Heating up! Nearly 260,000 visitors attended the Guzhen Lighting Expo!

大会以“让古镇灯饰照亮世界”为主题，构建“1+8+N”大灯博会格局，展览面积超150万平方米。

This exhibition showcased new technologies, new products, and new thinking to the global audience, injecting new elements such as intelligent light experience, new energy applications, and cross-border pan-home furnishing , fully demonstrating a professional, market-oriented, and international industry event.

本届展会由中山市人民政府、中国照明电器协会主办,中山市古镇镇人民政府、中山古镇灯都博览有限公司承办，为期4天的展会，超3500家优质品牌同台竞秀。

At the main venue (Dengdu Guzhen Conference and Exhibition Center), 877 enterprises gathered together. There were 321 exhibiting enterprises in Guzhen Town, accounting for 36.6% of the total; there were 468 exhibitors from other parts of the province, accounting for 53.4% of the total , mainly from Zhongshan, Jiangmen, Shenzhen, Guangzhou, Foshan and Dongguan, with both quantity and quality reaching historic highs.

As of the closing time at 14:00 on March 21, a total of 84,603 visits from 104 countries and regions worldwide were recorded, representing a year-on-year (YoY) increase of 28.83%.

Among them, the number of overseas visitors reached 1,660, a year-on-year (YoY) increase of 126.47%, and a 20.46% increase compared to the same period before the pandemic in 2019. The exhibition site was bustling with business travelers, creating a strong trade atmosphere and highlighting the main theme of recovery in the decorative lighting industry.

A total of 170,000 visits were recorded across the 8 sub-venues, with lively activities in major shopping malls.

During on-site interviews by various media, both exhibitors and buyers gained a lot from this exhibition, with endless praises!

After the Spring Festival, foot traffic quickly returned to home furnishing and building material markets across various regions, and soon spread to Guzhen, the Lighting Capital.

As early as the beginning of February, Guzhen has seen a continuous flow of visitors. With the emergence of new opportunities and demands, the reshaping of the industry landscape, and the iteration of business models, the Lighting Capital Guzhen has ushered in a new era of flourishing diversity. The return of the 28th Guzhen Lighting Fair in spring undoubtedly provides another strong boost to manufacturers.

The main venue is more professional, while the sub-venues are more high-end.

Main Venue – Guzhen Convention and Exhibition Center, together with Lihao Lighting Expo Center, Huayi Plaza, Star Alliance, Dengdu Times Square, Ruifeng International Lighting Accessories City, Qingfeng LED Commercial Plaza, Chang'an Lighting Accessories Electronics City, and Caosan International Lighting Accessories City , interprets a fuller and more diversified ecosystem of the entire industry / supply chain.

Compared with previous years, the main venue has innovated in many aspects such as exhibition hall layout, decoration style, and product display , covering full industry / supply chain exhibits including smart, home, commercial, outdoor, special-purpose luminaires, cultural tourism lighting, machinery and equipment, auxiliary materials and accessories, and soft decorations . It also integrates the concept of healthy light environments, increasing emphasis on new trend products in professional fields such as education lights, main-light-free lighting, smart street poles, projection lamps, and new displays , fully reflecting the "cutting-edge professional" characteristics.

While the main venue attracts widespread attention, various sub-venues have carefully planned thematic conferences, art seasons, design weeks, and major procurement events for new products , attracting a continuous stream of dealer / distributor groups, real estate groups, and end buyers over the past few days.

The main venue gathers resources from the entire industry chain, and this time it further comprehensively strengthens the smart lighting sector, including intelligent light control, smart streetlights, whole-house smart systems, digital landscape lighting, etc., while focusing on "energy saving" to highlight the importance of green and environmentally friendly lighting.

Provides new products and solutions related to smart lighting and new energy, with docking platforms including Tuya, Xiaomi, Huawei, JD.com, Tmall Genie, Baidu Intelligent Cloud, etc., making it a major highlight of this exhibition.

Many brands showcased their new products related to intelligence, energy saving, and the Internet of Things, gaining favor from domestic and international buyers, and allowing new energy to empower the comprehensive development of new light sources.

Mainly divided into 4 major types of technologies and models:

1. Scenario-based spatial experience technology. Integrates intelligent downlights, spotlights, main-light-free lighting, fashionable home lamps, full-spectrum invisible fan lights and other products into real environments, bringing buyers a more immersive experience.

2.Comparison mode of new and old data.For example,using microwave sensing technology to link with smart switches for real-time adjustment of bulb tubes and office lighting, on-site energy recording and calculation showed data indicating 90% electricity savings, attracting many merchants to stay and study.

3.Integration technology for single-product intelligence.Upgrading former flagship products with smart solutions, launchingsmart light strips integrating outdoor landscape lighting, star-rated hotels, high-end villas, etc., suitable for various engineering customization requirements.

4.Functional enhancement mode using new energy.For instance, companies focusing on solar-powered smart streetlights,new products equipped with lithium iron phosphate batteries, featuring advantages such as ultra-long endurance and consistent brightness during rainy days without pressure, leading to continuous on-site negotiations and orders.

“LED brand enterprises are all seeking intelligent transformation, exploring product differentiation, and building intelligent ecosystem chains, thereby transforming from product suppliers to smart lighting solution service providers.”Some exhibitors summarized on site, also pointing out the direction for the brand's next strategic development.

