22 projects signed! Total investment exceeds 3 billion! The Guzhen Lighting Fair grandly opens
On March 18, 2025,the 4-day 32nd Guzhen Lighting Fairgrandly opened at the Light Capital Guzhen Convention and Exhibition Center in Zhongshan City, Guangdong Province.
This edition centers on the theme "Guzhen Decorative lighting Illuminates the World", positioned with professionalism, market orientation, and internationalization, creating an integrated Industry / Supply chain exhibition and trade platform linking exhibitions with stores, integrating online and offline channels.
The main venue is set at the Light Capital Guzhen Convention and Exhibition Center, jointly with Lihe Lighting Expo Center, Huayi Plaza, Star Alliance, Light Capital Times Square, Guyi Ruifeng International Lighting Accessories City, Guyi Qingfeng LED Commercial Plaza, Guzhen Chang'an Lighting Electronics City, Caosan International Lighting Accessories City8 sub-venues, with a total exhibition area exceeding 1.5 million square meters.
Short videos show you the grand scene
22 key projects signed on-site with total investment exceeding 3 billion yuan
At the opening ceremony, He Ye, Vice President of China National Light Industry Council and Chairman of China Association of Lighting Industry (CALI), delivered a speech:
stated that the Guzhen Lighting Expo is positioned with professionalism, market orientation, and internationalization, always building an exhibition and trade platform around the latest technologies, key products, and leading brands in industry development. Its domestic and international influence continues to rise, making it an important exhibition for showcasing the latest achievements in the lighting industry and promoting consumption transformation and upgrading. The China Association of Lighting Industry will continue to support the development of the lighting industry in Guzhen Town, enhancing new momentum for its development from multiple dimensions such as technological innovation, standard leadership, talent cultivation, market expansion, and brand promotion, thereby assisting the transformation and upgrading of the lighting industry in Guzhen Town.
Zhou Zuode, Vice Mayor of Zhongshan Municipal People's Governmenttook the stage to deliver remarks:
He pointed out that Zhongshan is currently deeply studying and implementing the important speeches and instructions of General Secretary Xi Jinping. In accordance with the provincial party committee's "1310" specific deployment, it is vigorously promoting the construction of the Pearl River Estuary East-West Bank Integration Development Reform and Innovation Experimental Zone, seizing the major opportunity of the Shenzhen-Zhongshan Link opening, building the "Ten Fleets" of modern industry clusters, expanding volume and improving quality of cross-border e-commerce, and promoting the cluster's "chain-style going global" . We sincerely invite lighting and decorative lighting enterprises and dealers/distributors to join us in seeking common development, working together to promote the deep integration of the lighting and decorative lighting industry with artificial intelligence technology , and polishing the golden signboard of "Guzhen Decorative Lighting" to new heights!
Xue Zhiguo, Secretary of the Party Committee of Guzhen Town, stated in his address
Guzhen Town has always adhered to high-quality exhibition organization, continuously amplifying the "multiplier effect", and striving to build an international trade platform that empowers both "bringing in" and "going out". During the exhibition, a series of activities such as Guangdong Province's "Cross-border E-commerce + Industrial Belt" supporting the "Hundreds, Thousands, and Ten Thousands Project" will also be held; this May, it will host the Summer Lighting Expo for the first time, upgrading from two exhibitions per year to three, continuously expanding the influence and appeal of the Guzhen Lighting Expo.
Key guests attending the opening ceremony are as follows:
It is understood that 22 key projects were signed at the opening ceremony site, divided into multiple batches such as "Guzhen Town Billion-Yuan Enterprise Settlement Plan Implementation Projects" and "Guzhen Town Billion-Yuan Enterprise Settlement Plan Pool Projects (Fourth Batch)", with a total investment exceeding 3 billion yuan.
The batch of AI industry empowerment projects and low-altitude economy intelligent manufacturing projects signed therein means that Guzhen Town is planning the layout of emerging industries and future industries, promoting the deep integration of artificial intelligence and the real economy, and helping the lighting and decorative lighting industryshift from "cost competition" to "intelligent value-added".
In addition, the launch ceremony of the 2025 China International Lighting/Luminaire Design Competition was held on site. The competition will focus more on the impact of technological innovation on design, aiming to inspire more design inspiration through the superposition of art and technology, showcasing innovative masterpieces!
Three major highlights lead the high-quality development of the lighting and decorative lighting industry
For this edition of the Guzhen Lighting Fair, the total exhibition area of the main venue exceeds 58,000 square meters. A new ceramic lighting zone has been added , showcasing new ceramic luminaires that ingeniously blend traditional craftsmanship with modern aesthetics . The delicate texture of the ceramics complements the lighting function perfectly, highlighting their unique artistic charm.
The combination of advanced ceramic firing techniques and lighting technology ensures both high quality and high performance of the luminaires , adding a unique cultural and technological dimension to the exhibition and promoting collaborative innovation between the lighting/decorative lighting and ceramic industries.
