15-day countdown! The 28th Guzhen Lighting Fair is about to grandly open, with a sneak peek at the exhibition highlights

The 28th China Guzhen International Decorative Lighting Expo (hereinafter referred to as "Guzhen Lighting Fair") will be grandly held from March 18 to 21 at the Guzhen Conference and Exhibition Center and eight sub-venues, with more than 3,300 exhibitors expected to participate.

The highly anticipated 28th Guzhen Lighting Fair has attracted significant media attention. To promptly announce the overall preparation status of the exhibition to the public and promote the highlights of the 28th Guzhen Lighting Fair, on March 1, the Publicity Office of Guzhen Town held a media采风 activity for the "28th China Guzhen International Decorative Lighting Expo". Ruan Zhili, Deputy Secretary of the Party Committee and Mayor of Guzhen Town, gave an on-site briefing, providing dozens of news media organizations present with an early "sneak peek" of the Lighting Fair's highlights!

Recently, Ruan Zhili released an "invitation" video to the entire internet: sincerely inviting merchants and friends from all over the world to Guzhen, the Lighting Capital, for a wonderful journey of flowing light and shadow. At the media event, Ruan Zhili once again transformed into a "promotion ambassador," leading everyone to unlock the exciting highlights of the 28th Light Expo in advance!

Highlight 1: Emphasizing diversity, maintaining high standards, "1+8+N" demonstrates the new pattern of the Grand Light Expo.

The exhibition continues the "spring and autumn exhibitions, exhibition-store linkage" model. The "1+8+N" approach adopted by this Light Expo, with 1 main venue and 8 sub-venues, means that the main venue is more professional and the sub-venues are more high-end. Whether it is high-end luxurious traditional crystal lamps or light luxury modern minimalist lamps; whether it is lighting luminaires, decorative lighting accessories, or smart control application systems, merchants and tourists from across China and overseas can find their desired luminaire products in major markets.

Highlight 2: Emphasizing professionalism, with more distinct exhibition area characteristics, fully interpreting that Guzhen decorative lighting has entered the intelligent era.

Compared with previous years, the various exhibition areas of the Light Expo have distinct characteristics, focusing on intensive cultivation of niche markets and accurately capturing market demands. For example, strengthening the smart lighting sector, focusing on energy saving and environmental protection, solving the heat dissipation problem of high-power LED through technological innovation, and realizing multi-scene applications of multiple groups of luminaires through intelligent scenario modes; actively exploring new energy lighting applications, allowing new energy to empower the development of new light sources.

Highlight 3: Emphasizing openness, closer international cooperation, and a major trade platform nurturing new business opportunities.

This exhibition has invited commercial officials from the consulates of 21 countries and regions stationed in Guangzhou, targeted overseas buyers, and organized over 100 professional trade activities such as the "Decorative Lighting Preferred Supply and Demand Trade Matchmaking Meeting". Currently, more than 1,300 foreign merchants have registered for the main venue of the Lighting Expo. It is expected that by mid-March, more than 3,000 foreign merchants will arrive in Guzhen for procurement.

In addition, during the Lighting Expo, the "Overseas Buyers Supply and Demand Trade Matchmaking Meeting" will be organized to target key overseas buyers and match them with high-quality manufacturer resources. Activities such as the "Global Buyer Procurement Tour Online Exhibition" and the launch of the Decorative Lighting Preferred "Cloud Exhibition E-commerce" will be held. Through multiple methods including online participation, online supply and demand matching, video live streaming procurement, and online conference forums, a closed-loop procurement system that empowers both online and offline channels, reduces costs, and increases efficiency will be formed.

Highlight 4: Emphasizing integration, richer special activities, fully showcasing the cultural charm of the Lighting Capital through humanistic integration.

Starting from March 18, a series of high-end summit forums and live broadcasts will be held both online and offline. These include the "China Decorative Lighting Industry Release and Low-Carbon Smart Lighting Products and Application Innovation High-End Forum", jointly hosted by China Association of Lighting Industry, Guzhen Town Productivity Promotion Center, Dengdu Expo Co., Ltd., and China Light Net, which will release the development status of the entire industry and jointly discuss low-carbon smart lighting system solutions; the "First Beyond Lighting High-End Forum", jointly hosted by Guzhen Town People's Government and Zhongke Longxiang Technology Co., Ltd., featuring dialogues with CAS experts on the future of technology; and the "China Decorative Lighting 2023 'Rising Star' New Product Launch and International Trade Exchange Forum", jointly hosted by Dengdu Expo Co., Ltd. and Hongxing Chuangu, among other rich and dynamic activities.

It is worth mentioning that the 28th Lighting Expo will also be an exhibition full of "cultural flavor". During the event, visitors can "visit the exhibition during the day and enjoy the lights at night". On the opening night, the "Brilliant Lights Capital – Fireworks and Cultural Performance" will be held, featuring live performances of the intangible cultural heritage Liufang Yunlong dragon dance and the distinctive Southern Guangdong luminous lion dance, as well as large-scale Cantonese opera performances for three consecutive nights. The Light Capital Cultural Light Cavalry will present wonderful cultural performances every night. Brightening projects such as "colorful lights on trees" will be carried out on main roads in the town, and major shopping malls will showcase cool lighting shows with a strong sense of technology.