From the perspective of exhibition categories at this Guzhen Lighting Fair:artistic decorative lighting, home lighting, office lighting, commercial lighting, mainless lighting, educational lighting, horticultural lighting, landscape lighting, projection lights, explosion-proof lights, fire safety lights, new energy lights, smart systems, etc.each has its own characteristics, and continuously deepens and expands in application scenarios and technological R&D.

The heat dissipation problem of high-power LED lighting has always plagued the large-scale application of such products. This exhibition showcased the latest energy-saving technologies for solving high-power LED heat dissipation, as well as miniaturization and lightweight solutions for outdoor high-power lighting, sharing cases applied in sports stadiums and large supermarkets.

With technical support from national-level institutions and strong capital backing, the unique patented heat dissipation module places the product at the industry's leading level, earning consistent praise from clients and industry experts.

There are also many companies focusing on more niche segments, bringing highly creative hit products.

The industry trend, with digitalization, intelligence, and large-scale manufacturing as its main themes, has arrived . The Guzhen Lighting Expo deeply explores upstream and downstream resources and supporting services, gathering the upstream of the supply chain here. Nearly a hundred high-quality supporting enterprises make their appearance, complementing finished product application enterprises.

Enter the equipment manufacturing support zone to see: advanced robot system integration applications and equipment, the latest SMT multi-function pick-and-place machines, fully automatic LED production lines, integrated aging, spraying and drying assembly lines and other types of production equipment, as well as exclusive accessories and materials covering various sub-categories, and technical systems such as outdoor energy storage power supplies.

These new technologies and new products clearly show that Guzhen, standing at the center of a trillion-yuan industry cluster, is experiencing strong momentum in its industrial support and mechanical equipment manufacturing sector , and has formed characteristics of close connection and positive interaction between upstream and downstream industries.

Innovation, precision, leadership, and empowerment are the service ecosystem principles that the Guzhen Lighting Expo has always adhered to.

本届展会继续深化“展网融合”，线上线下一体打造双线展会。“全球买家采购行线上展”与实体展同步开启，云游逛展、展位直击、灯光探店、明人在线、名片交换等在线活动，让全球客商沉浸式感受现场盛况，形成双向赋能、降本增效的采购闭环。

The main venue features a special original decorative lighting zone, the "Designer Joint Brand", and collaborates with the Zhongshan Decorative Lighting Intellectual Property Rights Protection Center to enhance the innovation capability and brand value of Zhongshan decorative lighting products.

Keeping pace with emerging trends, the exhibition creatively launched the "Outdoor Lighting Camping Experience Zone", which has gained immense popularity. It comprehensively showcases camping gear, new energy vehicles, and coffee culture, becoming a viral hotspot attracting young buyers for networking and negotiations.

The broader home furnishing industry, including smart locks, kitchen and bathroom fixtures, hardware, doors and windows , as well as new marketing models such as e-commerce and live-streaming sales, are fully integrated into the exhibition, providing one-stop procurement convenience for buyers and injecting new elements of cross-industry collaboration into the sector.

Starting from March 18, for four consecutive days, the 28th Guzhen Lighting Fair successfully hosted multiple high-end industry conferences and forums. A series of exciting online and offline forums and live broadcasts took turns at the main and sub-venues, gathering industry think tanks and corporate leaders to discuss market solutions and the future of the industry.

High-quality conference activities such as the "China Decorative Lighting Industry Release and High-End Forum on Low-Carbon Smart Lighting Products and Application Innovation", the "Zhongshan City Global Investment Promotion Conference – Special Session for the Decorative Lighting Supply Chain", and the "Guzhen Town Enterprise Development Conference" diagnosed industry issues, linked resources, and attracted a large number of industry professionals and global buyers to actively participate and interact.

The live forum "Mingren Online Spring Special Edition", jointly created by the Guzhen Lighting Fair and China Light Network's Ming Classroom, unlocks the key to industry development and has been highly acclaimed.

As the first exhibition of spring after the pandemic transition,Guzhen's characteristic leisure culture showcases the city's taste and the enthusiasm of both new and old lighting capital residents, becoming an unforgettable experience for global merchants and tourists alike.

This edition of the Lighting Fairfurther extends the exhibition + cultural ecosystem,with "exhibitions by day, light appreciation by night," offering continuous exciting cultural and tourism activities.

On the evening of the opening ceremony on March 18, events such as the "Brilliant Lights in the Lighting Capital – Fireworks and Cultural Performance", fireworks display, drone light show, intangible cultural heritage Liufang Yunlong dance, and the distinctive Southern Yue luminous lion dance were held, showcasing the unique cultural charm of Guzhen. The Top 100 Cantonese Opera performances ran for three consecutive nights to widespread acclaim. The Lighting Capital Cultural Light Cavalry delivered wonderful cultural performances every night.

The "Colorful Lanterns on Trees" lighting project along the main roads in the town features splendid landscapes. The "Lighting Party" Light and Shadow Night Tour Season simultaneously kicked off at Guzhen People's Square, creating a popular spot for night tours, leisure, and entertainment with a strong sense of ritual, allowing merchants and tourists to immersively experience the "culture of light" in the Lighting Capital.

Guzhen comprehensively showcased the cultural charm of the Lighting Capital to the global and national decorative lighting industry, attracting countless fans. Merchants and citizens alike expressed: Business and leisure, a double enjoyment, unforgettable for life.

Rooted at the source, shining globally, the 28th Guzhen Lighting Fair concluded successfully, leading through innovation, facilitating transactions through precise matching, and highlighting the infinite charm of China's Capital of Decorative Lighting.

October 22-26, 2023

The 29th Guzhen Lighting Fair

Lighting Capital Guzhen, we look forward to seeing you!