Concurrent Forum of the 4th Yangtze River Delta International Cultural Industry Exhibition
The 4th Yangtze River Delta International Cultural Industry Exhibition will be held from November 18 to 21, 2021 at the National Exhibition and Convention Center (Shanghai). The exhibition is organized by the Publicity Departments of the Party Committees of Shanghai, Jiangsu, Zhejiang, and Anhui, and co-organized by the China Council for the Promotion of International Trade Shanghai Sub-Council. The exhibition area reaches 54,000 square meters, with over 1,000 participating enterprises.
This year, for the first time, an exhibition-within-an-exhibition has been established in the Culture and Technology section—the Yangtze River Delta International Cultural Technology and Equipment Exhibition is located in Hall 8.2, with an exhibition area of 10,000 square meters. This exhibition area revolves around the theme of “Technology Igniting New Momentum for Culture,” building an ecosystem centered on “Grand Cultural Tourism,” comprehensively showcasing the level of technical equipment in the cultural field as well as the application and promotion of science and technology in the cultural sector.
Meanwhile, this exhibition is guided by the cultural consumption market, focusing on the high-quality development of cultural tourism and themed entertainment, and selects four highly potential cultural markets—museums, theaters and playhouses, theme parks, and the night-time economy—to establish thematic forums.
The Forum will invite relevant industry departments and experts to interpret industry policies and hot topics, helping cultural equipment enterprises gain insight into industry development trends and grasp industry development needs. It gathers industry elites to share cutting-edge technologies and applications, broadening the horizon of enterprise technological innovation.
High-Level Forum on the Development of Cultural Tourism and Theme Entertainment
Time: November 18, 14:00 - 17:30
Location: National Exhibition and Convention Center (Shanghai), Conference Room C0-06
Theme: Development and Future of Theme Entertainment in the Post-Pandemic Era
Moderator: Secretary-General, Theme Park Research Institute
Conference Agenda:
14:00
Opening and Welcome Remarks
14:15
Current Status and Future Development Strategies of the Theme Park Industry in the Post-Pandemic Era — Lin Huanjie, Director of the Theme Park Research Institute
14:30
Shanghai Disney Resort — The Path to Theme Park Construction After the Pandemic (TBD)
Qiu Yichuan, Director, Shanghai Shendi (Group) Co., Ltd.
14:45
Tourism Destination Marketing in the New Era
Shen Han, Professor, Department of Tourism, Fudan University
15:15
Roundtable Dialogue: Theme Parks and Cultural-Tourism Integration – How to Achieve Consumption Upgrading in the Industry
Ren Guocai, Vice President, Jinyu Lvma Group
Tu Guoyong, Vice President, OCT Yunnan Cultural Investment Group
Chen Zuyao, Vice President, Huaqiang Fantawild Group
Que Jiangyang, Zhenlong Real Estate Co., Ltd.
Tang Yicheng, Executive Director, Luwa Culture Communication (Shanghai) Co., Ltd.; Curator, "Boundless Emotions: Interactive Sound Art Experience Exhibition Commemorating the 250th Anniversary of Beethoven's Birth"
16:00
Award Ceremony and Sharing of Winning Cases
*The above event agenda was updated on October 27; the final schedule is subject to the Conference site.
Yangtze River Delta Theater Technology Trends Forum—Future Theater
Time: November 19, 14:00 - 17:00
Location: National Exhibition and Convention Center (Shanghai), Meeting Room C0-03
Theme: Future Theater
Conference Agenda:
14:00
Moderator opens the Forum and introduces guests
14:05
Opening Remarks
Relevant leaders from the Publicity Department of the Shanghai Municipal Committee of the CPC (TBD)
14:10
Opening Remarks
Relevant leaders from the Publicity Department of the Zhejiang Provincial Committee of the CPC (TBD)
14:15
Keynote Speech
Ruan Yu, Vice President of Baidu, Director of Wisdom Tree, General Manager of Baidu Baike, General Manager of Baidu Netdisk
14:35
Keynote Speech
Zhang Jie, General Manager, SAIC Shanghai Culture Square
14:55
Keynote Speech
Shanghai Media Group Performing Arts (Guest TBC)
15:15
Keynote Speech
Xia Tian, General Manager of Wanping Theater
15:35
Future Trends and Prospects for the Integrated Development of Stage Art and Performing Arts Technology
Chen Wei, General Manager and Senior Engineer, Intelligent Stage Technology R&D Center, Tsinghua Tongfang Co., Ltd.
15:55
Keynote Speech
Huawei Technologies Co., Ltd.
