Comprehensive layout of publicity and visitor organization for the 2022 Chengdu Building & Decoration Expo in China, helping exhibitors get a head start in 2022

The 22nd China (Chengdu) Building & Decoration Materials Expo (hereinafter referred to as the 22nd China Chengdu Building Expo) will be held from April 14-16, 2022 at the Western China International Expo City. With an exhibition area of 150,000 square meters, it is expected to host 1,700+ exhibitors and 120,000 visits. Booth reservations have currently exceeded 85%. To create a preferred business platform for "distribution agencies" and "public decoration centralized procurement", this edition has now fully launched online and offline promotional campaigns and professional visitor invitations through all channels, deeply covering the southwestern provinces and cities centered on Sichuan. The visitor group covers manufacturers in the building materials and home furnishing industry, distribution agents, retailers, designers, decoration engineering companies, developers, construction projects, etc., meeting the needs of participating enterprises to recruit distribution agents while also helping them achieve trade docking for public decoration centralized procurement.

Year-round continuous invitation and promotional campaigns online + offline, ensuring visitor attendance

In terms of online visitor invitations, after 21 editions of accumulation, the Chengdu Building Expo's database holds over 900,000 professional visitors. The call center team, with more than 80 seats, conducts planned one-on-one telephone direct invitations throughout the year. Meanwhile, exhibition information is systematically sent via SMS, exhibition news emails, direct mail, WeChat, and QQ industry community groups to identify visitors with needs for precise invitations and ensure their attendance.

For self-media promotion, the Organizing Committee has established an Exhibition publicity system through various channels including the official website, WeChat Official Account, H5 pages, Douyin, Toutiao, Weibo, targeted advertising, direct mail via courier, and email. Regarding media publicity, the Organizing Committee has established long-term promotional partnerships with over 920 industry and mass media outlets to ensure continuous coverage and support visitor organization efforts. In terms of similar exhibitions, comprehensive promotional coverage is conducted at more than 50 similar events annually to invite visitors to attend.

Regarding outdoor advertising in professional markets, we collaborate with multiple professional markets, exhibitors, and integrated media companies across provinces in Central and Western China. Wall advertisements, barrier gate ads, truss ads, banner ads, and highway billboards are being released successively. We continuously strengthen the brand influence of the Exhibition, ensure the quality of attending visitors, and help exhibitors achieve a win-win situation in trade cooperation and brand promotion.

In terms of ground promotion in markets, we penetrate deeply to invite and organize visitors to attend. Over 100 ground promotion staff conduct carpet-style Exhibition promotion targeting building material merchants in Sichuan, Chongqing, Yunnan, Guizhou, and other provinces, cities, districts, and counties in Central and Western China. While further refining the layout to strengthen presence in Central and Western regions, we also dig deep into professional audiences in third- and fourth-tier cities and even county-level markets, leveraging the 'Belt and Road' effect to stimulate new market potential in related areas. We personally invite merchants to visit, fully enhancing and consolidating the Industry penetration of the Chengdu Building Materials Expo.

Regarding association organization, leveraging the influence of associations, more than 35 exhibition organizers including the China Building Materials Circulation Association, China Chamber of Commerce for Import and Export of Metals, Minerals, Chemicals and Related Products, Sichuan Interior Decoration Association, Chengdu Interior Decoration Industry Association, Chengdu Real Estate Enterprise Development Association, Sichuan Prefabricated Construction Industry Association, and Sichuan Construction Industry Chamber of Commerce, notify their members and branches through meetings, self-media, and other methods to organize professional tour groups to visit. Meanwhile, the Organizing Committee has partnered with over 150 industry associations/chambers of commerce in provinces, cities, districts, and even counties in Central and Western China such as Sichuan, Chongqing, Yunnan, and Guizhou, including Mianyang Architectural Decoration Association, Emeishan City Construction and Building Materials Industry Chamber of Commerce, Sichuan Designers Federation, Deyang Building Materials, Decoration and Furniture Chamber of Commerce, etc., to jointly organize merchants and member units to form groups to attend the Exhibition.

High-end forums and other activities attract industry professionals to attend

Upholding the philosophy of promoting industry development in central and western China, this Exhibition will continue to host over 40 high-level, diverse Forums during the event. The rich on-site activities include award ceremonies, product showcases, store training sessions, seminars, new product launches, and business matchmaking. This enables industry enterprises to discuss trends such as "Great Health," "Fully Furnished Housing," "Health and Wellness Environments," and "Green Buildings" with leading real estate developers, general contractors, decoration and renovation companies, and design institutes in central and western China, thereby leading the industry's green development. Moreover, as domestic living and consumption standards rise annually, consumers' demands for home aesthetics are constantly upgrading, with increasing refinement in decoration design needs. Designers have become a new link and new channel connecting materials with end users. We will also deepen cooperation with various design institutes, associations, and media to hold industry Forums themed around architecture and design, bringing new industry trends to architects and designers, inspiring creativity, empowering the home building and decoration Industry through design, and facilitating communication and business opportunities between exhibitors and designers.

VIP visitor services upgraded, enjoy efficient business matchmaking

Chengdu CBD Fair persists in exploring how to provide better services to core audiences, such as upgrading the "CCBD Precise Business Matchmaking Session" to increase the exhibition's transaction volume; timely releasing the latest exhibition news, providing product previews to pre-registered visitors and recommending brand exhibitors; setting up VIP service areas within the exhibition halls to offer more star-rated services to online pre-registered visitors or key clients invited by certain exhibitors, etc.

Click https://ali.infosalons.com.cn/reg/ccbd22/registercn/login?type=BYIMSW for quick pre-registration. With normalized epidemic prevention and control, please make an appointment and register in advance to visit the exhibition. Pre-booked visits enjoy exclusive VIP services, and you can also participate in monthly lucky draws!

For more exhibition details, please visit the Chengdu CBD Fair official website: www.cdjbh.cn .

Contact Information:

Ms. Lv

Email: lv.fan@informa.com

Phone: 028-67936031/17381825072 (WeChat ID same)

Pre-register to visit, scan the QR code to register