Good news! The 2025 Zhongshan Guzhen Cultural Tourism Lighting, Outdoor and Engineering Lighting Exhibition is scheduled for May 26-28.

Technology illuminates the dream of cultural tourism, with light and shadow weaving the chapter of the future.From May 26-28, the first "Zhongshan Guzhen Cultural Tourism Lighting, Outdoor and Engineering Lighting Exhibition(hereinafter referred to as: Guzhen Outdoor Lighting Exhibition)" willgrandly open at the Light Capital Guzhen Convention and Exhibition Center in Guzhen Town, Zhongshan City, Guangdong Province.

With the deepening advancement of smart city construction, cultural tourism lighting and outdoor illumination are flourishing, showing strong momentum in both production and sales. Driven by digital upgrades, immersive experiences, smart interactions, and diversified night tour models, this sector has become a hotspot of attention across various fields, with the market size exceeding one hundred billion.

Leveraging the rich experience of hosting 31 editions of the Guzhen Lighting Fair and 26 years of industry accumulation, the Guzhen Lighting Fair Organizing Committee pioneered the Guzhen Outdoor Lighting Exhibition. This exhibition will integrate resources from nearly 1 million professional buyers, relying on the advantages of a hundred-billion-level industrial cluster, focusing on the engineering lighting and cultural tourism light & shadow supply chain, to empower industry development. Concurrent events include: 2025 Guangdong (Zhongshan) Lighting and Decorative Lighting Industry E-commerce Resource Matchmaking Conference, creating a one-stop online and offline procurement platform to help enterprises expand business opportunities.

Currently, the pre-registration system for the "2025 Zhongshan Guzhen Cultural Tourism Light & Shadow, Outdoor and Engineering Lighting Exhibition" is officially live on the "Lighting Online" official website. Visitors can complete early bird registration before March 21, 2025, to enjoy multiple benefits for visiting the exhibition.

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Industry rise, policy empowerment. Looking back at 2024 and the beginning of this year, according to incomplete statistics, relevant departments have issued more than 36 related policies , providing strong policy support for the industry. For example, on January 9, 2025, the General Office of the State Council issued the "Several Measures on Further Cultivating New Growth Points and Prosperous Cultural and Tourism Consumption"; on May 26, 2024, the first standard for cultural and tourism landscape lighting—"Technical Specifications for Cultural and Tourism Landscape Lighting", both injecting strong momentum into the high-quality development of cultural and tourism lighting.

The 2025 Guzhen Outdoor Lighting Exhibition actively responds to national policy orientations regarding smart cities, cultural and tourism night tours, and landscape lighting , deeply aligning with industry development trends. This exhibition will gather elite forces from within and outside the industry, providing a strategic high ground for outdoor lighting enterprises to accurately grasp policy opportunities and expand markets.

As a professional exhibition focusing on niche fields, the 2025 Guzhen Outdoor Lighting Exhibition attracted industry attention as soon as it was announced.

The exhibition is based in Zhongshan Guzhen, the Capital of Decorative lighting in China, with a total number of market entities exceeding 82,000. It possesses the country's first comprehensive intellectual property service agency for a single industry—the China (Zhongshan) Decorative Lighting Intellectual Property Rapid Rights Protection Center, the national-level market procurement trade method pilot, and an industry-mature business environment with over 3 million square meters of professional decorative lighting markets in the town. Decorative lighting sales account for more than 70% of the domestic share, forming a super hundred-billion-yuan industrial cluster centered on Guzhen, radiating to three surrounding cities and eleven town districts.

The exhibition will fully leverage Guzhen's comprehensive advantages as an industry hub, trade center, design center, information center, and technology center, comprehensively covering fields such as outdoor lighting, smart lighting, urban illumination, decorative luminaires, and landscape lighting , to meet customized and personalized procurement needs for different scenarios, providing efficient and convenient solutions for the industry. In addition, the exhibition will extend to related fields such as photovoltaic energy storage and accessory components, and provide one-stop services including e-commerce platforms and logistics settlement.

The exhibition will showcase the innovative achievements of cultural tourism lighting and outdoor lighting projects through real-scene construction, technical exchanges, and immersive light and shadow experiences.

By simulating the stunning effects of cultural tourism lighting projects , vividly recreating the magnificent scenes of outdoor lighting projects, allowing the audience to feel as if they are in a dreamlike world of light and shadow, personally experiencing how innovative technology reshapes the night economy and cultural tourism experience. This innovative exhibition and sales experience will further inspire unlimited imagination among producers and sellers regarding future lighting technologies and applications , injecting new momentum into industry development.

In 2024, the total import and export volume of Zhongshan City reached 284.06 billion yuan, a year-on-year increase of 10.3%, with the scale of foreign trade hitting a record high. Among them, Guzhen Town, known as the "Zhongshan E-commerce Cluster Area", saw its total import and export volume increase by 26.5% year-on-year from January to September, ranking second in growth rate across the city.

The 2025 Guzhen Outdoor Lighting Exhibition will comprehensively upgrade the empowering and driving effect of "Cross-border E-commerce + Lighting Decorative Industry Belt". The exhibition, in collaboration with the Guangdong E-commerce Association, will concurrently hold the "Guangdong (Zhongshan) Lighting Decorative Industry E-commerce Resource Matchmaking Conference", providing exhibitors with a new platform to showcase their strength, expand channels, and obtain industry information.

At that time, the exhibition site will gather well-known domestic e-commerce platforms, MCN agencies, supply chain resources, excellent service providers, and industry experts, and add e-commerce resource salons to further strengthen the cross-border e-commerce industry cluster, link global resources, and safeguard enterprises' domestic sales + "going global".

During the exhibition, multiple high-end forums and activities will be held, gathering professionals from diverse backgrounds, to jointly explore new opportunities and paths in the lighting and e-commerce fields, and provide cooperation opportunities and resource matchmaking for attendees. The forums will focus on hot topics such as the latest outdoor LED technology, smart cities, cross-border e-commerce, and domestic platform trends, focusing on sharing practical cases to help enterprises accurately grasp the market pulse.

The exhibition boasts a precise industry database of nearly 1 million professionals. It has currently launched comprehensive, multi-channel targeted invitations, widely attracting buyers and professional visitors from fields such as outdoor lighting, cultural tourism illumination, smart cities, photovoltaic energy storage, and e-commerce to attend the exhibition. This not only ensures the professionalism and precision of the audience but also improves the transaction rate and effectiveness of the exhibition, building an efficient bridge for communication and cooperation between manufacturers.

In addition, the organizers will comprehensively enhance the experience of exhibitors and visitors through a series of carefully planned activities and diverse measures, such as setting up early-bird registration rewards, peer invitation benefits, and group visit benefits, while providing convenient services like shuttle buses.

2025 Zhongshan Guzhen Cultural Tourism Light & Shadow, Outdoor and Engineering Lighting Exhibition, is not only a centralized sales platform gathering high-quality outdoor lighting brands, but also a new starting point leading the future of the Industry. May 26-28, 2025, we look forward to working with manufacturers nationwide to contribute new wisdom and strength to the development of the lighting and decorative lighting industry.

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