chain cluster in Guzhen with a scale of over one hundred billion, this exhibition actively responds to national policy guidelines regarding smart cities, cultural tourism night tours, and [[9. 照明方式与应用]]landscape lighting. The exhibition comprehensively showcases cutting-edge technologies and innovative applications in the lighting industry, while covering multiple dimensions such as sales exhibitions, e-commerce matchmaking, and exchange activities, creating a full-link platform for the outdoor lighting sector from technological upgrades to commercial implementation.

Following the wave of digital technology reconstructing cultural tourism consumption, the exhibition will present cutting-edge [[17. 产业与经济常用词]]solutions such as holographic projection, [[1.3 技术缩写与型号（各语言通用，保留原文）]]AI dynamic tracking, and spatial sound field technology, carefully creating interactive immersive experience scenarios, allowing the audience to personally feel how innovative technology reshapes the night-time economy and cultural tourism experience.

This exhibition, in collaboration with the Guangdong E-commerce Association, will concurrently host the "2025 Guangdong (Zhongshan) Lighting and Decorative Lighting Industry E-commerce Resource Matchmaking Conference" , gathering top domestic and international e-commerce platforms, professional MCN agencies, high-quality supply chain resources, and industry authorities. It will share industry insights and analyze practical cases , providing enterprises with a full-process solution for "brand globalization + e-commerce operations + resource matchmaking" to help expand into international markets and enhance brand influence.

During the exhibition, multiple thematic exchange events will be held, bringing together professionals from fields such as lighting design, R&D, and e-commerce operations to jointly explore new opportunities and paths for the integration of outdoor lighting, the decorative lighting industry, and e-commerce. The events will deeply analyze industry trends, share practical experience, and help enterprises seize new market development opportunities.

To deeply cover the core audience of the outdoor lighting supply chain and broader commercial traffic, Guzhen Lighting Fair has built a comprehensive promotional matrix featuring "online-offline linkage, covering multiple regions across China" . By combining multi-platform online promotion with multi-channel offline layout , it effectively enhances the exhibition's communication volume, precisely reaches more target customer groups, gathers popularity for the exhibition, and expands market influence.

Go deep into the frontline of the lighting and decorative lighting market, invite manufacturers and buyers face-to-face, improving the precision and efficiency of resource matching.

From March 30 to April 3, the 2025 Shanghai Tourism Industry Expo will be held at the National Exhibition and Convention Center (Shanghai), Shanghai World Expo Exhibition & Convention Center, Shanghai New International Expo Center, and Shanghai Cross-Border Procurement Convention & Exhibition Center. The five cluster exhibitions include HOTELEX Shanghai International Hotel & Catering Industry Expo, Shanghai Tourism Industry Expo Theme Pavilion, Shanghai International Boat Show & Lifestyle Shanghai Show, Shanghai International Hotel & Commercial Space, Office & Public Space Expo, and Visual Merchandising Expo, covering 15 major industry categories and 68 exhibition sections.

In this context, the Guzhen Outdoor Lighting Exhibition has set up premium advertising spaces in the core area of the New International Expo Center, precisely attracting high-quality buyer groups such as hotel contractors, cultural tourism investors, and design institutes, providing an efficient platform for professional visitors to experience, negotiate, and learn.

Display stands and other promotional materials are placed in multiple hotels in Guzhen, the host location of the exhibition, reaching both exhibitors and buyers.

Through multi-platform linkage including the official website, WeChat Official Account, Mini Program Video Channel, and Douyin Account, we deliver the latest updates of the Guzhen Outdoor Lighting Exhibition in real time, ensuring information precisely reaches every potential visitor.

▲Official Account

▲ Mini Program

▲ WeChat Channels

▲ Douyin Account

线上宣传全面启动，覆盖百度搜索广告、微信朋友圈信息流广告等核心平台，精准触达照明行业从业者及关联领域用户。通过多渠道联动与智能推送，展会信息高效覆盖目标人群，实现展会曝光与用户转化双提升。

The official website of the Guzhen Town Government in Zhongshan City features online advertisements for the exhibition, strengthening its influence within the industry.

We have established deep cooperation with Zhongshan Daily, Dengdu Guzhen, and other mainstream mass media, as well as with multiple professional lighting industry platforms such as Guzhen Lighting News and Dingdian Media. By integrating authoritative print media, industry websites, and exhibition resources, we achieve omni-channel coverage of exhibition updates. We push the latest information in real time to precisely reach core audiences such as dealers, manufacturers, and contractors, ensuring efficient communication and marketing.

The exhibition meticulously crafts a full-cycle service chain, providing not only comprehensive and detailed services but also launching multiple exclusive benefits, including exquisite gifts, business opportunities, and priority privileges, to enhance the exhibition experience in all aspects.