2021 Smart Museum Innovation and Development Forum

Forum Background

The 2021 Smart Museum Innovation and Development Forum will be held on November 19, 2021, concurrently with the 4th Yangtze River Delta International Cultural Industry Expo at the National Exhibition and Convention Center (Shanghai). At that time, several museums from across the country, over a hundred representatives, and industry leaders will gather in Shanghai to discuss the innovation and development of smart museums.

The "14th Five-Year Plan for Cultural Industry Development" clearly states: Encourage the construction of cultural and tourism consumption clusters that bring together cultural and creative stores, specialty bookstores, theaters, cultural entertainment venues, museums, art galleries, etc., promoting the transformation of traditional commercial complexes into cultural, sports, and business-travel complexes, and supporting the construction of high-quality pedestrian streets with rich cultural connotations.

Under the major trend of urban digital transformation, museum digitization has achieved excellent results through years of practice. To share successful experiences in the construction of smart museums and explore solutions to problems faced in digital transformation, the "2021 Smart Museum Innovation and Development Forum" will focus on key issues encountered in digital upgrades and technology empowerment. By integrating "exhibition" and "conference," it invites "museum owners" and "technology enterprises" to engage in dialogue on the same stage, aiming to jointly promote the innovative development of China's cultural heritage sector.

Forum Theme

2021 Smart Museum Innovation and Development Forum

— “Digital · Technology”

November 19, 2021

National Exhibition and Convention Center

Main Organizing Bodies

· Guiding Unit:

Yangtze River Delta Cultural Expo Organizing Committee

· Host Unit:

Shanghai Museum, Shanghai Museums Association

China Council for the Promotion of International Trade Shanghai Sub-Council

· Organizer:

Shanghai CCPIT Exhibition & Display Co., Ltd.

Shanghai National Exhibition Center Co., Ltd.

· Co-organizers:

Shanghai Multimedia Industry Association

· Supporting Media:

Bozhan Alliance, Museum Design

Exhibition Cloud, New Culture Platform Economy Research Society

Speakers and Agenda

Forum Moderator: Duan Yong, Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission of Shanghai University, former Director of the Department of Museums and Social Cultural Relics (Department of Science and Technology) of the National Cultural Heritage Administration
Forum Opening Remarks: Chinese Museums Association
Forum Opening Remarks: Leader of the Publicity Department of the Shanghai Municipal Committee of the Communist Party of China
Keynote Speech: "Digital Museum Reform" by Luo Jing, Director of the Department of Museums and Social Cultural Relics, National Cultural Heritage Administration
Keynote Speech: "The Future of Chinese Museums" by An Laishun, Vice President of the International Council of Museums (ICOM)
Keynote Speech: "Digital Innovation Practices in Smart Museums" by Shanghai Museum
Keynote Speech: "Online Museums" by The Palace Museum
Keynote Speech: "Values and Methodologies for Digital Transformation in the Performing Arts and Cultural Heritage Industries" by Rong Guang, Senior Consultant for Smart Cultural Heritage, Shanghai Operation Center, Tongfang Co., Ltd.
Keynote Speech: "Digital Space Experience Facilitating Creative Transformation and Innovative Development of Erlitou Culture" by Luo Zhicheng, General Manager of the Digital Exhibition Hall Division, Guangzhou Frontop Digital Creative Technology Co., Ltd.
Keynote Speech: "Case Sharing on Museum Digitalization Construction and Its Infinite Future Prospects" by Tang Hao, General Manager, Shanghai Media Group Huanwei Digital
Keynote Speech: "Immersive Audio-Visual Museum"

Roundtable Dialogue: "Digital · Technology"
Dr. Wang Xiaogang, Co-founder of SenseTime, President of Mobile Intelligence Business Group, Dean of the Research Institute
Tencent Culture and Tourism
Nanjing Museum
Shanghai Museum
The Palace Museum

Speakers and agenda are being updated, please stay tuned...

Advertising and Sponsorship Participation

This forum accepts commercial sponsorship participation methods, including conference speeches, booth displays, on-site advertising, coffee break sponsorship, etc. For details, please contact the organizer at 021-6295 1400.

Forum Registration

Registration for Museum Units

Relevant museum units may provide two free attendance slots per museum. Please call the forum organizer to obtain an offline free registration promo code.

Registration for other organizations

Offline Forum registration fee: 399 yuan/person; online live streaming: 99 yuan/person

Submit your registration before October 19 to enjoy a 40% discount.

Registration Method

For offline attendance, please scan the QR code above to register.

To watch the Forum online, please scan the QR code above to register.

Contact information of the organizer

Shanghai International Exhibition Center Co., Ltd.

Ms. Li Qiong

021-6295 1400 / 13817102010

Held concurrently with

The Yangtze River Delta International Cultural Industry Expo and the Yangtze River Delta International Cultural Technology and Equipment Exhibition will be held from November 18 to 21, 2021 at the National Exhibition and Convention Center (Shanghai). The Yangtze River Delta International Cultural Equipment Exhibition builds an ecosystem centered on "culture, tourism, and entertainment," committed to effectively improving the level of technical equipment in the cultural field, promoting the application and dissemination of science and technology in the cultural field, and driving the in-depth integration of culture and technology.