Lin Huabiao, General Manager of Zhongshan Guzhen Light Expo Center Co., Ltd., introduced to reporters the current overall preparation status of the exhibition. This edition adopts a "1+8+N" model linking exhibitions with stores, integrating exhibitions with online platforms, promoting both online and offline channels, and empowering resources and services comprehensively. The main venue is the Guzhen Conference and Exhibition Center, while the eight sub-venues are Lihe Lighting Expo Center, Huayi Plaza, Star Alliance, Light Capital Times Square, Guyi Ruifeng International Lighting Accessories City, Guyi Qingfeng LED Commercial Plaza, Guzhen Chang'an Lighting Accessories Electronics City, and Caosan International Lighting Accessories City.

It is understood that there are 860 participating enterprises this time, including 315 from within the town, accounting for 36.6% of the total; 461 exhibitors are from other parts of the province, accounting for 53.6%. The Lighting Expo will implement real-name registration for all entrants. As of February 28, 2023, the total number of pre-registrations reached 45,861, including 1,379 people from 110 countries and regions overseas who have completed pre-registration.

At the media采风 session, four key participating enterprises from the town conducted concentrated roadshows, showcasing their respective "flagship products" and core competitiveness, comprehensively demonstrating the "hard power" of technological innovation.

Xie Wei, Chairman of Zhongshan Songwei Lighting Electrical Appliance Co., Ltd., highlighted the value of the company's adherence to "original" design and its development philosophy of pursuing a specialized path. The company has obtained 3 invention patents, 15 utility model patents, and approximately 477 design patents, covering more than 1,800 individual product items, with the vast majority of products having obtained design patent protection for individual items.

Zhang Guan, Assistant to the General Manager of Guangdong Zuoxiang Technology Lighting Co., Ltd., highlighted the company's developed fire emergency lighting and evacuation indication system. In the event of a fire, the system can automatically generate an evacuation plan based on location through software calculation formulas, quickly indicating the best escape routes for people in different areas of the building. It is one of the most advanced systems for emergency evacuation in public building areas today.

Du Jifang, Chairman of Hongbao Technology Co., Ltd., highlighted the company's significant investment and achievements in R&D. Currently, its products have passed multiple domestic and international certifications, including CQC, CSA, CE, RoHS, UL, and China Energy Saving Product certification, and are included in the "Government Procurement List for Energy-Saving Products".

Xiao Lei, Deputy General Manager of Zhongke Longxiang Technology Co., Ltd., highlighted the company's scientific research strength and achievements. The company is a high-tech enterprise initiated by the Institute of Engineering Thermophysics of the Chinese Academy of Sciences and Professor Hu Xuegong of the CAS, serving as a platform for the implementation of major scientific and technological achievements from the national "13th Five-Year Plan". It is at an internationally leading level in the R&D of thermal management for high-power LED, high-power LED heat sinks, and high-efficiency complete lamp products. It currently holds 3 invention patents, 6 utility model patents, and 11 design patents.

After the corporate roadshow, the media delegation visited Zhongshan Shidun Electric Co., Ltd. (hereinafter referred to as Shidun Electric) to experience firsthand the results of the company's digital and intelligent transformation and upgrading, stimulating the vitality and momentum for high-quality development.

The media delegation visited the company's brand hall, laboratory, and injection molding workshop, experiencing its automated production equipment and scientific, rigorous manufacturing management system up close. Shidun Electric is a specialized, refined, distinctive, and innovative enterprise engaged in the R&D, production, and sales of electrical products. As an "invisible champion" in electrical products, the enterprise is not only a national high-tech enterprise but also possesses municipal and provincial engineering technology R&D centers and a national-level CNAS certified laboratory. It is also a drafter of national standards. Innovative R&D is the decisive factor for Shidun's continued industry leadership. All products under Shidun Electric have passed qualifications such as CCC and CQC. The company has long established a mature and rigorous R&D design system, production manufacturing system, and after-sales service system, and has established deep ODM strategic partnerships with many Fortune 500 companies.

The main venue is highly anticipated, while the sub-venues have already showcased their excitement. To ensure the complete and successful holding of the Lighting Fair, the 8 major sub-venues were fully prepared in advance. On that day, the media tour group also visited two of the sub-venues—Star Alliance and Huayi Plaza.

作为分会场之一的星光联盟，卖场内外早已经换上“新装”，灯博会标识随处可见，给人一种过节的景象。星光联盟副总经理钟超表示，灯博会期间，星光联盟联合场内600+品牌共同举办（春季）特色灯博汇超大型活动，专门设置现金爆破抽大奖、红包抽奖、星光美食汇等系列活动，广场中庭还专门设置了30多个品牌灯饰展位，用于展示各品牌最新款产品。此外，各大品牌商户包括公牛沐光、松伟照明等在内也将同步开展上百场大小不一的促销活动，吸引国内外经销商、采购商前来选灯购灯，共同迎接灯博盛会的到来。

Since February 15, Huayi Plaza has sequentially launched related activities such as the "3.18" International Lighting Design Week and the Global Lighting Procurement Festival. To attract more merchants to the store, Huayi Plaza also launched the "Place an Order, Draw Red Envelopes, Win Millions in Cash" campaign. During the event, for every actual payment of 5,000 yuan spent on lighting products at Huayi Plaza, participants can draw once, and so on, with no upper limit, and the maximum prize is 31,888 yuan. The media tour group visited the launch ceremony of the "Recreation" CREATE design theme exhibition on site. This exhibition is located on the 1st floor of Huayi Plaza and gathers 7 original art luminaire brands. By showcasing emerging design forces and cutting-edge brands, it forms a circle effect for the Huayi Design Week.