16:15
Roundtable Discussion
Moderator: Han Sheng, Director of the Cultural Tourism Creation Committee, China Stage Art Society
Chen Xijia, General Manager, Nine Trees Future Art Center
Xia Tian, General Manager, Wanping Theatre
Immersive Content Provider
Huawei Technologies Co., Ltd.
*The above event agenda was updated on October 27. The final schedule is subject to the Conference site.
2021 Smart Museum Innovation and Development Forum
— "Digital · Technology"
Time: November 19, 13:30 - 17:10
Location: National Exhibition and Convention Center (Shanghai), Meeting Room C0-02
Theme: Digital · Technology
Conference Agenda:
13:30
Forum Moderator
Duan Yong, Deputy Secretary of the Party Committee of Shanghai University, former Director of the Department of Museums and Social Cultural Relics (Department of Science and Technology) of the National Cultural Heritage Administration
13:35
Forum Address
Leader TBD, Chinese Museums Association
Chu Xiaobo, Deputy Director of Shanghai Municipal Administration of Culture and Tourism (Shanghai Municipal Cultural Heritage Administration)
13:40
Forum Address
Deputy Director of the Publicity Department of the Shanghai Municipal Committee
13:45
Digital Museum Reform
Department of Museums and Social Relics, National Cultural Heritage Administration (TBD)
14:00
Future of Chinese Museums
An Laishun, Vice President of the International Council of Museums (ICOM)
14:15
Digital Innovation Practices for Smart Museums
Speaker: Shanghai Museum
14:30
Online Museum
Zhu Hongwen, Deputy Director of the Palace Museum
14:45
Values and Methodologies for Digital Transformation in the Performing Arts and Cultural Heritage Sectors
Rongguang, Senior Consultant for Smart Cultural Heritage, Shanghai Operations Center, Tongfang Co., Ltd.
15:00
How AI Digital Humans Help Upgrade Cultural Tourism and Cultural Heritage Experiences
Zhang Zhong, Business Director, Shanghai Yuanmeng Intelligent Technology Co., Ltd.
15:15
Digital Space Experience Empowers the Creative Transformation and Innovative Development of Erlitou Culture
Luo Zhicheng, General Manager, Digital Exhibition Hall Division, Guangzhou Frontop Digital Creative Technology Co., Ltd.
15:30
Case Sharing on Museum Digitalization Construction and Its Infinite Future Prospects
Tang Hao, General Manager, Shanghai Media Group Huanwei Digital
15:45
Tea Break
15:55
Innovative Development of Museums in the Context of Digital Integration
Dr. Wang Xiaogang, Co-founder of SenseTime, Dean of the Mobile Intelligence Business General Research Institute
16:10
Keynote Speech
Nanjing Museum
16:25
Digital Art Empowering Major Cultural Institutions
Song Xiaodong, Deputy General Manager and Chief Planner, Shanghai Fengyuzhu Culture & Technology Co., Ltd.
16:40
Roundtable Dialogue: Digital · Technology
Moderator: Shanghai Museum
The Palace Museum
Nanjing Museum
Anhui Museum
Ruan Yu, Vice President of Baidu
Chen Suihe, Chief Architect for East China at Tencent Culture and Tourism
*The above event agenda was updated on October 27. The final schedule is subject to the Conference site.
2021 Night Tourism Economy and Cultural Creative Lighting Forum
Time: November 19, 14:30 - 17:00
Location: National Exhibition and Convention Center (Shanghai), Meeting Room C0-06
Theme: Technology Empowers Culture, Digital Leads Development
Moderator: Wang Xianxia, Secretary-General of the Night Tour Cultural and Creative Lighting Research Institute
Conference Agenda:
14:30
Introduction by Forum Moderator
Wang Xianxia, Secretary-General of the Night Tour Cultural and Creative Lighting Research Institute
14:35
Opening Remarks for the Forum
14:40
Practice and Shaping Logic of Night Tourism Cultural IP
Luo Qiuju, Deputy Dean, School of Tourism Management, Sun Yat-sen University
15:05
Experience cultural differences · Tell “my” story through projection
Liu Qing, Industry Expansion Director, Epson (China) Co., Ltd.
15:30
Cultural Shaping of Lighting Art (Tentative)
Li Quansheng, Design Director, Lighting Art Research Institute, North China Municipal Engineering Design & Research General Institute
15:55
Keynote Speech
Corporate Representative
16:20
Walk Towards the Light
Jiang Yuanmin, Director of the Light Environment Department, Zhejiang Provincial Institute of Architectural Design and Research
16:45
Lighting and Micro-Vacations
Xing Qi, Business Director, Shanghai Jigao Group
*The above event agenda was updated on October 27. The final schedule is subject to the Conference site.
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November 18 - 21
Yangtze River Delta International Cultural and Technological Equipment Exhibition
Look forward to meeting you!