Currently, AI is driving an industry transformation. This Lighting Expo actively embraces this trend, with "AI+Light Technology" as its core, comprehensively showcasing technological breakthroughs and scenario innovations in the field of smart lighting. The exhibition will present cutting-edge technical solutions and industry trends such as "Healthy Lighting + Scenario Experience" and "Light Space + Cross-boundary Integration", displaying innovative achievements like intelligent sensing light control systems and adaptive healthy lighting algorithms.
The site is expected to display over 100,000 exhibits, gathering new products in lighting and decorative lighting, including smart lighting, home lighting, commercial lighting, outdoor lighting, specialized luminaires, machinery, auxiliary materials and accessories, fully exploring and showcasing new application forms of light, fully reflecting the "cutting-edge professional" characteristics.
A number of local lighting enterprises that have grown relying on AI technology will also appear at the exhibition, showcasing healthy lighting products, full-spectrum technology products, emotional lighting experience technology, intelligent security, smart cities, digital cultural tourism and other smart devices and solutions.
From March 18 to 19, the Launch Ceremony of the 2025 Guangdong "Cross-border E-commerce + Industrial Belt" Series Activities Supporting the "Hundreds, Thousands, and Ten Thousands Project" and the Special Event for Zhongshan Guzhen Decorative Lighting will be held in Guzhen, Zhongshan.
The event will feature comprehensive exhibitions, policy presentations, resource matching, talent recruitment sessions, and product selection from industrial belts. The first batch of 10 pilot industrial belts for "Cross-border E-commerce + Industrial Belt" in the province will be announced on-site, along with the release of Zhongshan City's Three-Year Action Plan to promote cross-border e-commerce empowering the decorative lighting industrial belt and supporting the "Hundreds, Thousands, and Ten Thousands Project". A special Zhongshan Guzhen Decorative Lighting Industrial Belt Exhibition Area will be set up, inviting major e-commerce platforms, professional service agencies, and enterprises from the industrial belt to showcase their offerings and introduce services, fully supporting and guiding more enterprises to actively explore the new blue ocean of cross-border e-commerce, promoting exchange and resource integration.
In addition, the organizers have specially arranged 3 resource matching sessions and 1 seminar on industry-education integration, covering cross-border e-commerce platforms such as Amazon, SHEIN, and Alibaba.com, as well as ecosystem service providers, financial institutions, and overseas warehouses, to introduce high-quality bulk buyer resources.
On the evening of March 18, the themed event "Lighting Capital Guzhen Cross-border E-commerce Night" will be held simultaneously, providing an efficient communication environment for both supply and demand sides, enabling direct face-to-face precise matching, and building a multi-level, comprehensive, and high-quality exchange platform.
On March 19, the "AI-Enabled High-Quality Development Exchange Meeting for the Lighting and Decorative Lighting Industry", hosted by the China Association of Lighting Industry（中国照明电器协会） and the People's Government of Guzhen Town, Zhongshan City, will be held at the Exhibition Center. The event will focus on the deep integration of artificial intelligence with the lighting and decorative lighting industry, inviting enterprises to present various technical routes for AI-enabled industrial development, exploring how AI technology will empower the ecosystem of the lighting and decorative lighting industry, leading the industry towards intelligent and professional advancement.
During the exhibition, events such as "Integration of Light and Intelligence, Practicing Dual Carbon Goals — 2025 New Product Launch and Green Development Exchange Meeting for the Lighting Industry" and "Decorative Lighting Going Global · Anchoring Southeast Asia — 2025 Zhongshan Lighting and Decorative Lighting Industry Cross-Border E-Commerce Resource Matchmaking Meeting for Southeast Asia" will also be held, strengthening information exchange, trend analysis, innovative releases, and industry promotion, promoting high aggregation of industry information and creating an information高地.
Upgraded Integration of Culture, Tourism and Economy: Co-creating a New Chapter in the Cultural and Tourism Economy
Explore the lighting exhibition during the day and immerse yourself in culture at night.During the exhibition, in addition to various resource matchmaking and exchange meetings held at major main and branch venues, multiple A-level scenic spots and large commercial complexes throughout Guzhen will simultaneously launch a variety of distinctive cultural and tourism activities.
For example, the 2025 Guzhen Lihe Guochao Culture Week, featuring intangible cultural heritage performances, creative markets, and food markets as carriers to comprehensively present the distinctive culture of Guzhen. The viral Chaoshan Yingge Dance performance and Zhongshan Guzhen's local intangible cultural heritage programs will be performed on the same stage, along with series of events such as food markets and creative markets.
Another example is the 2025 3rd Lamp Capital Guzhen "Huafenghui Cup" Traditional Southern Lion Invitation Tournament. It invites Southern Lion teams from within the province and lion dance teams from Guzhen to compete on the same stage, showcasing exquisite lion dance skills and high difficulty, promoting traditional Southern Lion culture.
View decorative lighting exhibitions, watch intangible cultural heritage performances, and taste specialty snacks of the Lamp Capital... Both new and old residents of the Lamp Capital and merchants from various regions can experience the cultural charm of the Lamp Capital up close, further inherit and protect historical and cultural heritage, enrich people's spiritual and cultural life, and activate new potential for cultural and tourism consumption.
